Branding and PoS: Four Things to Know When Expanding Globally
When a brand reaches a certain scale domestically, it often sets its sights on the global market. However, launching a point-of-sale (PoS) campaign in a new region can get complicated. First, you need to understand how each region operates, available materials, local regulations, and supply chain and payment logistics. When you enter dozens or hundreds of markets, the challenge of ensuring continuity across campaigns and optimizing performance is even greater. Also Read: Exploring Global Markets: Countries and Industries Offering Opportunities for Overseas Business Where can you find the resources you need to build your in-store display? How will you get each of them where they need to go and determine their actual location? What tax and payment processes should you expect? The following advice is for emerging brands looking to expand into new areas and how to prepare for PoS success. You need a strong chain Brands need to maintain consistency as they expand their PoS globally. The look and…
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