Revisiting the 2025 forecast by Maritz’Erin Clark Dunstan
Chicago - released in January 2025 Trade Fair Director (TSE), event industry leaders shared their forecasts for this year. Maritz vice president Erin Clark Dunstan is such a powerful player. Dunstan expects geopolitical issues to affect trade fairs, with event participants working to become Gen Z-friendly and adding AI usage in 2025. TSE reconnected with Dunstan to discuss how these and more trends work. Andrew: How do you view the geopolitical issues that affect the events this year? Erin: We pay close attention to the geopolitical environment in light of recent developments, especially in terms of the announcement of tariffs and the impact on inbound international travel. Now, it’s too early to know how this will affect our business, but we will continue to monitor this closely. Andrew: How do you observe Maritz or the event industry bringing young professionals to the position this year? Erin: As many early career professionals enter the workforce, we have seen the need to…
CustomReg launches Flex+ registration platform
Chicago - Registered solution provider CustomReg, Inc. Launched CustomReg Flex+™, a new registration platform designed to expand seamlessly, provide real-time updates that smooth attendees’ check-in and provide an overall friction registration experience. Trade Fair Director Meet Ed Bruno, Vice President of Sales at CustomReg to learn more about the platform and how its capabilities address the real challenges facing event organizers. "Flex+ is a direct collaboration with organizers, some of which we have worked with for decades. Feedback does not come from a survey or time; it comes from ongoing conversations, post-programming, late-night calls, late-night calls and real-world problem-solving," Bruno said. "We have always had a philosophy around the reality of customer events, not just what looks good on the spec sheet. Our team (many of them come from the event operations themselves - are all in the tide. This experience combined with ongoing conversations with organizers, and ongoing conversations with organizers is the time that shapes flexible+ on today's…
Gary Shapiro explains CES 2025 review
Chicago - The Consumer Technology Association (CTA)® released CES® 2025 review data, revealing the independent verification figures behind large-scale performances in the technology world. In this exclusive Trade Fair Director Sit down with CTA CEO and Vice Chairman Gary Shapiro to discuss the show’s performance in 2025 and the importance of auditing in the event industry. CES 2025: By Number CES in 2025 saw the following turnout: 142,465 participants (2024: 138,789), 53% of the audience are senior executives 57,401 (40%) international tourists from 158 countries, regions and regions (2024: 56,432) More than 4,500 exhibitors, 1,400 exhibitors in the startup community in Eureka Park (2024: 4,312) There are 305 representatives from Fortune 500 companies (2024: 302) More than 6,500 media members participated (2024: 5,355) There were more than 300 conferences throughout the event and more than 1,200 speakers "We're excited about international engagement. During a strange trade show and international attendance, about 1,000 people have increased it. A lot of research…
Powerful Women’s Series: Danica Cullins
Chicago - To celebrate Women's History Month, Trade Fair Directors (TSEs) focus on some of the most effective and influential leaders in the industry - they happen to be women. Today, TSE highlights Danica Cullins, Executive Vice President of Health and Nutrition at Informa Markets. Cullins is responsible for the strategy, innovation, growth and organizational structure of health and nutrition portfolios in her role, including Informa's Supplyside and Natural Products Expo showcase. MADDY: In your career, has the industry advanced in terms of gender equality? Danica: In my career, the trade exhibition industry has made great progress in gender equality. I'm lucky to always work with leaders who see my value first. When I started, I was lucky enough to be hired by a woman (yelled to Joey Pouliot!). My career began as a strong leader and mentor for both women and men. I can see that the leadership role elsewhere in the trade show industry is mainly held by…
Clostill Media agrees to acquire a majority stake in AI4
New York City - Clostill Media agrees to acquire a majority stake in AI4 (Inter-Industry AI Event). This will be the first major technology event the organizers have held in the U.S. and enable their U.S. operations to launch and expand their technology portfolio in North America. AI4 is a platform for AI experts and business leaders and explores the complete AI value chain from infrastructure to applications. Co-founders Michael Weiss and Marcus Jecklin held an event in 2019 with their Chief Revenue Officer and Partnership Head Michelle Troop. Related. JD Event Announces Sale to Emerald a Plant-Based World “The AI sector is growing rapidly, and AI4 is the leader in the United States,” Closed North American President Yancy Weinrich said. “The quality of the event and the quality of the management team are excellent, and these are the key factors that Closestill seeks to evaluate an event. We are happy to work with AI4. We choose to acquire (acquire)…
Explore the history of trade shows
Chicago - Trade shows can be found worldwide in almost every industry. Activities such as CES®, ISC WEST and the National Restaurant Association cover millions of square feet and are visited by millions of participants and have caused a huge economic impact worldwide. But, how did this all begin? Trade Fair Director (TSE) talked with Larry Kulchawik and Bob McGlincy, event industry legends and authors Invisible Industry: Development of Trade Exhibitionsabout the history of events - and a glimpse of their future. The origin of the event Bob McGlinch "At the beginning of the Persian market 3,000 years ago, although there were higher dates that were probably the mid-1400s of the Frankfurt Book Fair," McGrinch explained. "The first modern trade show was the great exhibition of 1851. It was the first international exhibition and hosted 14,000 exhibitors from 44 countries." The Industrial Fair appeared in the late 1700s and became more popular in the 1800s. In the late 1800s, many…
Southeast Pack launches in Atlanta
Atlanta - PMMI: The Packaging and Processing Technology Association launched Pack Expo to the Southeast at the World Congress Center in Georgia from March 10-12, 2025, continuing its record of building and evolving Pack Expo activities to meet regional needs. The Southeast of Pack Expo reported 9,500 participants, 504 exhibitors and 115,000 square feet and served more than 40 vertical markets, including food and beverage, medicine and automobiles. “The show is a huge opportunity to bring the industry to areas in the country that are not currently brought together by trade fairs,” said Laura Thompson, vice president of PMMI Trade Fairs. “We found that 80% of attendees at our other regional fairs would not be attending the larger Pack Expo program, and we expect similar results to the Atlanta Fair. The goal of these regional events is to introduce Pack Expo to a brand new audience.” Georgia, North Carolina, Florida, South Carolina and Tennessee are the best states for the…
U.S. trade show industry gains momentum in Q2 mid-2024
DALLAS – According to the latest data from the Center for Exhibition Industry Research (CEIR), the U.S. exhibition industry is highly focused on 2024, a strong fourth quarter of increased participation by exhibitors and increased revenue growth. The industry rebounded significantly in the fourth quarter after a softening in the third quarter. The CEIR's overall index (a key performance benchmark) climbed to 95.6, the highest level recorded since the common pandemic. This is a significant improvement from the third-quarter index’s 89.3 index, which was lowered due to lower attendance rates. Compared with pre-pandemic levels, Q4 2024 was only 4.4% compared with the same period in 2019, narrowing the gap from the gap to the shortfall in Q4 2023. Year-on-year difference, the index scored 6.5 percentage points from 2023 and 6.3 points in the fourth quarter and 6.3 points from 2024 in the third quarter. "Recent results confirm the ongoing recovery of trade show events," said Adam Sacks, president of Tourism…
Trade Fairs in 2025
Chicago - Even though we only have about three months, the launch, acquisitions and technological breakthroughs of the trade show industry are already major in 2025. Trade Fair Director (TSE) has ties with Clarion Events executive producer Bianca Dux and executive producer of TSE Trail Blazers in 2025 and Clarion Events Marketing Markerata Makerton MBA MBA Caitlin Pinkerton has links with Clarion Events MBA to get their ins and outs for the rest of the year. In: AI 🔥 Clarion Events executive producer Bianca Dux “From chatbots to content summary, AI is changing the experience of events,” Dux said. “AI-powered agents can immediately provide 24/7 support, answering attendee questions about programs, speakers and logistics while driving registration and generating leads for sponsors. ” "Advanced data analytics tools can help us understand unprecedented audiences, enabling smarter decision-making," Pinkterton added. "Real-time AI transcription captures and summarizes the meetings, allowing attendees to catch up with critical insights without missing any moments. After the…
JD Event Announces Sale to Emerald a Plant-Based World
Fairfield, Connecticut - Probably artificial meat, but the popularity of plant-based proteins is real. From 2024 to 2030, the global industry is expected to grow at a CAGR of 19.4%, worth approximately US$24.7 billion. This progress inspired the JD Event (JDE) to sell the Organizer Plant-based World (PBW) to Emerald. JDE launched PBW in 2019, when the global industry was worth approximately $3.4 billion. Its B2B activities include the Plant-Based World Expo North America and Plant-Based World Expo Europe, as well as the digital news platform PBW Pulse connects the industry’s global supply network and helps them develop, source and distribute products. According to JDE’s founder Joel Davis, the brand surpassed JDE’s bandwidth as the plant industry flourished rapidly, driving the decision to sell. Value creation and M&A consulting firm Collingwood advised JDE during the sale. "JDE is a small boutique company that incubates trade shows," explains Joel Davis, founder of JDE. "We have been launching, building and divesting events…
Participate in your local IAEE® chapter
Chicago - The National Association for Exhibitions and Events (IAEE) chapter brings event industry professionals together for education, networking and more. Trade Fair Director (TSE) Young Professional Corner talks with Lisa Buchanan, Senior Vice President of Operations at IAEEEE® and the benefits of joining the IAEEE® chapter and how to participate. “Your local IAEE® chapters can provide multiple benefits that enhance your career and personal growth,” explains Buchanan. “These chapters help connect to the local level IAEE® community and ensure a cohesive and interconnected industry ecosystem that promotes growth, innovation and professional development throughout the region.” Benefits of joining IAEE® chapter The IAEE® chapter offers a wide range of educational opportunities, including public speaking, operations, marketing, sales, professionalism and leadership: “In addition, the volunteer leadership role in this chapter provides a platform for developing and demonstrating your management and organizational skills that are extremely valuable in any professional environment,” Buchanan said. “Recently, chapters hold meetings and meetings where members can…
Explore the IAEE chapter with Lisa Buchanan
Chicago - Lisa Buchanan, Senior Vice President of Operations International Exhibition and Events Association® (iaee), and Trade Fair Director (TSE) Share how joining the IAEE® chapter enhances your professional life and more. Andrew: How to participate in IAEE® Chapters benefit you and your career? Lisa: Participating in your local IAEE® chapter can provide multiple benefits that enhance your career and personal growth. By participating in your chapters, you have access to a wealth of educational opportunities designed to keep you up to date with the latest industry trends and best practices. In addition, the volunteer leadership role in this chapter provides a platform to develop and demonstrate your management and organizational skills, which are extremely valuable in any professional environment. Additionally, if you are interested in improving your public speaking skills, the IAEE® chapter provides an excellent way to practice and enhance this skill. Usually, chapters hold meetings and meetings, and members can speak on a variety of topics, thus…
5 Ways Humanx Is Changing AI Events
Las Vegas - The first Humanx was successful. The AI-focused event brings together business leaders and professionals in the AI field at Fontainebleau Las Vegas from March 10-13. Numbers: First Edition impressive turnout HumanX 2025 records impressive number of years: More than 3300 participants More than 100 exhibitors existed in the event Inaugural Edition, including over 150 sponsors from AWS, JP Morgan, Google Cloud, Meta and Silicon Valley Bank There are more than 320 speakers throughout the four-day program, including Lynn Martin on the New York Stock Exchange, Kevin Weil, OpenAI CPO, Kamala Harris, former vice president, and Drew Houston, co-founder and CEO of Dropbox More than 270 journalists attended the event Humanx as a spoiler The inauguration not only succeeded, but also undermined the “always of doing things” of technical conferences and trade shows. Trade Fair Director Interview with HumanX Vice President of Operations Ashley Witz to learn more about the inaugural event and how it distinguishes it. There…
Powerful Women’s Series: Diane Vidoni
Chicago - as part of Women's History Month, Trade Fair Director (TSE) highlights superstar women in trade fairs and events industries to demonstrate their views on the situation of the industry, leadership and advice to others. Today, we are focusing on Diane Vidoni, COO of Emerge Americas, who oversees the company's business operations while also executing activity plans. She is an industry professional for over 25 years and chairs conferences and operations teams of the International Amusement Parks and Attractions Association and the National Trade Production Association. Vidoni also participates in the industry through the International Association of Exhibitions and Activities (IAEE), PCMA and SISO. MADDY: In your career, the industry has made progress in gender equality? Diane: In my career, the conference and event industries have taken significant steps in gender equality. Women now hold more senior leadership and executive roles in event management companies and organizations, especially in areas such as association management and professional conferences. Industry associations…
Tariff Conference Causes Waves at North American Seafood Expo
Boston - North America’s largest seafood trade event North America Seafood Expo 2025 North America Region, held 1,215 exhibitors from 51 countries from March 16 to 128 at the Boston Convention and Exhibition Center. This year's event saw new exhibitors from Bahrain, Croatia, Ireland, Mauritius, Puerto Rico and the United Arab Emirates, as well as a growing number of countries from China, Ecuador, France, Japan, Norway, Norway and Vietnam. The showroom spans an impressive 249,665 net square feet. Produced by Diversified, the event is a global hub for networks, transactions and industry insights. Related. Seafood Expo + Diversified Newsletter: Strong Success Stories “We have very successful campaigns at seafood companies around the world,” said Wynter Courmont, vice president of diversity. “While companies are browsing the uncertainty of current tariffs, like other global industries, the energy and motivation throughout the campaign have enhanced the importance of companies in the supply chain to have a dedicated platform to unite and forage new…
MHI’s Promat 2025 reports double-digit growth in key metrics
Chicago - Promat is a biennial exhibition produced by MHI, held at McCormick Place in Chicago from March 17 to 20, bringing the supply chain and manufacturing industries together for four days of exhibitions, keynotes and conferences. By number: solid growth rate Promat 2025 brings together over 52,000 attendees and 1,160 exhibitors in the 659,000 square foot exhibition. Reports from 50,924 attendees in 2023 (final attendance rate in 2025 is still under validation), 1,051 exhibitors (up 10%) and 562,700 square feet of exhibitions (up 17%). “17% of the total registrations are international registrations, representing 143 countries,” said Daniel McKinnon, Chief Exhibition Officer of MHI. “Our international registration rate is up 7% from international registrations in 2023. We also have business services delegations from 23 countries visiting Promat 2025.” Successful digital marketing plan In the exhibition, MHI partnered with a leading digital group to offer a digital marketing program that encourages and helps exhibitors and speakers to promote their attendance at…
The fair group changed the way stalls were built
Dallas - The new technology of the Expo Group designs booths draws inspiration from the online automaker platform, which can customize cars for themselves from scratch, choose paint colors, wheels, internal details, and more, and even rotate the car, and then rotate the car - and then get an instant quote in real time. “In today’s digital world, buyers expect immediacy,” said Michael Guillory, senior vice president of marketing and communications at the Expo Group. “This technology has been around for some time, but in the exhibition industry, it hasn’t really taken advantage of it until now.” The company's Perspective Series booth product website features multiple preset rental booth options from 10'x 10' to 20'x 30' configurations. Its interactive booth builder tool allows users to accurately view the appearance of booths in 3D renderings, up to chairs, monitors, and custom graphics. When finalizing the design, users can request a final cost estimate based on the options they choose, or access…
Powerful Women’s Series: Karalynn Sprouse
Chicago - March marks Women's History Month, aiming to recognize and celebrate the progress and achievements women have made and contributed. To commemorate this, the Trade Fair Director (TSE) is talking to some of the best and smartest people in the trade show industry. Karalynn Sprouse, Executive Vice President of Emerald, has over 25 years of experience in the media and event marketing industry, including 15 years in UBM AdvanStar (now Informa) and in the publishing industry. In her role as Emerald, who joined in 2013, she is responsible for building new revenue streams through partnerships, increasing market share and creating solutions-based approaches to sales and customer success. TSE caught up with Karalynn Sprouse to learn about her ideas about gender advancements throughout her career, as well as the importance of coaching and pay equity. MADDY: In your career, has the industry advanced in terms of gender equality? Karalynn: In my career, the exhibition industry has made significant progress in…
Messe Düsseldorf’s new conference to provide immersive events
Dusseldorf, Germany - Messe Düsseldorf Announcement The ultimate world of cutting and welding - Urban Steel Expo (Use) is an international immersive event scheduled from April 20-23, 2027 Düsseldorf Exhibition Centre. According to Daniel Ryfisch Supervisor use, wire/tube and flow technology Messe Düsseldorf, the event is a logical extension of its portfolio of industrial trade exhibitions and will strengthen its leadership in metals and metal work – as of February 2025, organizers have held 44 exhibitions worldwide that can serve the field while also providing more temporary experiences for the appeal. “The industry needs a new, more dynamic platform for welding and cutting – seamlessly integrating modern activity culture with technology and business,” Ryfisch explain. “This is a global observed trend as traditional trade show concepts are increasingly developing into event-driven experiences.” Daniel Ryfisch, director of Messe Düsseldorf, Wire/Tube & Process Technology Related. Messe Düsseldorf GmbH considers a landmark business year and enhances international scope To capitalize on the exciting…
Powerful Women’s Series: Monique Ruff-Bell
Chicago - This Women's History Month, Trade Fair Director (TSE) stands out as the smartest mind in the industry to articulate its role and achievements and gain gender equality insights in the trade show industry. Today, TSE is talking to TED's chief planning and strategy officer Monique Ruff-Bell and board members of Events Venture Group. Ruff-Bell is a well-known event industry professional with experience including vice president of Ascential Esperty and senior brand leader in Money 20/20 in the United States, and now leads Ted’s event portfolio, a product known for its community-building, inspiring content and innovative spirit. Monique Ruff-Bell shares the changes she has seen in the industry over time, the importance of compensation transparency and what skills women have driven a significant shift in the industry. MADDY: In your career, has the industry advanced in terms of gender equality? Monique: Over the past two decades, I have witnessed a significant shift in the event industry. When I started,…
Using AI for trade show sales: How RX uses
Chicago - RX, owned by RERX, a global provider of analytics and decision-making tools, can benefit greatly from AI technology and advancements. With approximately 12,000 technicians working under RELX, RX is able to effectively utilize expertise and existing tools to better serve customers. For example, the company uses the LLM (large language module) console, developed by Relx colleagues at Lexis Nexis, for repetitive and time-consuming tasks. Because it operates in a protected and private environment, employees do not have to worry about confidential company information being shared externally. AI-powered tools are also used to boost marketing content and reduce production time, turn long-term records of meetings into bite-sized content, and match product interests of exhibitors and visitors in different exhibitions. The organization is also deploying AI to help analyze post-show investigations, freeing up more time to focus on what the data means and key areas of improvement. While AI is helping to improve productivity in all aspects, the RX team…
How Lawyer Monastery Prioritizes Responsible Alcohol
Brooklyn, NY - Many trade shows offer alcoholic beverages in their activations and network opportunities and use many strategies to do this safely and successfully. Every year, the Bar Brooklyn’s BR BROOKLYN (an event organized by bar and beverage experts organized by RX) hosts a portfolio of curated exhibitors composed of advanced craft spirit brands and mixers. Trade Fair Director (TSE) spoke with Jackie Williams, vice president of events at BCB Brooklyn, RX Global, to see how the show fosters a safe, productive environment. Andrew: How does BCB Brooklyn prepare with exhibitors before the event to safely serve alcoholic beverages? Jackie: BCB Brooklyn prioritizes responsible alcohol services by enforcing strict compliance measures. Before the event, all exhibitors must complete and submit the required documents, including all products, including samples, marketing or catering licenses and insurance certificates, including Coke (label certificates). Jackie Williams, Vice President of Events, BCB Brooklyn, RX Global All exhibitors must follow a sample pouring guide of up…
Jade announced the acquisition of this is beyond
Chicago - Emerald announced the acquisition of this portfolio that surpasses its ownership experience and luxury travel industry for seven B2B events. The deal is expected to be completed in the second quarter of 2025 and help Emerald achieve its goals to diversify and optimize its portfolio to drive its strategic growth plans. This is known for its exclusive experiences and events that connect global travel agencies, in-house travel managers and elite travel designers. Trade Fair Director Emerald CEO Hervé Sedky caught up with more insights on the acquisition and how it can participate in Emerald's larger portfolio optimization and growth strategy. Very suitable In keeping with its strategy of investing in high-growth markets, this goes beyond activities in the tourism industry, but Sedky stresses that while these activities serve the tourism industry, they fall more into the “Uber-Luxury” event category. “The luxury sector is experiencing significant growth and demonstrates strong resilience to macroeconomic volatility, as the top 1% of…
TSE Trail Blazers Class of 2025 revealed
Chicago - Trade Fair Director (TSE) is honored to launch the 2025 TSE Trail Blazers class. This outstanding group is composed of distinctly promising leaders who reflect the event industry’s innovative, creative problem-solving, experience-driven event and collaboration era. TSE Trail Blazers represent a variety of independent exhibition organizers and associations based on their excellence in performance management, innovation, problem solving and achievement last year. Meet the 2025 TSE Trail Blazers Informa Markets Digital Marketing Expert Jessie Albers Dianna Cardenas, Manager Event Sales, Clean Energy Association Emily Clay, Emerald Associate Performance Director Clarion Events executive producer Bianca Dux Stephen Hess, Senior Marketing Manager, Restaurant Events, LLC Kathryn Holabird, Director of Activity Operations, Questex Timothy Payne, Operations Manager, Clostill Media PPAI Performance Manager Ashley van der Stuyf (International Association of Promotional Products) Amanda White, Director of Conference Content at Informa Markets Willie Wolfman, Avixa Expo Service Coordinator Trail Blazers are invited to attend TSE's 50 fastest awards and summits, held in Orlando…
New EIC report explores major forces challenge events
Chicago - Event Industry Commission (EIC) has just released its futures landscape report for 2025, no more timing. The report is based on a series of “think tank” workshops with leaders of more than 60 EIC members, strategic partners and volunteers, exploring how macro forces from climate change to geopolitical disruption affect every aspect of the event industry. Since the study was conducted throughout 2024, it has reached its final stage in online surveys of incident stakeholders in November and December, with significant damage to the new U.S. presidency. However, macroeconomic forces (including economic redistribution, technological changes, population fluctuations and polarized politics) remain stable. “While we recognize that our industry will continue to face disruptive forces, we believe this unified effort will prepare us for activities that shape social and business activities in the coming years,” said Amy Calvert, president and CEO of EIC. The report predicts that the more important macro trends that will affect events: First, the geopolitical…
Powerful Women’s Series: Martha Donato
Chicago - March is Women's History Month, a time to recognize and celebrate women's achievements and contributions in society, business and the world. Trade fairs and events industry is filled with influential women and celebrates Trade Fair Director (TSE) is interviewing some of the smartest stars in the industry. Today, we will attract attention from Martha Donato, founder and president of MAD Event Management. With over 25 years of experience in the industry, she launched events and conferences, led consulting projects, gained international recognition and demonstrated her excellence in strategic event planning and management. Donato is a staple in the field of activities, is an active member of various industry organizations such as IAEE and SISO, and is a founding member and president of the Exhibition Network North American Women and serves as the North American Regional Director of UFI. TSE caught up with Martha Donato discussing women in leadership leadership, her advice to professionals and highlighting some important people…
Check out NGA performances with Jamie Reesby
Las Vegas - The 2025 National Grocer Association (NGA) program was held at the Las Vegas Convention Center from February 23 to 25. Trade Fair Director (TSE) contacted Jamie Reesby, Vice President of Generation & Gocery at Clarion Events Inc., North America, to learn about its growth, new features and more. Andrew: NGA fairs are growing within this year's net square range, exhibitors count or attend? If so, what do you think is fueling this? Jamie: We are pleased to announce that NGA Show 2025 is one of the highest events we have attended to so far, with retailer registrations growing 12% in the previous year. The ongoing partnership between Clarion and NGA is key to driving the right focus of this year’s event. With the assistance of our retailers, wholesalers and supplier planning committees, we ensured the content’s objectives and introduced new value-added programs to retailers, including the retailer’s advantage program, which focuses on team pricing for registration. We…
NGA Show Meets Current Activities in 2025
Las Vegas - The National Grocer Association (NGA) program, produced and managed by Clarion Events, was held at the Las Vegas Convention Center from February 23 to 25, 2025. The event has the highest attendance this year compared to 2024, with retailers signings up 12%. In addition to providing Tech Innovation Summits, the best bag tournaments and more exciting features, the show is involved in current affairs while educating and connected attendees. Solve the elephant (and egg price) in the room Grocery costs are in the minds of many Americans – according to Jamie Reesby, vice president of Generation & Grocery at Clarion Events Inc. – North America, North America, the event has encountered this problem, as well as many other hot ass themes, themes. NGA Show hosts discussions about grocery prices and how regulatory and policy changes affect independent grocers and their customers. It also provides educational curriculum on labor policy shifts, regulatory updates, and how data-driven decisions can…
Q&A, CEO of Javits Center CMM, CMM, CMM, CMM
New York City - On March 10, 2025, CMM, CMM, CMM, officially became CEO of Javits Center. Leveston is the venue’s first female CEO and will be the first to drive its mission to drive the city’s economy, attracting outstanding events and leading advances in sustainability, security and technology. She was senior vice president of the Oak View Group Convention Center and replaced Alan Steel, who served as CEO at Javits Center for more than a decade. Trade Fair Director (TSE) caught up with Leviston to learn about her new role, venue plans and advice for emerging professionals. Andrew: What attracted you to Javits Center? Joyce: The Javits Center is one of the major conference venues in North America. I know Alan Steel for years, working with him and his team, and in preparation for expansion a few years ago, they provided solutions in meetings and association meeting standards… When several industry leaders and search companies reached out to help…
Powerful Women’s Series: Yancy Weinrich
Chicago - In honor of Women's History Month, trade fair directors are talking to female leaders in the exhibition industry to reflect on progress, stereotypes and their own leadership. Today, we focus on North American President Yancy Weinrich, North American Media, for the powerful women's series. Weinrich is an experienced professional who now leads one of the fastest growing events. In her role, she leads closed growth in North America through acquisitions, launches, and organic growth in existing events in her portfolio. Before Closestill, she worked at RX for 17 years, and her most recent role was Chief Growth Officer. We have the opportunity to catch up with Weinrich to reflect on what she has seen in her career, to guide her people and where the industry still needs improvement in gender equality. MADDY: In your career, has the industry advanced in terms of gender equality? Yancy: Over the past two decades, I have witnessed a tremendous advancement in gender…
Freeman announces acquisition of tag numbers
Dallas-Freeman announced the acquisition of Tag Digital, a full-service digital marketing agency that specializes in the event organizers in EMEA, APAC and North America. TAG Digital will be used in conjunction with Freeman MDG, further enhancing the group’s ability to serve associations and event organizers. Freeman said that MDG's digital products will be more effective, cost-effective and influential due to TAG's expertise and investment in AI. “As millennials and Gen Z increasingly shape the workforce, digital marketing is more critical than ever, as these generations turn to information and inspiration in their personal and professional lives,” said Janet Dell, CEO of Freeman. “By combining best-in-class digital marketing capabilities and leveraging AI-driven tools, MDG is positioned as the preferred agent for participating in today’s attendees’ strategies while setting up events for ongoing growth.” Related. 2025 Freeman Trust Report: Live Events and Trade Shows Drive Trust in Brands The deal also positions the combined company as growth in new markets, a portfolio…
List of key indicators growth in 2025
Las Vegas - apparently produced by Connectiv, held at the Venetian from February 10-12, 2025 and is seeing growth in key indicators while facilitating 135,000 connections. By number The exhibition enjoyed significant growth year by year, with the 2025 performance reporting over 6,000 participants (30.2% year-on-year), with only more than 400 exhibitors (23% year-on-year), while its exhibition building increased by 37% year-on-year. The checklist team is committed to developing a high-quality audience. Increase high-quality audience Sustest 2025 lives up to its slogan - the future of supply chain and logistics is here - the C-Suite-level audience convened by its industry executives, entrepreneurs and investors has gathered insights from the entire supply chain industry. The educational program features 300 top speakers at 150 meetings and dozens of round tables and has played a big role in the growth of senior attendees this year. “We have seen 60% growth in the controversial shipper audience, which is much higher than our overall growth,”…
Event concept expanded to North America, click on the B2B market
London - London’s Creative Event Design and Production Company Event Concept (EC) is expanding its global footprint with the launch of its North American division. The new operations will focus on B2B events and experiences, aiming at the US Northeastern American market. This expansion is a period of steady global and U.S. growth, as well as a successful brand repositioning in spring 2024. Leading North American divisions are Kate Connell, Global Program Director Kate Connell and Production Director James Connell, providing expertise in strategic activity execution and creative innovation. “After the steady growth of global and U.S. markets, this expansion marks an important next step in our growth. We are excited to deepen our partnership with leading brands in the Northeast, providing activities with truly, measurable value and business impact. Our focus on strategy, bold creative mindset, perfect execution and collaboration will ensure we continue to set new benchmarks for excellence. Related. Explore exhibitor trends and technologies with PRG Unique…
2025 Toy Expo Returns to New York
New York City - ToyFair® produced by Toys Association welcomes 17,803 attendees to the Javits Center in New York from March 1 to 4 to view the latest trends, products and news in the Gaming Ecosystem. “This year’s Toy Fair is simply extraordinary. The energy on the showroom is obvious – every inch is filled with discovery, connection and innovation. From the moment the door opens, you can feel the excitement of exhibitors, buyers, licensors, media and industry professionals craving for the latest and greatest toys, games and games,” said Kimberly Carcone, executive vice president of global marketing activities at the Toys Association. “From the moment we cut the ribbons at the opening ceremony, the Toy Fair is full of aisles, stages and network events,” said Greg Ahearn, Toy Fair producer Toy Association™. “It’s a dynamic power show as industry leaders, retailers, inventors, designers and more all come together to participate in the most effective and valuable four days of…
Powerful Women’s Series: Julie Kagy, Cem
Chicago - To commemorate Women's History Month, Trade Fair Director (TSE) is talking to some of the industry’s strong female leaders to learn more about the industry’s progress on gender equality, where improvements are still needed, misunderstandings and more. TSE and Executive Director of the Association of Exhibition Services and Contractors (ESCA) Cem Julie Kagy ended the Strong Women's Series. Kagy has over 20 years of experience in the trade fair and event industry and took over as Executive Director of ESCA at the end of 2023 after serving as Director of Education and then Director of Operations for the Association. Prior to ESCA, she held various positions at GES and started the hotel industry in Chicago in four seasons. We sat down with Kagy to discuss women’s role in trade fairs and events industry and her own experience with this powerful women’s series. MADDY: In your career, has the industry advanced in terms of gender equality? Julie: When I…
Messi Berlin announces new travel trade show
Berlin - ITB in Berlin 2025 - A Travel Trade Fair from March 4-6 - Messi Berlin announced the launch of ITB Americas, known as the first dedicated B2B travel trade fair for the North, Central and South America and the Caribbean. The event is scheduled to be held in Guadalajara, Mexico from November 10 to 126, 2026 and will cover all parts of the tourism industry. It will include exhibitions, hosted buyer plans and senior conferences. 80% of its exhibitors are expected to come from the Americas and 20% come from the rest of the world. Messer Berlin believes that ITB Americas will strengthen ITB's presence in the Western Hemisphere and use it in conjunction with ITB Berlin, ITB Asia, ITB China and ITB India to create a global network to connect the tourism industry. It also shares the latest discovery from IPK International, an organization that monitors the world’s travel patterns, confirming positive trends in outbound travel to…
3 Must-read books for event organizers
Chicago - Three new books written by industry veterans that highlight all aspects of the event world: Internal live events Bob Priest-Heck and Carrie Freeman Parsons; Invisible Industry: Development of Trade Exhibitions Written by Larry Kulchawik and Bob McGlincy; and Face to face: a journey through the unstoppable evolution of events Franco. Internal live events are called this Create scripts for influential, meaningful live events. Who knows better than former Freeman CEO Priest-Heck and Board Chairman Freeman Parsons? Their decades of experience shine on every page and touches every aspect of event planning, from building teams to sponsorship, presentation and production, all the way to post-match evaluation. “We have witnessed first-hand the power to bring people together to explore innovative ideas, develop businesses, improve education, improve art and science of recovery, and create eternal and sustained memories. Events enable people to unite in a collaborative way,” said the co-author of the introduction. “Our goal is to help make people contact…
Powerful Women’s Series: Lisa Hannant
Chicago - To commemorate Women's History Month, Trade Fair Director (TSE) is checking with some of the industry’s strong leaders to learn more about their leadership advice and ideas for industry progress. Lisa Hannant, CEO of Clarion Events’ group, has a record of delivering results, while expecting high customer value and satisfaction. She joined Clarion Events in 2008 and became part of the organization’s management team, which has grown and diversified Clarion’s business and portfolio portfolio. The organization has grown significantly in key markets in the United States, Europe and Asia under her guidance, and she is also active in the industry and serves on the UFI, SISO and AEO boards. TSE caught up with Lisa Hannant to learn about her insights on leadership, the state of gender equality in the workplace, and the people she wants to yell at this Women’s History Month. MADDY: In your career, the industry has made progress in gender equality? Lisa: Progress is slow,…
Informa announces joint venture with Dubai World Trade
Chicago - Informa Plc released its full-year results for 2024 on March 6, 2025, reporting strong growth and international expansion, resulting in double-digit revenue growth and free cash flow of over $1 billion. The results also announced a new partnership in the Gulf Cooperation Council (GCC) region - Informa International. Create Informa International Informa hopes to expand through a proposed strategic partnership with the Dubai World Trade Centre (DWTC), which will conduct Informa’s B2B event operations in the UAE and combine with DWTC’s Dubai-based B2B event operations. The joint venture Informa International expects revenue of more than $700 million and its adjusted operating margin is above 30%. It will also bring together more than 40 major B2B brands in growth areas, such as healthcare, energy, aviation, food, ICT and information security. With Informa's 52% stake, the portfolio is expected to be completed in the fourth quarter of 2025 and is the first phase of the expansion of the DWTC-owned exhibition…
Trump’s tariffs have taken effect – what to do now?
WASHINGTON, D.C. - On March 4, 2025, the Trump administration imposed a 25% tariff on almost all imports from Canada and Mexico and a 10% tariff on imports from China (bringing that tax to 20%). On the same day, Canada and China announced tariffs on U.S. imports. On the afternoon of March 5, the Trump administration suspended tariffs on Mexican and Canadian automakers for one month. Although this is a developing situation, Trade Fair Director Talk to the exhibition’s thought leaders to understand how these moves affect our industry and how organizers plan to succeed. Julie Kagy, Executive Director of CEM Exhibition Services and Contractors Association (bait) “The newly established tariffs may have a ripple effect on exhibition costs, especially in areas such as raw materials, manufacturing and transportation. Many of our members – contractors, exhibition builders and suppliers – closely monitor the impact on aluminum, steel and other materials commonly used in exhibition structures. In addition, higher import costs…
2025 Freeman Trust Report Review
Chicago - In the 2025 Freeman Trust report, data show a second report in three series, showing live events as a tool to drive consumer trust in brands. Trade Shows as Trust Generator The feeling of trusting participants after attending in-person events is an important sign of the value of face-to-face opportunities. Although 71% of brands enjoyed a decline in corporate reputation in 2024, 95% of attendees said they trusted the brand more after in-person events. Freeman found in his study that the high percentage of EDMS said live events had a positive impact on brand trust (93%), brand awareness (92%) and the number of new customers (92%). Numbers don't lie - Brands need to connect with their audiences at events like trade shows to make a bigger impact. Mickey Wilson, Chief Marketing Officer, Freeman “These findings are very valuable for event organizers because they highlight the important role of live events in strengthening brand trust and engagement,” said Mickey…
Power Women Series: M.Ed. Marsha Flanagan, CEM
Chicago - To commemorate Women's History Month, Trade Fair Director (TSE) is sharing stories and insights from some industry-leading senior female executives and professionals. Today, TSE highlights M.Ed. Marsha Flanagan, President and CEO of CEM, International Association for Exhibitions and Activities (IAEE). She is the first woman to hold the association’s role throughout the 95-year history. Flanagan describes herself as a servant leader and advocates for collaboration, advocacy, sustainability and education in her role. TSE sat down with Flanagan to learn about her views on the state of equality in the industry, her advice to other female professionals, and inspire her to work hard every day. MADDY: In your career, the industry has made progress in gender equality? Martha: The industry has made great progress in gender equality, with more and more women taking on leadership positions and having greater influence in decision-making positions. We have seen more support for women’s professional development, as well as programs and programs designed…
Emerald Ren Akinci enters SXSW stage
Chicago - Ren Akinci, executive vice president and chief people and cultural officer of Emerald, will speak at South by Southwest® (SXSW) at South-Southwest® (SXSW), titled “Executive Mom: Destroying Old and Outdated Workplace Myths.” The conference was inspired by an episode of Advertising Week’s “Great Thoughts: People and Culture” podcast, hosted by Akinci talks with North American CEO Rebecca Coleman. Click here to listen to the podcast. At the SXSW conference, Heather Cutter, Chief Growth Officer of Good Culture, and Marly Ellis, Global Director of Brand, Social and Influencer Marketing, YouTube, joined to dig deep into misunderstandings built around motherhood and skills, and how careers that develop through parenting, including compassion, time management, adaptability, adaptability and problem-solving careers are crucial to career research. “We will discuss on the stage what it really means to be an executive mom and why the concept of maternity needs to be removed,” Akinci said. “Mothers are not only related to parenting, but also develop…
Trifecta Collective LLC acquires Canadian Concrete Expo
Arlington, Va. - Trifecta Collective LLC acquires the Canadian Concrete Expo (CCE). CCE, a major concrete and construction event, held its 2025 edition at the Toronto International Center from February 12 to 13, reporting over 350 exhibitors, 7,000 attendees and 120,000 net square feet of exhibition space. CCE and its major shareholder president Stuart Galloway will continue his leadership role, and the current CCE team will continue to move forward. “We will be doing well in the 2025 successful 2025 performance and are pleased to share this exciting announcement as we launch a bold new chapter with Trifecta Collective,” Galloway said. “This partnership marks an important milestone, representing CCE, and we are eager to join forces with the outstanding Trifecta team.” Related. Trifecta Collective LLC Gets Transactions from Electronic Trading Relations This is Trifecta's fourth acquisition after purchasing the North American Trailer Dealers Association trailer, the International Volkswagen Timber Conference and the deal, and its fifth portfolio event after launching…
Discuss remote work with Paul Pedrow at restaurant event
Chicago - Trade Fair Director Paul Pedrow, vice president of sales for restaurant events, talks about his path to remote work, tips and tricks, and more. Andrew: When did you first start working remotely, and how did your first few months? Paul: I was with UBM at the time (has been acquired by Informa since), and due to my family situation, I had to work from home. I worked from New York City to Westchester, Pennsylvania…I adjusted at first. For me, the key is to find a new pattern without feeling yourself. When you work from home, you have to find an excuse to leave the house - you need to go see the outside world because you are not commuting. Usually, there are fewer boundaries in terms of the time you are willing to work or the time you are willing to work because you are at home. It's hard for a while. Take time away from your computer…
Remote work advice for the diversified Devon Temple
Chicago - Diversified Marketing Systems Manager Devin Temple with Trade Fair Director Share his strategies for successful work. Andrew: When did you start working remotely? How were your first few months? German: After three years in the office, I returned to diversity and became a completely remote employee and I quickly realized that staying in touch was impossible – it was crucial. Regular check-in, laugh-filled coffee chats, and various collaboration tools have allowed me to interact with the team as I did before. Even from a distance, the work I do directly impacts the customer experience of our face-to-face events, demonstrating that strong connections and effective teamwork are not related to physical proximity, but involves participation, communication, and a shared commitment to success. Andrew: What are the advantages of remote work? German: The biggest career in remote work is flexibility. I can optimize my work hours based on my work hours, rather than building my own day around rigid commuting…
TSE Remote Work Guide
Chicago - The 19-19 pandemic has made remote work the norm across the United States. For many people, this is a fact of life. Trade Fair Director(TSE) young professional Corner brings together remote work guides, including experienced professional Paul Pedrow, vice president of sales for restaurant events and vice president of marketing systems manager Devin Temple, Diversified. “The biggest career in remote work is flexibility,” Temple shared. “Instead of building my day around a rigid commuting schedule and lack of family-level amenities, I can optimize my work hours based on when it’s productive. “Control my schedule also makes it easier to maintain a strong work-life balance. The ability to pause and grab snacks, take quick walks and even walk away for a brief reset helps keep my attention to minimal distraction.” Remote Work Tips 1. Stay in touch with your colleagues Pedrow and Temple use Microsoft teams and other communication methods to stay in touch with colleagues while working remotely.…
South Florida Ventures Launches Client Success Program
Chicago - In October and November 2024, Informa Markets' South Florida Ventures, which produced its fast-growing U.S. boating performance portfolio, launched a new customer success program for its Fort Lauderdale International Boat Show (Flibs), which received positive feedback from exhibitors through increased NPS and customer satisfaction results. To implement the program, Ventures in South Florida evaluated its in-house talent and transferred people in due course and slightly increased its staff to accommodate the plan across the business, but overall maintained a relatively high number. Purposeful program “The vision of the Customer Success Program is to build a personalized relationship between exhibitors and members of the CS team, where they can rely on dedicated contact points to be consistently supported throughout the event. By fostering this connection, the goal is to provide tailored advice and valuable resources to enhance the exhibitor’s experience. To reduce frustration at the exhibition by making sure customers are aware of the products included in the packaging…
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