Spotlight on Digital Innovation Award Finalists
Author: Mykyta Fastovets, CTO of ExpoPlatform and member of UFI Digital Innovation Working Group this year's UFI Digital Innovation Award Focus on technological advancements from innovators pushing industry boundaries. The projects proposed by the finalists demonstrate how the digital transformation of events is continuing to evolve, revolutionizing the way organizers view the exhibition world. Not only can you enhance the experience, but you can also improve marketing campaigns, develop new ways to understand your customers, create new products, and more. Here, we take a look at the four entries that came out on top in this year's awards. Easyfair’s five-year data project drives AI improvements Easyfair’s data aggregation platform is the foundation upon which AI-driven improvements and enhancements are built. It topped this year's awards for an initiative that significantly deepens its understanding of customer needs and opens up new avenues for monetization. The project was inspired by how organizers are in a unique position to collect information on what's…
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