Email marketing tips to keep your eye on the potential
mad Men People in the past could only dream of a marketing strategy as effective as email marketing. For every dollar you invest in email marketing, event planners in New York City can expect to earn approximately $36. But that doesn’t mean it’s easy to make money with email marketing. Rather, it’s a skill with a long list of best practices that can make your email marketing campaigns successful. When potential event clients are teetering on the edge of your sales funnel, you need a clever email marketing campaign to motivate them to take the step. In this article we have Email Marketing Insights Maintain close contact with potential New York event clients. Segment your email list Segmenting an event email list is dividing a large email list into smaller lists grouped by recipient attributes and sending content customized for each segment. For example, you can segment email recipients based on their geographic location within the borough, their age, and…
Event Planner Expo 2024: The Countdown Begins!
Get event professionals ready for the most exciting and anticipated event of the year—Expo 2024 Event Plannertaking place in New York City from October 15th to 17th! This action-packed three-day conference brings together the brightest minds in the events and hospitality industries. So if you're passionate about events, networking and improving your game, this is an opportunity you don't want to miss. with legendary speakers Tim Grover Onstage presentations, an unparalleled lineup of speakers, VIP experiences, and social gatheringthe countdown to the CIIE has officially begun! Day 1: Tuesday 15th October – an exciting start The energy will be buzzing from the start Registration is openfollowed by a Opening cocktail party This set the tone for what was sure to be an unforgettable meeting. Additionally, this is your opportunity to network with event professionals, top industry leaders, and potential new business partners. Plus, you can do it all while drinking Signature cocktail and enjoy delicious appetizers. But the night doesn't…
Luxury Branding for Event Planners: How to Engage New Yorkers
New York City is the global epicenter of luxury, where elite brands thrive on exclusivity, luxury and impeccable execution. As an event planner, tapping into this market can take your business to new heights, but attracting these high-end clients requires a keen understanding of luxury brands. How can you attract New York City's most prestigious brands? Here's your guide to building your reputation, earning their trust, and hosting events that match the refined tastes of your elite clientele. 1. Understand the definition of luxury goods Before attracting luxury brands, you must first understand what luxury truly means in the event planning world. Luxury isn't just about price, it's about offering a unique experience, attention to detail and a unique feel. Elite clients expect personalization, world-class service and an environment where every element is consistent with their brand image. In order to successfully market yourself to high-end customers, your own brand needs to embody these principles. your website, marketing materialscommunication must…
Seasonal Marketing Strategies for New York City Event Planners:
New York City is a hub of events year-round, but certain seasons present unique performance opportunities for event planners. From festive holidays to action-packed summer, knowing how to adapt your marketing strategy to the city calendar can help you get more bookings and increase visibility. from new york fashion week and comic con US Open and Broadway, there's always a great way to tie in your event business marketing with something fun. Here's how to make the most of New York City's seasonal and holiday changes so you can plan your event marketing accordingly. Event planners have a blank canvas to plan incredible New York events. Winter: Holiday Parties and New Year Celebrations 🎉❄️ Winter in New York means holiday parties, corporate events, and New Year's Eve celebrations. When the city lights up with holiday decorations, it's the perfect time to market your holiday party event services. Use the holiday season to target corporate clients looking to host a memorable…
How to Research Powerful Keywords for Your Event Planning
In today’s increasingly competitive, technologically advanced world, it’s not easy to stand out from the competition. You could have the best event planning business in the world, but if no one knows where to find you when they’re ready to plan an event in New York, it all means nothing. That’s why you need Your event planning business appears on Popular search page results when potential clients search for event planners. While it can sometimes feel like it’s impossible, it really all comes down to choosing the right keywords, which is something you can handle. Here’s how to research powerful keywords for your event planning business. Think from the audience’s perspective The first thing you should do when you start researching strong keywords for your event planning business is to try to think from the perspective of your audience. Event Planning Businesswhat would you search for? If you search for something broad, like "event planner," you'll probably get pages and…
6 Business-Savvy Podcasts Today’s Event Professionals Should Be Listening to
As an event planning professional, you want to provide the best service to your clients. That means staying up to date on the latest industry trends and innovations. Both beginners and seasoned event planning professionals can benefit from listening to educational podcasts, especially those that inspire them to continue learning and improving their skills. These podcasts may cover the event planning industry, business operations, marketing, technology, or entrepreneurship, and overall, can provide value to your business. These six business-savvy podcasts will help event planning professionals make huge strides both personally and professionally. 1. Event Technology Podcast If you want to stay competitive, you need to stay up to date on trends in the event planning industry. Event Technology Podcast This podcast hosted by Brandt Krueger and Will Curran covers everything you need to know. Keeping up with trends, learning new technology, and figuring out how to effectively apply it to your workflow and campaigns can be difficult. This podcast aims…
15 Networking Strategies When Planning an Event
It's here before you know it- Event Planning Expo 2024 It’s right around the corner. Have you bought your ticket? More importantly, are you ready for the high-energy networking opportunities? This is not your average, run-of-the-mill conference. It New York City's Premier Conference Applicable to the events and hospitality industry. It requires a higher level of social skills to maximize every moment. Here is a list of networking strategies and skill-building reminders you can use at Event Planning Expo 2024. 1. Set clear online goals by October 15th Before you attend, determine your networking goals. Whether it's connecting with potential clients, finding new suppliers, or learning about industry trends, having clear goals will help you stay focused on networking and make the most of your time. 2. Research event planning expo attendees and exhibitors online Review the attendee and exhibitor lists ahead of time. Identify the key people or companies you want to contact and learn about their business so…
How to Convince Your Boss to Attend an Event Planning Expo
You've seen how incredible Event Planning Expo In past years, others in your industry have been wary of attending. But this year, you want to attend the three-day conference in person, eager to learn new insights, meet top clients, and network with the best in the events industry. To get your ticket, you first need Convince your boss It is a worthwhile investment and event. If you need a plan to communicate to your manager the benefits and value of attending NYC's premier conference this October, keep reading. We'll outline how to make a strong case and get the permission you need to get into the room at The Expo! “The Event Planning Expo is a must for any business looking to expand their network, brand and gain knowledge.” Chris Willard – Hong Kong Room – Emphasize the reputation and past experience of Expo exhibitors Industry recognition: Emphasizes that the Event Planning Expo is one of the most recognized and…
Benefits of Becoming an Event Planning Expo Sponsor
Event Planning Expo Draw thousands of event professionals, hospitality businesses, and global brands to New York for three days of high-energy networking and development. From the opening party to the second day of the speaker series, and every lounge, party, and networking opportunity in between, this is where event professionals shine. Yes, buy your all-access ticket and bring your team. But don’t stop there. Become a high-value sponsor and really showcase your business to these development-minded entrepreneurs and decision-makers Event Planning Expo 2024. Benefits of being an Expo Sponsor Register now to become Expo Sponsors and discover all the exclusive perks and benefits. Explore the various opt-in levels and choose how much exposure you want your brand to have at NYC's premier conference! Sponsorship benefits include: Expand your brand exposure to thousands of people Obtain high-value cooperation opportunities Enjoy exclusive sponsorship marketing exposure Generate excitement about your event or hotel brand Establish your service and brand leadership Demonstrate your dedicated…
12 Must-Have Items for Event Planners
Event Professionals are masters of preparation and organization. And you likely thrive in a high-energy event environment, wrangling vendors and dealing with last-minute to-do lists. In a way, you're like a survivalist, with a solution or creative remedy for any challenge that arises. Today, we're talking about the must-haves Event Planner These tools are usually kept with them to ensure they stay on top of event problem solving. You’ll find that most event planners have these must-have tools with them at all times. 1. Event schedule and contact information Always keep a detailed calendar of your events, including timelines, key contacts, and vendor information. This ensures you can quickly resolve any time issues or vendor needs. 2. Multi-tool or Swiss Army Knife These tools are great for quick repairs and adjustments. From cutting cable ties to tightening screws, a multi-tool is a must-have all-in-one tool. 3. Portable chargers and spare batteries Keeping cell phones and other essential electronic devices charged…
Lighting and Event Magic: 4 Immersive Lighting Considerations
Planning a New York event requires a ton of attention to every detail. Catering considerations, décor, immersive entertainment, and more all must flow together seamlessly. Likewise, immersive lighting considerations can be the difference between a mediocre event and one that is hailed as something otherworldly. If you’re a New York event planner organizing an event of any level, here are some event lighting considerations that will wow your guests and clients alike. Consider this one of your newfound knowledge necessity. 1. Know your space Understanding how lights interact with your event space requires a little understanding of physics. However, as an event planner, there are some quick concepts you can use to get a handle on what "good lighting" actually is. Before you make plans, it's also wise to make sure your event space has the power supply it needs to achieve your lighting vision. Knowing where your entertainment, presentations, or visual displays will be is a good start. Lighting…
5 Benefits of Partnering with Other Event Planners
New York City is known for being highly competitive, so the idea of working with other event planning professionals may seem ridiculous. After all, they are competitionright? Don’t rush. Developing strategic partnerships and collaborations with others in the industry may have more advantages than you think. Let’s talk about the top five benefits of working with other event planning professionals. 1. Share the load As you know, New York's activities BusyThere are so many things to do and every detail must be perfect. How many times have you lost sleep? Not eatingand working crazy long hours to get an event done? How much easier would it be if you had the help of other confident, capable professionals? Working with other event planning professionals can help you Sharing the workloadMake it easier for all participants to participate in the event. 2. Leverage each other’s strengths As an event planner, you know where your strengths are, and you probably know where your…
The Event Planner’s Marketing Toolkit: 9 Essential Tools
You may have planned the GOAT bash, but if no one shows up, did it really happen? As an event planner in New York City, you’re passionate about planning great events for one reason and one reason only: to bring people together. That’s what it’s all about, which is why you need a marketing toolkit to Spread it out And draw people in. We’ve got nine must-have tools at your disposal. Social Media Management and Marketing Tools Instagram, TikTok, Facebook, and other platforms are important tools for raising awareness of your events. But without social media management tools to make posting easier and provide analytics insights, you’re just typing away in the hope that something sticks. Hootsuite: In addition to the usual features for scheduling and posting to social media, Hootsuite also offers tools to help you expand your reach. It analyzes the click-through rates of previous posts to suggest the best times and days to post. Hootsuite also comes…
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