Why Strategic Churn Is Good for Your Bottom Line
If you have a subscription business, a concept that may seem counterintuitive at first glance is strategy Churn. Losing hard-earned customers is something we all want to avoid at all costs. Yet for many savvy subscription leaders, strategic churn—the deliberate loss of unsuitable subscribers who are a drag on overall customer satisfaction, gross margins, and product development velocity—has become a critical strategy for improving profits and ensuring long-term survival as the market undergoes a major shift from growth at all costs to growth efficiently. See also: Fintech Revolution: Integration of AI and ERP Systems According to the latest data from Chargebee 2024 State of Subscription and Revenue Growth Reportshocking 73% of subscription businesses are increasing prices In 2024, this proportion has increased significantly from 62% in the previous year. What is more interesting is that these companies are willing to accept a 20% or higher customer churn rate in pursuit of higher profitability and sustainability. But if done well, this…
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
