3 ways to help your construction company stand out at trade shows
From networking with other companies, to laying the groundwork for growth, to establishing a framework for new business, there's a lot to love about trade shows. Before your construction company heads out to the next trade show, make sure your trade show booth is up to standard.Whether your company travels across the country or attends a local trade show, attending a trade show takes a lot of planning, time, and resources. Fortunately, with the right preparation, all the hard work will pay off. Here are three ways construction companies can stand out at trade shows.Choose a large boothBusinesses at a culinary trade show might be handing out delicious treats, companies at a tech show will want to wow with high-tech products, and those in the construction industry will bring their best when it comes to booth design. After all, when your industry is centered around architecture and construction, a simple pop-up booth or folding table and backdrop will hardly stand…
3 tech shows you don’t want to miss in 2025
Artificial intelligence, machine learning, extended reality (XR), virtual reality (VR), blockchain, sustainable technology and cybersecurity are expected to be important technology trends in 2025. This is one of the best ways to stay up to date with the latest technology trends, network with other professionals and companies in the technology space, and promote your technology by attending high-impact trade shows. Showcase popular and highly anticipated technology trade shows. brand. If you're wondering which tech shows are worth attending, here are three you can't miss in 2025.Consumer Electronics Show (CES): January 7-10, 2025 in Las Vegas, NevadaThe Consumer Electronics Show (CES) is one of the largest technology trade shows for consumer electronics in the technology industry each year. The trade show brings together numerous start-ups, mid-sized companies and industry giants at one expo where they can showcase their products and technologies in eye-catching trade show booths. After walking from booth to booth, attendees can also hear from industry leaders and technology…
3 Trade Show Marketing Secrets You Should Know
3 Trade Show Marketing Secrets You Should KnowTrade shows are a great place for your brand to make connections, learn from others in your industry, and make a lasting impression on your target audience through customization Exhibition booth design. Whether you're preparing for your fifth or fiftieth trade show, here are three marketing tips you need to implement at your next trade show. Promote and prepare your marketing materials Before you even set foot on the show floor, promoting your presence at the show before and during the event is key. Let the world know that your brand will be at the show through your website, social platforms, email campaigns, and SMS marketing channels. Once you attend a trade show, bring marketing materials to distribute to attendees and industry professionals you meet during the event. Eye-catching business cards, plenty of memorable flyers with your brand logo, a QR code for your company website, and directions to your booth always work.…
Tips and Trends for Manufacturing Exhibitors
Tips and Trends for Manufacturing ExhibitorsChicago's McCormick Center is packed with cutting-edge machinery, showcasing the latest in automation, CNC technology and robotics at IMTS 2024. The highly anticipated biennial show achieved a record 89,000 registrants, an increase of 3,000 from 2022. There are 1,700 exhibitors occupying over 1.2 million square feet, which is about the same size as Millennium Park in Chicago!Skyline Exhibits' 40,000 square foot showroom features more than 20 customer booths. These leading manufacturing brands provide attendees with engaging experiences that foster connections, showcase technological advancements, and drive positive sales results.Skyline leverages its extensive presence at IMTS to use its proprietary technology to observe and gather valuable insights into booth performance CMX (Customized Modouble experiencemiddle) method. By integrating methodologies and measurements, CMX provides a structured framework to analyze trade show performance and continuously improve your exhibition program.Let’s dive into the details of the highlights of IMTS! Real heroes: machines and toolsMachines and tools are at the heart of…
3 Ways Digital Tools Can Enhance Your Trade Show Experience
If your company has hosted some trade shows, you know the importance of a well-designed booth. A high-quality booth uses engaging features to engage attendees, giving them a clear understanding of and genuine interest in your company.Enhance your booth with the right digital features to make your company an attractive, informative and forward-thinking presence at your next trade show.Here are three ways digital tools can improve every step of your trade show journey.Start with strategyEvery winning team has a game plan, and every memorable trade show booth has an innovative strategy. In today's technology-forward environment, smart trade show strategy involves more than just choosing the best booth location and eye-catching signage, although these are still very important. In order to create a trade show strategy that helps you meaningfully engage attendees and increase brand awareness, your company needs to employ cutting-edge digital tools to enhance your strategy.Get ready for your next trade show by working with an exhibition booth design…
Renting vs. Buying Trade Show Display Racks: Choosing the Right One
If your company has made a few rounds of trade shows, it might be time to upgrade your monitors. While experienced trade show exhibitors know that a recognizable and interactive booth can engage attendees, create meaningful in-person experiences and drive business, even the most experienced companies may need help deciding how Manage the perfect display. One of the biggest choices exhibitors face is deciding to rent or buy their next trade show booth. While there are pros and cons to both options, some research and a reliable trade show services partner can help your unique business make the right choice. Here’s what you need to know about trade show booth asset management. Get a personalized experience with purchased monitors Consistent, memorable, and recognizable branding will help your trade show displays drive meaningful business connections. After all, when surrounded by competitors on the trade show floor, your team needs to stand out and make a lasting impression.Purchasing a trade show booth…
Strategies for success before, during and after the show
Strategies for success before, during and after the showTrade shows are a unique opportunity to interact directly with your audience, showcase your products and make valuable connections. However, success depends on more than just what happens during the event. A comprehensive strategy covering the pre-, during and post-show stages is key to maximizing impact. Here's how to use each stage to increase engagement and take advantage of Entourage X's creative services.Preview: Build anticipation and drive trafficThe road to a successful trade show begins weeks before the show. It’s crucial to create excitement and make sure your audience knows where to find you.Creative marketing campaigns: Targeted digital marketing, including email and social media, can generate interest. Trailers like short videos or sneak peeks can build anticipation. Entourage X provides creative digital services to help you create a compelling pre-show event.Product preview: Giving a sneak peek of your new product or service before a trade show is a highly effective way to…
Complement your large exhibition with rentals
Complement your large exhibition with rentalsOnce you’ve invested in a large exhibition stand space, it’s vital to make the most of it. This has led many exhibitors to adopt rental solutions to supplement their large exhibition stands. With the ability to tailor the design to each show, rentals offer unparalleled versatility and the opportunity to accommodate different venues, stand sizes and trade show requirements. The advantages of using rentals extend beyond flexibility. Rentals allow you to explore a variety of looks, easily scale up your exhibit, or even test the waters at new shows without a long-term commitment. The economic benefits are undeniable, too. With rentals, you don’t have to worry about maintenance, storage, or hauling and prep expenses, leaving more budget for other marketing activities. But you still own your graphics. So, how can we maximize the use of rental resources of large exhibition spaces? Think hybrid.Consider a hybrid strategy that combines rental and purchase elements. This allows you…
8 basic principles to master for a successful exhibition
Global Expo revealed that every dollar invested in a trade show generates an average of $5 in revenue return. A CEIR survey showed that 92% of trade show attendees go to discover new products and services, which means your company has a lot to gain by attending a trade show.But there’s more to exhibiting at a trade show than just showing up, or even just hosting a branded exhibit, handing out unique promotional merchandise, or scanning every passerby’s badge. There are 8 core fundamentals to ensuring you run a successful trade show that every marketer should know and master, and not just focus on having a pretty booth, but really leverage these principles to get a 5x return on your investment. Basic knowledge you need to master 1. Market researchUnderstand demographics and previous lead volume.Set goals and measure success against benchmarks. 2. BudgetEffectively plan travel expenses and staffing.Take advantage of early bird prices and manage your spending wisely. 3. Exhibition…
6 Misconceptions about Leasing Exhibits
6 Misconceptions about Leasing ExhibitsRental trade exhibits have evolved far beyond the generic kit rentals of the past. Today, rentals offer custom design options that reflect your brand, including digital activations and high-impact graphics. Rental exhibits offer a flexible, cost-effective solution without compromising quality or impact. Our "6 Myths About Rental Exhibits" infographic outlines common "myth" assumptions about rental exhibits and the benefits of incorporating rentals into your exhibit planning. With the rental option, you get a high-quality, custom-designed booth without the expense of owning and maintaining an exhibit. The flexibility of leasing makes it easy to adapt to a variety of shows, expand or reduce the size of your booth, and add custom elements. With our range of custom modular components, you can tailor the design and layout to perfectly reflect your brand identity and message. Our rental and purchase options have the same structure and can be combined to create a hybrid exhibit. This level of customization ensures…
Should I move to a large exhibition? Business reasons for scaling up
Should I move to a large exhibition? Business reasons for scaling upAt some point, it’s wise for a company to take its trade show experience to the next level by upgrading to a larger exhibit space and customizing its booth. If you’re considering this move, you’ll be in for a whole new, outsized experience from pre-show to post-show. This shift requires a change in your strategy, including how you design your exhibit around your business goals.Here are the most common business reasons why companies prefer to hold large exhibitions.The driving factors behind this move:1. Brand brillianceExpanding to a large custom modular exhibit is like stepping onto the stage from the wings of a theater. A large exhibit space is the ideal platform to elevate your brand and capture the attention of your customers and prospects. Some branding and PR events, such as brand launches, repositionings, new executive announcements, or acquisitions, have a fairly short window during which you can make…
Considerations for Expanding Large Exhibitions
Taking the First Step: Things to Note When Expanding Your ExhibitionYour brand is growing and you’re thinking about expanding your trade show presence. How do you plan for a great exhibition experience?With the right strategy, a major exhibit can increase awareness of your brand, allow your team to better engage attendees, and significantly improve your trade show results.Here are some important considerations to help you successfully scale your large-scale exhibition.Do: Outline clear goals and objectives. Determine your business goals and how you will measure success and report on your results. This will help you focus on the activations and features that matter most and ensure you have the data you need to evaluate your results.Understand your industry landscape. Understand trends in your industry and consider what types of experiences resonate best with your audience. Whether it’s a product demo, an interactive digital experience, or an expert presentation, make sure your booth provides attendees with a compelling reason to engage with…
Highlights of MMTS
Highlights of MMTSOne of the most anticipated manufacturing events of the year, the Montreal Manufacturing Technology Show (MMTS) 2024 kicks off with an impressive display of innovative technologies and cutting-edge industrial solutions. Bringing together industry leaders, technology experts, and tech enthusiasts, MMTS 2024 provides an excellent platform to explore the latest trends and innovations shaping the future of manufacturing.This article aims to highlight the highlights of our visit to the show on the day. We will explore the key talks, emerging technologies and demonstrations that captured the attention of attendees, while outlining the dominant trends and innovations at this year's show.Most memorable meetings and events Meeting The session we attended was moderated by François Gingras, Vice President of Innovation at Investissement Quebec. His presentation, entitled "Quebec manufacturing: productivity and growth despite economic headwinds", was very interesting. The aim was to encourage entrepreneurs who want to start a business to take the plunge, as the current economic and social environment is…
6 steps to creating an impactful portable display
6 steps to creating an impactful portable displayAre you ready to make your exhibit the talk of the town? Portable displays are your secret weapon, and we’ll share best practices for making them memorable. Whether you’re a seasoned marketer or new to trade shows, these tips will make your booth buzz. Step 1: Define your goalsWhat is your purpose for hosting this event? Before you think about design, determine your business goals. Here’s how to clarify your goals: What important message do you want to shout out? Who is your ideal audience and what do they care about? What do you want people to do when they visit your booth? Clarify your goals to keep your booth focused and achieve them Your ROI goals. Step 2: Choose the perfect monitorYour display is your stage, so choose carefully. If you're not sure where to start, here's a breakdown of portable trade show displays and their benefits. Banner Display StandLightweight, bright, and…
Take your exhibit to the next level: Master
Take Your Exhibition to the Next Level: Master the Visitor JourneyIf you’re ready to move into a larger island exhibit space, you have a unique opportunity to create a memorable attendee journey. Island exhibits offer multiple entry points and allow for many activities and features to truly engage your audience. This blog will guide you through the steps needed to leverage your new space and master the attendee journey. Outline clear goals and objectives.The foundation for a successful attendee journey begins with clearly defining your goals and objectives. Take the time to determine your business objectives and how you will measure success and report on exhibit results. This will help you focus on the activations and features that matter most to ensure you have the data to accurately assess results. Outlining clear goals aligns your exhibit with achieving business outcomes and optimizing the attendee journey. Know your audience.To create an exhibition experience that truly resonates with your audience, you must…
Innovative Trade Show Events: Creating Memorable
Innovative Trade Show Events: Creating Unforgettable ExperiencesIn 2024, trade shows will be about more than stands and flyers. Innovative experiences are at the heart of every event, with companies competing to be creative in order to capture attendees’ attention. In an age where customer experience is paramount, creating memorable moments is key to standing out. Creating memorable experiences is more than setting up pretty screens or handing out swag. It’s about turning every interaction into an opportunity to leave a lasting impression. Whether through interactive demonstrations, immersive workshops, or engaging presentations, innovative activations are critical to capturing and retaining attendees’ attention. Strategic planning and precise execution are essential to making the most of these events and maximizing your trade show impact. In this workshop, you will learn how to gain inspiration from companies that have succeeded through innovation so that you can adapt to the current situation and optimize your resources as much as possible. Innovative Trade Show Events: Creating…
Improve Your Trade Show Results: Tips for Success
Improve Your Trade Show Results: Tips for SuccessTrade shows are whirlwind events—the energy is contagious and the opportunities to network with attendees are endless. But to truly achieve your goals and achieve higher returns, careful planning and execution are essential. Here, we explore how to implement key strategies so that your next exhibit achieves your desired business outcomes and increases your trade show ROI. 1. Plan AheadDon’t wait until the last minute! Successfully attending a trade show takes months of preparation. Determine your budget and reserve booth space in advance to avoid logistical challenges and missed deadlines. Many trade shows offer early bird discounts, which can significantly reduce your costs. Don’t let those deadlines creep up on you—set reminders to take advantage of them. 2. Clarify your goalsDefine your trade show goals. Do you want to increase brand awareness, attract a large number of qualified leads, establish strategic partnerships, or launch new products? Once you have your goals clearly defined,…
Turning Conversations into Leads: Tips for Trade Show Success
Turning Conversations into Leads: Tips for Trade Show SuccessSuccessfully engaging leads at a trade show involves much more than scanning badges and collecting business cards. While collecting contact information is part of the process, it’s only the tip of the iceberg when it comes to engaging attendees and fully realizing the potential of a trade show. To truly attract qualified leads, exhibitors must focus on crafting memorable experiences that engage attendees and support business goals. This means designing an attendee journey that not only showcases your brand’s unique value, but also provides meaningful opportunities to engage qualified leads and build a strong sales pipeline.Strategic planning is the cornerstone of effectively engaging leads at a trade show, but it’s often overlooked. A well-thought-out strategy involves more than just setting up your booth; it requires a deep understanding of your target audience and their needs and pain points. By aligning your trade show presence with your broader marketing and sales goals, you…
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