Value-Based Selling and CEIR Research: The Key Combination
By Dan Cole | Senior Director of Exhibit Sales | AVIXA Originally published on CEIR.org I have had the privilege of working in the trade show industry for 25 years. My approach to selling sponsorships and exhibit space has been shaped by years of experience, challenges, and successes. Exhibition and sponsorship sales drive revenue growth Report 1: Planning, products, results, and future prospects Focuses on exhibition and sponsorship sales methods and provides valuable insights into industry trends. CEIR’s report highlights the importance of a consultative, value-based sales approach as the cornerstone of successful sales and business development efforts. Understanding your customers’ goals, pain points, and motivations is critical. By asking thought-provoking questions, we can tailor solutions that meet specific needs and provide a tangible return on investment. In fact, providing clients with a measurable ROI has moved from a nice-to-have to a must-have. The report highlights some of the more popular offerings currently available at trade shows for potential sponsors…
Event gifts they’ll use throughout the year
Originally posted by 4imprint Offline events play an important role for organizations in many industries—from technology to healthcare to entertainment. Nearly 76% of event organizers believe that offline gatherings will become increasingly important to the success of their organization in the coming years. Regardless of the industry, when companies gather at conferences, trade shows, and other events, they want to stand out. One way to attract attention is through the creative use of event giveaways. The first step is to identify promotional products that people not only want but are most likely to use. Research from the International Promotional Products Association shows that 49% of people keep promotional products for more than five years. The most common reason they do so is that the product is useful. With this in mind, we explored promotional products for events that recipients would keep returning to. Celebration Drinkware Treat event giveaways as souvenirs. Nearly 40% of people said they keep promotional items because…
Artificial Intelligence: Friend or Foe? – IAEE
By: Nicole Bowman, MBA, CEM-AP | Vice President of Marketing and Communications | IAEE Growing up, I heard about IBM Watson but never really understood what it was about. I watched Minority Report, I Robot, and other similar movies as a kid, and AI was always considered a doomsday technology that would take over the world and remove humans from the workforce. In the wrong hands, it would be very dangerous. Companies would use it to lay off employees. We are now at that point. Although AI has been around for decades, it is making waves in mainstream society. 2024 looks to be the year that AI is accepted into our lives, not to take over, but to enrich our lives. Enter the world of the modern marketer. I’m taking a stand right now. AI is my friend! Why? Because I’m a marketer. Because I have a small team that’s pulled in a million different directions every day. Because our…
IAEE Spotlights 2023 Chapter Merit Award Recipient Ray Baum
By Mary Tucker | Senior Communications and Content Manager | IAEE Ray Baum has served on the IAEE Dallas/Fort Worth Chapter Board of Directors since January 2019. His general attitude and willingness to move the industry forward is critical to the chapter’s success in hosting relevant, well-organized events and increasing sponsorship dollars. Ray's contributions include creating new programs and improving existing ones that directly engage new chapter members and provide learning opportunities; supporting the IAEE DFW Chapter's sponsorship program; and setting attendance records at several chapter events. In addition to serving on the IAEE DFW Board of Directors, he serves as the IAEE Southwest Chapter's Director of Marketing and Communications and a member of numerous IAEE education committees, including the Expo! Expo! Advisory Committee. Ray's commitment to his chapter's success earned him the IAEE Chapter Merit Award last year, which he received at Expo! IAEE's Annual Conference and Exhibition in Dallas, Texas, in December (click here to watch Ray's acceptance…
Top 10 cities by economic power in 2024
By Anthony Bernard-Sasges | Senior Economist, Cities and Regions | Oxford Economics Originally published by Oxford Economics We recently released our new Global Cities Index, which covers the world’s 1,000 largest cities and assesses their performance across five categories: economy, human capital, quality of life, environment, and governance. In Part 1 of our blog series, we covered the overall results of the Global Cities Index. Now, in Part 2, we’ll take a closer look at the best performing cities in the economic category. The important role of economics categories A city’s economy plays a critical role in its prosperity and attractiveness to residents, businesses, and investors. As a fundamental aspect of urban development, economic vitality is key to a city’s wealth creation, job creation, access to goods and services, and more. But while GDP growth is often the single metric most often looked at, the pace of a city’s economic expansion is not the only metric (and in many cases,…
Protect your business from deepfake threats
By Allen Blount | National Cyber & Technology Product Leader | Risk Strategy Originally Posted by Risk Strategy Deepfake technology blurs the line between reality and fiction. While deepfakes are sometimes used for entertainment purposes or as a novelty, they can be a dangerous tool for cybercriminals and can be used for scams, blackmail, and disinformation. Learn more about this threat so you can proactively prepare and protect your business. What are deepfakes? Deepfakes use artificial intelligence and machine learning algorithms to manipulate audio and video to convincingly replicate a person’s voice, image, expressions, and movements. This ability to forge another person’s likeness makes deepfakes a powerful tool for spreading false information, stealing data and money, and damaging reputations. Business Impact The threat posed by deepfakes goes far beyond personal privacy. They put companies at risk for financial fraud, reputational damage, and loss of public trust. For example, a finance officer was tricked into transferring $25 million to scammers who…
Dealing with Stress in Event Planning: Resetting Your Mindset
By Penny Zenker, aka The Focusologist Did you know this not-so-fun fact about event planning jobs? The 2023 World Scholarship Pool ranks event planning as the third most stressful job in the world, behind the military and home health aides and ahead of first responders, social workers and teachers. The pressure to ensure everything runs smoothly, the unpredictability of certain factors, and the constant need for creativity can overwhelm even the most experienced planners. Stress impairs your brain’s ability to think creatively and find solutions. Stress also triggers the fight-or-flight response, which limits your focus and keeps you focused on immediate survival rather than long-term problem solving. In event planning, these limitations can cause psychological blocks that can leave you feeling stuck and unable to move forward. So I’m here to tell you something that can help you relieve stress, regain control, and keep you focused on what’s really important: Reset. When you realize stress is taking over, you can…
The Power of Collaboration – IAEE
Editor’s Note: Originally published in the July 2024 issue of Trade Show Executive magazine. On behalf of the International Association of Exhibitions and Events® (IAEE), I would like to celebrate and congratulate Trade Show Executive (TSE) has been committed to faithfully serving professionals representing all facets of our industry for over 25 years. Over the years, IAEE has maintained a close relationship with TSE through various partnerships and reciprocal agreements. During this time, we have experienced extraordinary growth in our industry and supported each other in breaking new ground. Looking back at our decades of collaboration, I can't help but realize that this exemplifies the indelible benefits of collaboration between industry organizations. We are all committed to bringing people together, building connections and driving innovation. Collaboration plays a vital role in accelerating growth, increasing productivity and shaping the future of our industry. Bringing together diverse perspectives, expertise and resources enables the development of breakthrough ideas, solutions and experiences that push…
5 ways to use artificial intelligence to grow your business without any technical skills
By Noelle Russell | Leading AI Innovator and Practitioner | Founder and Chief AI Officer | AI Leadership Institute Originally published on CEIR.org In the fast-paced digital age, mastering artificial intelligence (AI) has become a cornerstone for businesses to maintain growth and leadership. However, for many leaders and entrepreneurs, the mere mention of AI brings to mind complex algorithms and difficult-to-understand coding languages, leading to tech stress. However, incorporating AI into your business strategy doesn’t have to be a daunting task. Here are five practical ways to leverage AI for business growth, tailored for those who want to explore the world of AI without getting bogged down in the technical details. 1. Start with “Why”: Define your business goals Start by clarifying what you hope to achieve with AI. Whether it’s enhancing customer experience, streamlining operations, or gaining new insights from data, a clear goal will guide your AI journey. Remember, AI is not just a tool, but a means…
Feel the love of IAEE! Part 3: You have someone
By Mary Tucker | Senior Communications and Content Manager | IAEE The real power of IAEE membership is its ability to connect the different communities of the exhibitions and events industry. Not only do IAEE members gain access to resources specific to their field, but they also join a large ecosystem where knowledge flows freely between communities. In part one of this series, we explored the professional development opportunities available through IAEE. Part two delved into how individual chapters serve as gateways between local connections and the extended national/international IAEE “family.” Here we will learn about the various communities IAEE serves and the channels that facilitate learning and collaboration among all groups. Consumer Activities IAEE's Consumer Events Community is a treasure trove of opportunities for business-to-consumer (B2C) show producers. Members can network with other B2C organizers, gain access to professional resources and guidance from IAEE's dedicated Consumer Events Committee, plus have the opportunity to participate in learning experiences specifically for…
CEM Spotlight Leah Racinskas Salinas, CEM
Leah Racinskas Salinas, CEM has over 20 years of experience in event planning and coordination, working with a wide variety of industries, formats, and audiences. She is currently the Show Operations Coordinator at Informa Connect, overseeing the logistics and execution of Fan Expo, a series of fan conventions celebrating pop culture, comics, gaming, and more, with up to 100,000 attendees. She is passionate about producing high-quality events that connect and educate people from all backgrounds and industries. In addition to being CEM qualified and Virtual Hybrid Live certified, Leah uses her contract negotiation, meeting planning and marketing skills to consistently exceed expectations. She is also a visual artist and beauty professional with a background in fashion, film, theatre and photography. Here, Leah shares how she has benefited from gaining the CEM qualification and how she enjoys learning new things and working with others who share her vision and passion. How has the CEM qualification helped you in your career? I…
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