Redefining the customer in logistics
In the past, logistics service providers (LSPs) focused primarily on serving their direct customers, the shippers. If you worked for an LSP that served a large retailer, your primary focus was on serving that retailer's needs. Also read: 6 ways to increase logistics efficiency and improve customer relations However, the industry is evolving, and forward-thinking language service providers are expanding their horizons to consider their clients’ end customers. This shift is critical to maintaining resilience against market volatility and rate fluctuations. A change of perspective Traditional thinking for language service providers has always revolved around the direct customer – the shipper. While this approach works, it is outdated. Modern language service providers understand that to truly stand out, they must also focus on the shipper’s customers. It is no longer enough to only consider the needs of the direct shipper’s customers. Instead, you should also consider the needs and satisfaction of the people who purchase from the shipper’s customers. So…
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