255 – Artificial Intelligence is Changing the Rules of the Game – By Anca Trifan
Artificial intelligence continues to advance, and there are more tools available than ever before. So let’s hear from the top experts in the industry and find out what we can do to improve our campaigns! It’s a pleasure to discuss all things AI and events with Anca Trifan of Tree-Fan Events! We also discuss: How is AI changing the game in corporate events? How to use AI-driven insights and analytics? What has Anca heard or seen about conferences becoming more inclusive? What new trends have emerged? And much more! Learn more and connect with Anca Trifan! ** Want more leads, more sales, and more profits at your next trade show? Book your free 15-minute strategy call here: About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
254 – Trade Shows on a Budget – Get More Leads for Less –
Don’t let budget shortfalls or cutbacks hold you back from hosting your next trade show, expo, or event! Join Trade Show University host Jim Cermak and his guest Rich Rodrigues, Trade Show Bard and Account Manager for EDE, a full-service trade show and event management company. ** Watch the video of this interview! We discuss: – What to do when your budget is cut – Creative ideas to maximize the effectiveness of your activities – Maximize opportunities for more event crowds and participants – What are micro-campaigns and how they can help grow your brand – #TheImportanceofCommunity – And much more! Connect with Rich Rodrigues – ** Want more leads, more sales, and more profits at your next trade show? Let’s talk! Book your free 15-minute strategy call here: ** Join the Trade Show University weekly update newsletter: About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he…
Episode 000 – All About Trade Show University – THE podcast
Episode 000 – About Trade Show University Trade Show U is a podcast that helps you get better results from your virtual and live events, conferences, expos, webinars, and trade shows! About host Jim Cermak: · I am a marketing, training and business professional with over 30 years of industry experience and I love trade shows and events because they have amazing potential! · I have planned, exhibited, worked at, and participated in hundreds of trade shows during my career. They range from large multinational shows to local business expos. I have worked with multi-billion dollar companies and individual entrepreneurs. I will share my experience and the experience of experts to tell you what works These are not boring episodes! I’m a little over excited to dive in and help you build confidence and succeed in both virtual and live events!!! About Trade Show University and What to Expect · I’ll share 30 years of event, marketing, and training knowledge…
Episode 001 – Goal Setting for Trade Shows
Episode 001 – Goal Setting for Trade Shows If you don’t have a goal, you’ll never know if a show is a success. · Everything you do to prepare and plan for your trade show—including designing your booth, ordering giveaways, determining staffing, and everything else—is designed to help you achieve your goals. Consider Fitbit when setting goals for your next gig. The main reason most people wear a Fitbit is to track the number of steps they take. How important is it to know how many steps you’ve taken? Not really. It all depends on the situation. You have to have a baseline. · Here are the key benefits provided by Fitbit – Setting benchmarks, raising awareness and accountability. People want to get better and better. With Fitbit step challenges, they want to surpass others. · Treat your next gig like a Fitbit challenge. · First You Need a Trade Show Benchmark What did you do at trade shows last…
Episode 002 – Staffing Your Booth for Success
Episode 002 – Staffing Your Booth for Success One of the most important things you want to consider is who should be working at your booth. If you are a small business, you don't have much choice - only who you have - and that someone could be you! · You need the right people to give you the best chance of achieving your goals. here has 4 steps This will help your employees succeed! · Step 1 — Determine how many people you will need to effectively manage your booth. First, look at how big the booth is. If you have a small booth, 10 feet by 10 feet, you don't need too many people - maybe 2-3 people. Any more and you'll be bumping into each other. If you have a larger booth, make sure you have enough people, otherwise it will look empty. Next, find out how many people will be coming to the show. Make sure…
Episode 003 – Training booth staff to help you succeed
Episode 003 - Training your booth staff Training your booth staff starts with teaching them the basics and then showing them how to use those basics to help you achieve your goals and maximize your ROI. · If you train correctly, it can make a huge difference between an okay performance and an amazing one! · The basics are very important, and we will cover 12 of them in this lesson. · First – there are really only two questions. The first question is, have you trained your booth staff? If so, what did you train them on? You need to train them on how to actually run a trade show. If you are not training, then you need to start. Do not assume your employees know how to perform to achieve your goals. We will discuss what specifically to train. The first thing you need to do is create a strategy and a timeline. · For a successful show,…
Episode 004 – Booth Creation Process
Episode 004 – Creating a Booth Process If you’re not familiar with the term “booth flow,” it’s literally what it means—how to keep trade show goers flowing through your booth. This is probably the most important thing you can plan and schedule, and it will have the biggest impact on your results! Booth Flow is effective because it combines The most critical part This will determine your success or failure in the show. How to attract attendees What information to capture How to capture it What do you want people to take away when they leave your booth? Booth Flow is your game plan! It consists of only three key components: First – Attract attendees to your booth · Second – Capture your key information – What do you want to capture, and how? Does the business card have everything you need? Probably not. Then you need to identify all the information you need and want. · How are you…
Episode 005 – How to Stay Active at a Trade Show –
Episode 005 – How to Stay Active at a Trade Show – with Brittany Cermak, RDN Today on a very special episode, our guest is Registered Dietitian Brittany Cermak (frankly, my daughter)! Brittany is going to discuss what we need to do to stay energized during these long shows. Being on our feet for long periods of time and having to perform at a high level can leave us feeling tired and exhausted. This is important information for anyone working a trade show! Brittany is a registered dietitian and nutritionist in Cleveland, Ohio, who works full-time for a nonprofit health clinic group, is a professor at Case Western Reserve University, and owns her own private practice, Your Life Nutrition. What experience do you have with trade shows? I have attended many local to national food and nutrition trade shows and have been involved in setting up company booths. I also set up booths for Your Life Nutrition at different health…
Episode 005 – How to Stay Active at a Trade Show –
Episode 005 – How to Stay Active at a Trade Show – with Brittany Cermak, RDN Today on a very special episode, our guest is Registered Dietitian Brittany Cermak (frankly, my daughter)! Brittany is going to discuss what we need to do to stay energized during these long shows. Being on our feet for long periods of time and having to perform at a high level can leave us feeling tired and exhausted. This is important information for anyone working a trade show! Brittany is a registered dietitian and nutritionist in Cleveland, Ohio, who works full-time for a nonprofit health clinic group, is a professor at Case Western Reserve University, and owns her own private practice, Your Life Nutrition. What experience do you have with trade shows? I have attended many local to national food and nutrition trade shows and have been involved in setting up company booths. I also set up booths for Your Life Nutrition at different health…
Episode 006 – Which lead collection option should you choose?
Episode 006 – Clue Collection Options In this episode, we'll discuss different options for collecting leads for your next show while discussing their pros, cons, and my bottom line review. Plus, we'll discuss the difference between a lead and a qualified lead, and which leads you actually want. The important thing to remember when collecting leads is that it’s not just about the number of leads you collect, it’s about getting qualified leads Simply collecting business cards or scanning the badges of everyone who enters your booth will result in more follow-up work than is necessary Five main ways to get the information you need · #1 – Badge Scanner. Many shows have dedicated badge scanners. To decide if a badge scanner is right for you, consider the following: How busy is the show? If there are hundreds or even thousands of attendees, a badge scanner could be a quick and efficient method. What other attendee information does the show…
Episode 007 – What Your Employees Should Wear to a Trade Show
Episode 007 - What to wear in the booth In this episode, we discuss what you and your team should wear to a trade show. Yes – what you wear does have an impact on your brand and your results! Yes, it’s important to have a plan for what to wear to your trade show booth, but it doesn’t have to be complicated · What you wear is the first impression you make on attendees. They will make a lot of assumptions about you and your company based on your clothing and appearance. · Some clothes can attract people's attention, but some clothes actually have little impact. · Whether it is one person or a group of people working at the stall, the principles are basically the same When others look at you, are you memorable or forgettable? You want to be memorable! Maybe not just you, but your company. Of course, there are different levels of memorability. Wearing a…
Episode 008 – New Year’s Resolutions at Trade Shows
Episode 008 – New Year's Resolutions for Trade Shows New Year’s Trade Show Resolutions? Really? Yes!! Resolve to make 2020 the best year yet for your trade show business! · 2019 is behind us and I hope it has been a great year for you both personally and professionally. · Celebrate and reminisce about the highs, learn from and remember the lows, and keep moving forward. · I hope you will expect more from every trade show in 2020. Raise the bar! But focus is key. If you have too many things to accomplish, you probably won’t be able to do any one of them to your full potential. · The following only 4 resolutions for trade shows in 2020. o 1English Stone Determination - Take the performance seriouslyTreat the money you spend on the show as if it were your own money. Would you take it more seriously if you were paying the bill yourself? If you are a…
Episode 009 – Harnessing the power of improvisation and creativity –
Episode 009 – Harnessing the power of improv at trade shows (Part 1) – Interview with Roger Miller of Tues@7 Notes from an interview with Roger Miller (Part 1) Introducing Roger Miller - a right brain guy in a left brain world. Roger has a unique combination of background, working in the not very exciting health insurance industry, and being a special effects makeup artist! Roger has worked on many shows in both of his fields - insurance and special effects makeup. He draws inspiration from both to give you great advice and value and tell you how to do things differently at your booth to get better customer engagement and results. Tips for doing things differently in your trade show booth: Learn from highly creative experiential performances. More arts, drama and creative industry performances use elements such as energy, creativity, participation, live broadcasting and multimedia. Iconic characters are a way for companies to build brands and themes In insurance,…
Episode 010 – Harnessing the power of improvisation at trade shows
Episode 010 – Harnessing the power of improv at trade shows (Part 2) – Interview with Roger Miller of Tues@7 Notes from an interview with Roger Miller (Part 2) Introducing Roger Miller - a right brain guy in a left brain world. Roger has a unique combination of background, working in the not very exciting health insurance industry, and being a special effects makeup artist! Roger has worked on many shows in both of his fields - insurance and special effects makeup. He draws inspiration from both to give you great advice and value and tell you how to do things differently at your booth to get better customer engagement and results. Improvisation skills: Train your team to answer the 20 most common questions they are likely to hear at a trade show booth o Have your team brainstorm 20 key questions and things attendees might ask o Then come up with valid answers to each question and give them…
Episode 011 – 4 Key Things You Need to Research
Episode 011 – 4 Key Things to Research Before Your Next Show For many of you listening to this right now, you are entering a busy trade show season, or perhaps you are in the middle of a trade show season. The best part is, no matter when your next trade show is, you can use research as your secret weapon to give yourself an edge both at the show and outside of it. Obviously, if your next trade show is still a long way off, then you have more time to research, but even if you only have a week, you can still do the research to give your company an edge! If you are going to see a brand new exhibition that you have never seen before, research is crucial. But research also applies to shows you’ve done before, maybe even multiple times. Here are 4 key things to research before your next gig: First of all –…
Episode 012 – Answers to your burning questions! Listener Q&A
Episode 012 – Answering Your Burning Questions – Qualifying Leads, Getting the Most Out of Your People, and Follow-up I get a lot of great questions from Trade Show U listeners. So I picked three of the most popular top questions and answered them in this episode. I'll feature more listener questions in future episodes! Don't worry - when you send me a question, I answer it right away. You don't have to wait for the next Q&A! Question 1: How do I determine Qualified leads vs. undecided leads? This is the million dollar question! I only wish more companies asked this question! · It’s up to you to identify qualified leads and undecided leads. Unfortunately, it doesn’t say “qualified leads” on your name tag, nor will it tell you on your business card or when you scan your name tag. · Since every company has different qualifications, this means you have to ask questions! o Participants must be screened…
Episode 013 – Showcasing your experience at a trade show
Episode 013 – Bring your own experience to a trade show! Special Interview Robin Sacks and Angie Polman of GroundedInClarity.com It’s not just about experiencing your company – it’s about your experience. · Does your booth have more than just brochures and other stuff? · People buy from people – they need to experience who you are. Robin's favorite quote from Maya Angelou is - "People will forget what you said. People will forget what you did. But people will never forget how you made them feel." exercise – You and your team are here, but none of your stuff has arrived. You are the only one at your booth. What do you do? If the box with your belongings doesn’t show up, can you do what you need to do? The key is to confidently say to yourself, "I know what I am talking about. I know what I need to know about the company. I'm going to take…
Episode 014 – Are you preparing for the Super Bowl or preparing for the catch?
Episode 14 – Preparing for the Super Bowl or the Improv? The Super Bowl is this Sunday, which got me thinking about trade shows. Shocking, right? I have a question for you - do you prepare for your next trade show like you're preparing for the Super Bowl, or like you're preparing for a neighborhood jam session? There's a difference! It’s called “The Big Game” for a reason. It’s the most important game of the year! Win and go home. Try hard and die. Here are some things I think of when comparing your next show to “The Big Game”: — How do you prepare? Do you prepare like a world-class athlete, spending hours a day in the gym or on the practice field? Or do you prepare like a championship coach, spending hours watching game film, reading scouting reports, and having late-night meetings with the coaching staff. Or do you treat your next game like a neighborhood game—maybe playing…
Episode 015 – 7 Pitfalls to Avoid That Could Ruin Your Investment Returns
Episode 015 - 7 Traps to Avoid That Can Destroy Your Results and ROI ********* Proudly introducing our new sponsors – Audiobooks! This episode is brought to you by Audible! Audible offers free audiobooks to Trade Show U listeners With a 30-day trial membership! Just go to audibletrial.com/TradeShowU ********* Here are the top 7 pitfalls to avoid at a trade show. These aren't mistakes -- pitfalls are things and situations you can get yourself into if you're not careful. These things may not even seem like a problem at the time. Pitfalls to avoid at trade shows: Trap #1 – Don’t compare your booth to other booths. — It’s easy to look at other booths and think they’re doing better than you. This can put you in a bad mood from the start and hurt your chances of success. — But at that point, you couldn’t do anything about the presentation, the lighting, the literature, the giveaways — nothing. —…
Episode 016 – Unleashing the Power of Happiness – with Christina
Episode 016 – Unleashing the Power of Happiness – Interview with professional happiness coach Christina Unrein Christina's goal is to empower people to find their happiness and achieve it faster! Q: Who is your ideal client? A: Weirdos, eccentrics, wannabes, workaholics, people pleasers. I also like to work with people who are brave and who love to be themselves - no matter what that looks like. Happiness is an ongoing choice, we must stick with it! Q – What experiences have you had at trade shows? A: I have been in almost every situation at a trade show. As an exhibitor behind the booth, in front of the booth, walking around the show, etc. Q: Do you think happiness is missing at trade shows? A: I think for a party to happen, it has to be intentional. It can't be forced. You shouldn't say, "We're just going to play music or have an ice cream social." It has to be…
Episode 017 – 9 tips for producing your own show SOLO
Episode 017: 9 Tips to Do a Show Solo – Succeed on Your Own! Whether you have an upcoming show going on alone or you’ve run a few shows on your own in the past, it can be frustrating. Going it alone won’t be efficient, won’t maximize your ROI, and won’t get you the best results. The biggest problem is that you can only have an in-depth discussion with one person at a time. Let me give you an important tip – don’t work alone! If possible, convince a colleague, trusted co-worker, family member or friend to lend a hand for a few hours or days. It will definitely be worth it! So, I’ve put together 9 tips to help you improve your results and give you the confidence you need. (1) Use other methods to help capture information and improve efficiency. Do what you can to keep multiple people at your booth, even if you only speak to one…
Episode 018 – Use freebies and promotions for powerful results!
Episode 018: Use Giveaways and Promotions for Powerful Results! with Anthony Gaudio At every trade show, we see promotional items at every booth! But which ones work, and which ones are a waste of money? Promotional industry expert Anthony Gaudio of Quality Logo Products joins me today to discuss everything you ever wanted to know about giveaways! Q1——What experience do you have with trade shows? At trade shows, I am more of a behind-the-scenes person. Most of my experience is with customers. Connecting with customers before and after shows helps me understand which products work for them and which products are less popular. I use this information to help other similar businesses/individuals target products for their respective markets. I don't just work with one auto body shop, I work with 30. If 24 out of 30 shops are happy with XYZ pen, then I will recommend it to the next auto body shop that's looking for a pen because actions…
Episode 019 – How to use marketing automation to achieve maximum ROI!
Episode 019: How to Maximize ROI with Marketing Automation! with Ryan Mansfield Check this out!!! Exclusive for Trade Show University listeners!!! ** Get Free Audiobooks (worth $20++) plus a 30-day free trial of Audible! ** Access www.audibletrial.com/tradeshowu ** Sending an email to follow up with the contacts you made at the last trade show might be a good idea, but you don’t want to send the same email to everyone. You also don’t want to manually send personalized emails to hundreds of people. Marketing automation can be the solution you need, meeting all your needs while making you more effective and efficient. Today's guest is Ryan Mansfield of Revolt Automation, who will give us some practical tips and tricks on how to increase your return on investment (ROI) at your next trade show, while saving tons of time! Most importantly, you'll get better results. Ryan also walks us through several affordable or even free tech tools to help you out!…
Episode 020 – Marketing Automation for Non-Technical People – Breakthrough
Episode 020 – Marketing Automation Bonus – Detailed Explanation In the last episode, Ryan Mansfield of Revolt Automation talked a lot about the value of marketing automation and gave you some great tools, 3 out of 4 of which are free! He also talked about how these tools can help you be more efficient and effective when sending follow-up emails. For those of you who are less tech savvy, I want to offer my thoughts and help break this down further. I want to give you some additional ideas on how to make marketing automation work for you. First, you need Email service required It can batch outgoing emails. What I mean by that is the ability to send emails to a group of people at once, rather than one at a time. Now I know a lot of my listeners are small businesses looking for ways to save money. I totally get it! So if you currently use your…
Episode 21 – 11 free giveaway tips to help you save money and get results
Episode 21 – 11 More Giveaway Tips and Tricks to Help You Save Money and Attract Customers! We recently interviewed promoter Anthony Gaudio – Episode 18. The value and expertise in this episode is so rich! Some of the audience asked me some questions about some of the things we didn’t cover in that interview, plus I wanted to share some of my experiences and go a little deeper into how to use giveaways at trade shows. That’s why we have a Part 2 on the topic of giveaways and promotional items! It fills in a lot of gaps and answers a few more questions from our interview. I’m not going to tell you exactly what to give away. What I’m going to do is help you avoid some common mistakes so that your show is a success and your giveaway does what you bought it for! and not just become something to be thrown away or given to attendees’…
Episode 21 – 11 free giveaway tips to help you save money and get results
Episode 21 – 11 More Giveaway Tips and Tricks to Help You Save Money and Attract Customers! We recently interviewed promoter Anthony Gaudio – Episode 18. The value and expertise in this episode is so rich! Some of the audience asked me some questions about some of the things we didn’t cover in that interview, plus I wanted to share some of my experiences and go a little deeper into how to use giveaways at trade shows. That’s why we have a Part 2 on the topic of giveaways and promotional items! It fills in a lot of gaps and answers a few more questions from our interview. I’m not going to tell you exactly what to give away. What I’m going to do is help you avoid some common mistakes so that your show is a success and your giveaway does what you bought it for! and not just become something to be thrown away or given to attendees’…
Episode 022 – Coronavirus COVID-19, Trade Shows and You
Episode 022 - Coronavirus (COVID-19) and Trade Shows and YouWith the trade show industry hit hard by the coronavirus, I discuss how this affects your business and your options.Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we offer a growing collection of training videos to help businesses gain more leads, more sales, and more profits through the power of trade shows! Many of the videos are exclusive to YouTube and won't be found on the podcast. Visit, subscribe, and watch to your heart's content!
Episode 023 – LinkedIn Mastering Performances and Events – Heather
Episode 023: LinkedIn Masters for Business and Trade Shows! Explained by Heather Taylor ——————————————- Special promotion offer!! LinkedIn profile optimization and overhaul Mention Trade Show University and Get $20 off!! ——————————————- Heather is the owner and social media chick of GlitterGirl Media. She works with business professionals and entrepreneurs to help them stand out in the massive social media crowd, understand the importance of keywords and creative content when posting content, and use LinkedIn as an unparalleled lead generation and sales tool. Q: What is your experience with trade shows? I help business people use LinkedIn to track their trade show contacts, create a proven, repeatable process for generating leads, and converting contacts into real-life, live customers. It is important to use LinkedIn to stay connected with prospects, clients and contacts. LinkedIn will help you get the most out of trade shows and events. Few people use LinkedIn the way it should be! It’s more than just a place to…
Episode 024 — Is this the end of trade shows?
Is this the end of trade shows?Will trade shows and events ever be the same?www.TradeShowU.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we offer a growing collection of training videos to help businesses gain more leads, more sales, and more profits through the power of trade shows! Many of the videos are exclusive to YouTube and won't be found on the podcast. Visit, subscribe, and watch to your heart's content!
Episode 025 – Create real magic in your trade show booth –
Episode 025 – Create Real Magic in Your Booth – With Magician Scott Tokar! Scott Tokar is an award-winning magician who specializes in performing "corporate magic" at trade shows and sales meetings. He is the founder of the trade show magic group "Corporate-Fx". Since 1992, Scott has helped dozens of companies, large and small, consistently double their measurable exhibit metrics at trade shows around the world. Scott’s unique presentation style focuses on gathering crowds at booths, explaining the exhibitor’s sales message in a smart and memorable way, and then providing actionable steps to collect leads for follow-up after the show. It can be said that Scott’s real secret is to make the show the most memorable on the trade show floor. How to contact Scott: Website: www.CorporateFx.com Telephone: 1.800.Magic.13 Instagram @ScottTokar
Special – Prayer for the Trade Show Industry
Pray for the Trade Show Industry During this extremely difficult time of the coronavirus pandemic, all trade shows, events, conferences and expos have been cancelled or postponed, and many people have lost their jobs. They need our prayers. So we are praying. Please listen and pray together.
Episode 026 – Tips and tricks to make your booth selection stand out
Episode 026 – Tips and tricks to make your booth stand out Exhibition booth layout and selection is like real estate—it’s all about Location, Location, LocationBut isn’t there something more exciting than this? Absolutely! Here are some valuable tips for choosing and placing any size booth - whether you have a small 10 x 10 booth or tabletop booth, or a large freestanding booth. — As close to the main entrance as possible – or any entrance if there are multiple. This will increase your chances of attracting a large number of attendees — Know your options and be flexible. Let’s say you planned on a larger booth, but the only space left is at the back of the show. However, by choosing a smaller booth, you can get a better location. Is this an option for you? Maybe it’s worth it. — Other good options are to be near areas with a lot of foot traffic — food vendors…
Ep 027 – Give a Great Speech – From
Episode 027 – Great Speech – Bridgett McGowen’s Secrets to Great Speech Bridget is an award-winning, international professional speaker; a 2019-2020 Forbes Coaches Council official member; owner of BMcTALKS Press, an independent publishing company; and founder and owner of BMcTALKS Academy, where she helps professionals become the most engaging, dynamic, incredible communicators ever! ** special promotion!!** get 20% leave your sign A copy of any of Bridget's books: · Appear and show: 52 communication habits that will make you unforgettable · Real Talk: What other experts won’t tell you about making a great presentation · Rise and Hiss: Everyday communication and presentation strategies for sales, business, and higher education professionalss · Have a microphone: How 50+ of the World's Top Professional Speakers Launched Their Careers (and You Can, Too!)） access www.bmctalks.com/store and enter the coupon code strength Enjoy 20% off at checkout. Bridgett's top tips for Trade Show U listeners: — In your presentation, give everyone a reason to listen…
Episode 028 – Virtual Trade Show Options – Lockdown Period
Episode 028 – Virtual Trade Show Options – Lockdown Episode The world of trade shows and events has changed dramatically. We are in lockdown and trade shows have all been postponed for several months. You need to make up for lost opportunities due to not being able to attend one or more shows, what are your options? ————————————– If you are a small business, or you are looking for someone to share ideas or brainstorm with, contact me We can get together on a Zoom call. My years of experience can help you explore new and innovative ideas! Email me at jim@tradeshowu.biz Make a consultation or schedule a meeting! ————————————– First, you have to commit to not letting this hold you back! Yes, the opportunity to meet your clients and prospects at a trade show is temporarily taken away, but that means you need to get creative and come up with new ways to meet those clients and prospects! So…
Episode 029 – Tips for Networking Like a Pro – Interview
Episode 029 - Tips for Networking Like a Pro Interview with Kelsey Loushin, Owner of Eldercare Professionals of Ohio Contact Kelsey: Call Kelsey at 440-212-4987 e-mail kelsey@eldercareofohio.com You can contact her through her website, www.eldercareofohio.com. Facebook group and kelseyloushin on Twitter
Episode 029 – Tips for Networking Like a Pro – Interview
Episode 029 - Tips for Networking Like a Pro Interview with Kelsey Loushin, Owner of Eldercare Professionals of Ohio Contact Kelsey: Call Kelsey at 440-212-4987 e-mail kelsey@eldercareofohio.com You can contact her through her website, www.eldercareofohio.com. Facebook group and kelseyloushin on Twitter
Episode 030 – Sponsorship Done Right! What to Do and What to Avoid
Episode 030 – Sponsorship – What to do and what to avoid *** Sign up for the Trade Show U Weekly Newsletter to get special weekly pro tips that will make a difference in your business, be able to hear episodes before everyone else, and get notified about new tools, giveaways, and challenges! Go to www.TradeShowU.biz, scroll down the home page and enter your name and email! It's that easy!!*** Let’s dive into today’s topic: sponsorship done right! Before I start talking about the various types of sponsorship, you need to understand Why You want to invest in sponsoring an exhibition. How will your company benefit? What is your goal? Sponsorship opportunities range from cheap to expensive, but most sponsorships are usually quite expensive, relatively speaking. In fact, you may spend more on sponsorship than you do on your booth! So before choosing a sponsorship type, you need to figure out why. There are three main reasons why you should…
Episode 031 – Mastering Emotion and Facial Coding at Trade Shows
Episode 031 - Master and understand emotions and facial coding for trade show success! Interview with Dr. Dan Hill, owner of Sensory Logic, author of 8 different books, and mood expert who has appeared on Fox News, NPR, USA Today, and dozens of other media outlets. How to contact Dan Hill: https://www.sensorylogic.com (website) https://emotionswizard.com (Faces of the Week blog series) dhill@sensorylogic.com (Internal training) Tel: 651 434 9285 LinkedIn https://www.sensorylogic.com (website) https://emotionswizard.com (Blog Series) dhill@sensorylogic.com (Internal training) 651 434 9285 LinkedIn
Episode 032 – Trade Show Scams and How to Avoid Them
Trade show exhibitors are targeted by scammers every day! If you are an exhibitor, know that you are a top target for scammers! In this episode, I discuss some common trade show scams and how to avoid them. Hotel Room Reservations Email List Sales Philanthropy
Episode 033 – 8 tips to improve exhibition efficiency and effectiveness
Episode 033 – 8 Secrets to Improving Efficiency and Effectiveness Do you want to get more leads, make more sales, do more presentations? Then be more efficient!! 1. Bring a handbag with your restoration items 2. Take photos of all performance files and save them on your phone, as well as the contact information of the performance contact person 3. Consider hiring a brand ambassador 4. Memorize the script From the opening question to a brief description of your company or product, you should know what to say and say it the same way every time. This will help you be efficient and not ramble on. Give short, quick answers to common questions. This takes planning and practice! It's much easier to give long, rambling answers. It takes time to create short, concise answers and statements. But it's worth it! 5. Ask someone for their name, then use it 6. Get to know your attendees first 7. Avoid small talk…
Ep 048 – Top Tips for Using Video in Marketing & Virtual
FOR THE SPECIAL VIDEO TIPS OFFER – Visit: ——————————————- NOTE: The transcription below is from an automated transcription service. I apologize in advance for any errors. On the podcast today are Kathie Zipp and Bill Baraona, owner of Flex Media. Kathie is a writer and producer with Flex Media with a decade of trade, publishing and marketing experience under her belt. With her journalism background. She combines technical writing and creativity to craft words that help companies tell stories and market messages. And Bill Baraona has over a decade of professional video production experience. And he along with his wife, Jackie founded flex media, but he’s not watching YouTube tutorials and listening to marketing podcast which constantly allows him to be trying new things like combining different production styles with emerging technologies to deliver clients type of live video event he loves spending time with his family. Tell us a little bit first about flex media and all the things that you…
Ep 071 – 6 Shocking & Powerful Lessons from Major Virtual
Ep 071 – 6 Shocking & Powerful Lessons from Expo! Expo! (00:00:00) So I attended a very, very large virtual event this past week. And I have to share with you six shocking and powerful lessons that I learned from attending this event. It was fantastic. It was eye opening, and you’re going to love it. So stay tuned. Let’s talk about Expo! Expo! It was just a phenomenal virtual event. It was supposed to be held live down in Louisville, Kentucky. And, it was, they were pushing and pushing and doing everything they could to have a live event. And just at the, really the last minute it was within about four weeks or so that they finally shifted and said, you know, we can’t do it. (00:03:27) there’s too much going on. Too much risk, eh, going on in the country to have people coming in for a live event at this point. So they switched over to…
Ep 073 – The ANTI-New Year’s Resolution Episode
Join the ANTI-Resolution Challenge at tradeshowu.biz/challenge This is the ANTI-New Year’s Resolution Episode. Yes – ANTI-Resolutions. Don’t do it for 2021. And if you already have them, just put them aside. This episode will give you the key to making 2021 your Best Year EVER! Why no new year’s resolutions? Here’s the facts. Here’s the facts, goals and resolutions. We set every year. We just don’t meet them. We just don’t meet them. Is there anyone out there who’s nodding their heads right now? Who’s gets to the end of the year and then looks back and goes. I, I can’t even remember what the new year’s resolutions I set last new year’s. There was a study done in 2018 by the University of Scranton. It said only 8% of people see their resolutions through to the end of the year. So that means 92% of the people give up at some point. And here’s, here’s another key point by the…
Ep 034 – The Potential of Account-Based Marketing
Episode 034 – The Potential of Account-Based Marketing for Better Trade Show Results! Carman Pirie is the co-founder of Kula Partners, an agency that helps leading B2B manufacturers create digital experiences that transform the way they engage buyers, serve customers, and outperform competitors online. He is also the co-host of The Kula Ring podcast for manufacturing marketers. With three decades of marketing and communications experience and a dislike for the mundane, Carman shares his unique perspective on B2B marketing and sales. Carman’s top tips: Before you start, know who you want to sell to – A trade show begins before the opening and ends after the closing – Don’t overlook digital lead generation and tightly coupled sales enablement and marketing automation – Adopting an account-based approach to trade show participation can reduce reliance on trade shows Carman summarized two key points for the audience: – Get good at attending trade shows so you don’t need them – Account-based marketing =…
Episode 035 – Answers to your questions! This is Listener Q&A #2!
Episode 035 – Answering Listener Question #2! This episode is presented by… My new podcast – Bizfire Business Focus! It's a unique marketing tool for great small businesses! Visit IWantTheSpotlight.com to see all you get and check out sample podcast episodes. Enter TRADESHOW in the promo code box to get 25% off!! —————————————————- Problem 1 – I’ve only been to the show once and didn’t get many real leads. I don’t think I want to try again. o Do you have any specific goals, and methods for achieving them? If not, this is where you need to start. You must have a plan, and you get what you measure! o Are you seeing the right show? Many times, we choose the wrong show and the wrong audience, and as a result, we waste precious time and money. If you've put on the right show, and set your goals, it's time to take stock of yourself and your staff. Are you…
Episode 036 – Coming out of COVID-19 – Tips and reasons for going online
Episode 036 – Coming out of COVID – Virtual event tips and why it’s important to resume in-person shows ** This episode is sponsored by Audible! ** Get the free audiobook and 30-day free trial by visiting www.audibletrial.com/tradeshowu —————————————— Let’s talk about what’s happening in the events industry right now. The events industry is taking a hit! If you think about it, there are a lot of businesses involved. A large national trade show can bring business opportunities to meeting spaces, catering, restaurants, transportation, hotels, airlines, parking, and more. If we want the economy to truly rebound, then we must get back to in-person trade shows, events, conferences, and expos! I've heard some companies say they really don't want to go to trade shows because they don't get results and they save a ton of money by not going to the show. If you're not getting results, it's usually not the trade show's fault. It means you're not planning or…
Ep 037 – Curious Culture: Your Secret Weapon –
Episode 037 – The Power of a Curious Culture – Your Secret Weapon Katherine Miracle MBA, award-winning keynote speaker and marketer, is the founder and CEO of Miracle Resources. Katherine and her team have created campaigns for over 100 brands that increase revenue and strengthen teams. Katherine is the author of 4 books that her 54 trainers use in the “Brand + Team = Revenue” national training program, including her latest book, Curious Culturewhich we’ll dive into in this episode. Get your copy of Curious Culture here: How to contact Katherine Miracle: Email: km@miracleresources.com website: Miracle Resources:
Episode 038 – 10 Must-Haves for a Successful Virtual Trade Show
Here are the top 10 must-dos for hosting a successful and engaging virtual trade show! ! 1. Know your audience — What are they looking for? What can you offer? ——What are they going through? Especially now! — Set the right time – Is the audience business or consumer? Local, regional or global? 2- Develop a strategy — First, think about how you typically run a trade show. Or what your best trade show has brought to the table. Make sure you try to incorporate as many of those aspects as possible into your virtual trade show. — Is it a one-time live broadcast or can it be replayed? — What do you hope people take away? — What do you want people to do? Call for action! 3- Set goals — What equals success? — Don’t just do something and say “Yeah! We held a virtual trade show!” There has to be something measurable. — If you invest your…
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