- Audi’s CEO reveals plans to join a new entry-level electric vehicle.
- The yet-unnamed model will be in the same paragraph as Audi A3.
- Production of the new Audi will begin in Ingolstadt in 2026.
Audi may decide to keep the ice alive longer than originally expected, but that won’t affect the launch of planned new electric vehicles. One will be an entry-level model similar to the ice-powered Audi A3, which is expected to debut next year.
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The news was shared by Audi CEO Gernot Döllner in an interview with German newspapers Süddeutsche Zeitung. Döllner describes the upcoming model as “an electric vehicle in the same category as the A3”. He also revealed that the EV will be produced from Ingolstadt in 2026.
More: The 2025 Audi A3 TFSI E PHEV has an electric range of up to 268 hp and 89 miles
The current generation of Audi A3 was introduced in 2020 based on the MQB architecture and received a mid-term update in 2024. This means that the (unnamed) EV (unnamed) can be nicknamed A2 E-Tron or A3 E-Tron and will be a standalone product instead of being sold with the A3 instead of replacing the A3.
The timing of the compact Audi launch led us to believe it will ride on the existing MEB architecture, which has been used by the Audi Q4 E-Tron and the entire Volkswagen ID family. The new EV-type SSP platform is expected to arrive in 2028 or 2029, supporting future electric iterations of the Volkswagen Golf MK9 and the Volkswagen T-Roc, Skoda Octavia and Cupra Leon.
The new Audi may be in the body style of a five-door hatchback, which is more popular in Europe than a four-door sedan. Of course, no one can rule out the possibility of a small crossover, similar to the A3 Allstreet. In any case, the EV may inherit the latest styling language of the Ingolstadt brand and combine high-tech features in cabin and competitive range numbers.
More: Volkswagen ID.2 may fire in the United States, but ID.1 is “extremely impossible”
The entry-level EV may be the version of Audi’s upcoming Volkswagen ID.2. 2 is also expected to arrive in production in 2026. If this turns out to be the case, it will cost more than Volkswagen below €25,000, which is in line with the position of the Audi brand in the Volkswagen Group in the Audi Group.
In addition to the upcoming A3-sized electric car, Audi’s CEO also revealed that the company will launch a new model in China in April this year that will be developed locally with the help of SAIC.
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The German brand is currently experiencing tough times thanks to more than expected EV adoption, tough competition and political uncertainty. It recently announced plans to eliminate 7,500 German jobs in 2029 in a “socially responsible” way.
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