Ways to cut the cost of presentation…without sacrificing results –
Ways to cut the cost of presentation…without sacrificing results March 27, 2025 These days, it seems everyone is talking about the rise in budget and exhibition costs. Yes…I realize there are some elements that are out of control. However, in some areas, you may be able to save money and still have a significant impact on the showroom. Recently, I asked this question to my LinkedIn associates who shared so many great tips that I just need to compile them for you in this episode! Related links: Thanks to the professionals who share the tips below! (Trade card is coming soon) About the Author Marlys Arnold Marlys Arnold has experience as both an exhibitor and an exhibition organizer and has a unique view on trade exhibition displays. As an exhibition marketing strategist, she trains in national consulting and training on how to create experiential exhibitions that generate a higher number of qualified prospects. She hosted seminars for events ranging from…
Reimagine Lead Capture – Insights from Trade Shows
Why is lead the afterthought of so many exhibitors? Instead, this is the point of displaying first, or at least it should be! There is both art and science that can effectively collect and manage potential customers. But the good news is that today’s technology can make the whole process less painful…once exhibitors accept both strategies and systems. Michelle Harman joined us in this episode to provide expert perspectives: How the lead capture process has developed in recent years Where it still needs improvement What key concepts exhibitors need to be transferred What might be the dream leading management process look like How to simplify follow-up Related links: About Michelle Harman Michelle Harman Michelle Harman has been in the trade show industry for more than 20 years and wears many hats – including as an exhibitor, making trade show and selling event technology. She is now Senior Director of Global Sales at Captello, where she helps exhibitors improve their potential…
Facing the challenges of exhibitors-trade exhibition insights
It's difficult there. Exhibitors are expected to do more at a less speed. They recognize the value of face -to -face events, although it may be difficult to prove the value within its organization. Recently, the advocates of the non -profit trade association exhibitors cooperated with Evolio Marketing to investigate exhibitions and event marketers in order to understand their views on key challenges and how these challenges affect their overall activity plans. In this episode, we invited Jessica Sibila to return The insights of the trade exhibition Share detailed information about the study, including: The factors that promote the challenge of exhibitors today Choosing exhibitors is making solutions Observe the exhibitors' views on exhibition organizers The tools that organizers can provide to help exhibitors Related links: About Jessica Sibila (Jessica Sibila) Jessica Sibila Jessica Sibila is an experienced marketer and social impact expert. He integrates the unique experience of event marketing, community participation, charity and corporate brands. She has more…
Trends watching in 2025-trade exhibition insights
January 24, 2025 You can fall in love with "or hate" em ... but there is no doubt that we are affected by the trend in some way. Therefore, in order to help you solve the trend of the horizon, I strongly recommend that you download a copy Future 100: 2025 The report was created by the team of VML Intelligence. It covers various contents such as technology to travel and retail. There are many things to be explored in this nearly 300 -page report, but there are some attractiveness to event marketers: 13: curator economy 24: Inspired good behavior 31: Brand fanatic 35: Sensory storytelling stories 68: Including sensory shopping As for a specific trade exhibition trend, January is full of opportunities to discover new ideas. The CES and the "Large Retail Performance" of the National Retail Federation have seen the content we see (or merger) in the performance (or merger) in the performance of this year later this…
See what attendees have to say – Trade Show Insights
Weekly Insights: See what attendees have to say October 13, 2023 How do you feel when attendees and potential customers enter your booth? Do they feel welcome and special, or more like just a number or badge scan? Maybe it’s time to look at the experience from their perspective… (Note: While this tongue-in-cheek video is aimed at software companies, it has lessons for exhibitors in all industries. ) Need help understanding an attendee's perspective? Check out these posts/podcast episodes: About the author Maris Arnold Marlys Arnold brings a unique perspective to trade show presentations with experience as an exhibitor and exhibition organizer. As an exhibition marketing strategist, she travels the country providing consulting and training on how to create experiential exhibits that generate high volumes of qualified leads. She has facilitated workshops at a variety of events, from local consumer expos to some of the largest trade shows in the United States. Trade Show Insights Blog/Podcast and is the author…
Discover tools for meeting exhibition challenges – trade
Ever faced an exhibition challenge (like unreasonable costs) and didn't know where to turn? That's where Exhibitor Advocate comes in! In this episode, Jessica Sibila shares what an exhibitor advocate is and how to access resources to help exhibitors: Addressing rising costs and potential solutions Work with show management to establish an Exhibitor Advisory Committee Know where to look for unexpected or hidden fees Calculate exhibition return on investment (ROI) using established metrics Related links: About Jessica Sibylla Jessica Sybil Jessica is an experienced marketer and social impact professional with a unique series of Experience ranges from event marketing, community involvementphilanthropy and corporate brand. Jessica Over 15 years of leadership experience strategic development Social impact programs and corporate campaign strategies for leading brands in nature and nature organic industry. Jessica is a CTSM (Certified Trade Show Marketer)chemical mechanical polishing (certification meeting planner), and hold Corporate Social Responsibility Certification from Boston College and University of Colorado. She recently led corporate events…
Take a long-term view of potential customers – trade shows
Weekly Insight: Take a long-term view of prospects November 10, 2023 A common misconception among exhibitors is that trade show owners must become customers within 30 days (or some other random timeline) for their exhibit investment to be worthwhile. That's unrealistic! Depending on the cost of your product, your audience's decision-making timeline... or a myriad of other factors, conversion from prospect to customer can take anywhere from 6-18 months. So don't lose them in the process! The key is to develop a strategy for nurturing leads throughout the process. Don’t think of them as “prospects,” think of them as “future friends and clients” and let that guide your follow-up system. Wondering where to start? Check out these podcasts/posts: Looking for ways to maximize your exhibition results? Get this book, thousands of exhibitors have used it to improve everything from show presentations to booth staffing to post-show follow-up and more! About the author Maris Arnold Marlys Arnold brings a unique perspective…
Let your goals be your guide – Trade Show Insights
When I ask exhibitors about their goals for a specific show, the most common answers are brand awareness/awareness or lead generation. While these are all legitimate reasons to exhibit, they are what I call “vague goals.” That's because there's nothing definite or measurable about them. So, if you have no way to measure your results, especially if someone in your company (sales manager, VP of marketing, or whoever) has to be convinced that a trade show is worth the investment, how do you prove that you're successful? But that’s a topic for another episode or blog post. Today, I want to help you use your goals as a north star to guide all of your trade show decisions: what your show should look like (what it should or shouldn’t include), how to promote it, what to give away, and even how to develop a follow-up strategy. For example… If your goal is to build brand awareness, you’ll want to create…
Top 10 Posts and Episodes of 2023 – Trade Show Insights
Top 10 Posts and Episodes of 2023 December 20, 2023 With another year almost behind us, it’s time to take a look back at our most popular posts and podcast episodes of the year. Be sure to check out anything you might have missed - many of them are interviews with guest experts. Top 10 Blog Posts Trade Show Shipping Demystified: Expert Advice (Podcast Hosted by Chuck Michel and Candy Adams) Weekly Insights: New insights into material handling and labor costs Effective lead management from collection to onboarding (Podcast interview with Janae Peel) Creating sensory-friendly events (Podcast interview with Clare Forestier) The Pros and Cons of Artificial Intelligence: What It Means for Events (Podcast Interview with Michel Bruno) TSNN launches exhibitor news network Creative Theme and Design of EXHIBITORLive 2023 (Video) Implementing a Trade Show Strategy: Canon Medical (Podcast Interview with Debbie Camp) 5 Ways Exhibitors Sabotage Their Success (Podcast Episode) Smart Attractions and Giveaways at EXHIBITORLive 2023 (Video) Popular…
Your booth staff matters! – Trade Show Insights
Weekly Insight: Your Booth Staff Matters! January 5, 2024 Exhibitors often focus on how their booth will look and what creative attractions or giveaways they can offer, but forget to educate their booth staff on how to interact with attendees. You can’t skimp on educating your exhibitors! I was recently interviewed on this topic on the Event Marketing Redefined podcast. When you take the time to coach your booth staff before a show (just like athletes training before a big game), you'll see a huge improvement in the quality and quantity of leads you collect at the show. Click here to listen to the episode. If you want to learn more about what exhibitor education is (and isn’t) and why it’s important, check out my free Exhibitor Education Manifesto . Looking for ways to maximize your exhibition results? Get this book, thousands of exhibitors have used it to improve everything from show presentations to booth staffing to post-show follow-up and…
Why every show needs an exhibitor advisory committee
One of the best ways for show organizers and exhibitors to work together to improve a trade show is with an Exhibitor Advisory Committee. So if you've ever wanted to get started, but didn't know where to start... we've got the tools for you! Exhibitor Advocates have created an e-book containing best practices and tips for setting up an EAC. You can download your free copy here: And be sure to listen to my podcast interview with Exhibitor Advocate Jessica Sibila to learn more about what the EAC is and why it benefits both exhibitors
Reimagining Trade Show Sponsorship – Trade Show Insights
What is the first thing that comes to your mind when you hear the word “sponsorship”? The welcome reception...or the tote bags...or the countless banners hanging around the convention center? Of course, that's what most shows do. But you don’t want to be like most shows, right? It’s time to revamp your sponsorship menu with some standout options that benefit all participants (attendees and exhibitors) and increase the show’s bottom line. In this episode, MK Granados, brand activation and sponsorship strategist at Gen City Labs, explains how to: Uncover unique opportunities hidden in plain sight Leverage sponsorship to solve problems for attendees Show exhibitors that you care about their needs too Make your arrival experience unforgettable Related links: About MK Granados MK Granados MK Granados is the head of marketing at Gen City Labs, a creative technology studio that works with brands to create interactive experiences at events, pop-ups, briefing centers and more. Previously, MK was responsible for Gartner's brand…
What are you ignoring? – Trade Show Insights
Certain topics are getting a lot of attention today: staffing challenges, budgeting, sustainability, artificial intelligence. But often that’s all they are – buzzwords. So in this episode of Trade Show Insights, I invite one of my trade show friends to join me for a conversation that goes beyond the surface of these topics and what else is involved should be On everyone's radar. You see, over the years, Rich Vallaster and I have scheduled frequent touch base calls to analyze what is happening in the trade show industry, what is working, and what needs to change. Now is your chance to listen to our discussion: How staff shortages at all levels affect exhibitors What trade show managers can do to make life easier for new exhibitors Why trade shows need to reward exhibitor and visitor loyalty How there is a huge disconnect around the topic of sustainability When and how to use artificial intelligence tools Related links: About Rich Valast…
Don’t quit too quickly! – Trade Show Insights
I see this all the time...exhibitors checking out early on the last day of the show. Sometimes an empty stall will be left in person. (Not the impression you want to leave!) But more often, employees are physically present but mentally checked. I saw this again at a recent show. Of course, there was less traffic on the last day, but there were still plenty of engaged attendees exploring the aisles—even in the back of the hall—in the final afternoon! Even more impressive, a couple of small exhibitors in the far corner had a crowd huddled around their booths. Meanwhile, some neighbors' stalls are also empty. Obviously, there's traffic there. People are looking for their way to that aisle. So what's the difference? At each busy booth, staff stood and interacted with the audience. In the empty booths, staff were more interested in their cell phones or sitting around talking to each other. They no longer follow attendees. While this…
Is your marketing strategy internal or external? – Trade
Weekly Insight: Is your marketing strategy internal or external? March 22, 2024 Many marketing professionals and entrepreneurs get excited when they come up with clever marketing campaigns. The problem is, the message is often at odds with the target audience. (Trust me - I see it in showrooms all the time!) So instead of crafting a marketing message to please your CEO, manager, owner (or yourself)… focus on how your product or service makes your customer’s life or business better. Let them understand why your company is the best to help them overcome their challenges and move toward the light. I guarantee you will be richly rewarded! About the author Maris Arnold Marlys Arnold brings a unique perspective to trade show presentations with experience as an exhibitor and exhibition organizer. As an exhibition marketing strategist, she travels the country providing consulting and training on how to create experiential exhibits that generate high volumes of qualified leads. She has facilitated workshops…
Hosting events that care for people and the planet – trade shows
Lifestyles have changed since the Great Pause, and endurance is a big part of that. While event attendees used to be willing to be booked from sunrise to sunset (and even beyond), that’s no longer the case. Savvy trade show organizers and exhibitors are learning to incorporate wellness into every aspect of their event—from overall scheduling to catering to in-booth activities and more. In this episode, wellness consultant David Stevens goes beyond wellness buzzwords and shares strategic ways to incorporate wellness into your activities: Focus on attendee experience Incorporate wellness elements into your booth Design after-get off work activities that won’t burn people out Learn what "healthy washing" is and how to avoid it Pace yourself and your team through the entire show Related links: About David Stevens David T. Stevens David Stevens is a Silicon Valley native with over 20 years of experience in the corporate events industry. He has worked in a variety of roles including agencies, non-profit…
Sponsorship strategies that get results – trade shows
Recently, Al Mercuro invited me to contribute to his "Daily Industry Jargon" series on LinkedIn, and I shared a basic definition of sponsorship, as well as one of the key tips for exhibitors to consider: But there are so many more ideas for using sponsorships at trade shows! For starters, it’s important to know what your sponsorship goals are – what do you want to achieve? Understanding this will help you determine which sponsorship makes the most sense. For example, if you want to connect with attendees, it doesn't make much sense to spend money on tote bags with your logo. But sponsorships are often bland and simply create a sea of signs around the convention center. So why not keep things interesting? Here are some examples that go beyond logos to let you get creative: If you need more inspiration, here are some posts from the Trade Show Insights archives: What types of creative sponsorships have you seen or…
Create Engaging Experiences – Trade Show Insights
Simply designing an impressive exhibition display is no longer enough. Attention spans are short, and attendees want an experience that not only educates them about your product, but also keeps them engaged and having fun. At the same time, sponsoring a trade show opening reception or other official event can be beyond the budget of many companies. So what should creative exhibitors do? With decades of experience hosting memorable events, Wendy Porter shares her insider tips on: Why creating experiences beyond the showroom is more important than ever How to curate a unique experience for your ideal audience (with fun examples!) Why the way you transport them to the event sets the tone How to use in-booth activities to increase attendee dwell time What is "Alice's Story" and why it matters Related links: About Wendy Porter Wendy Porter Wendy is an experienced event strategist and industry thought leader who spent more than twenty years working in marketing and events for…
Summer Reading List for Exhibition Marketers – Trade Shows
What’s on your summer TBR list? (That’s “to be read,” in case you were wondering.) As a trade show and event professional, summer doesn’t have to be a slow time… especially now! But you may have time to squeeze in a few books, whether you're reading or listening. So here are some fun reads to get you creative for future projects! Note: By shopping through Bookshop.org, you can help independent bookstores stay open. Because these are my personal referral links, I will also receive a small commission if you decide to purchase any of these books. Fans first If you follow me on LinkedIn, you probably know that I'm a fan of Jesse Cole and the Savannah Bananas. (Though I've never had the opportunity to attend one of their games.) Trade show and event organizers can learn a lot from this unconventional baseball team! Unobvious big trends Ever wished you could predict the future? Author Rohit Bhargava explains his approach…
What Exhibitors Can Learn from Taylor Swift – Trade Show
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you… what you can learn by studying this award-winning, stadium-packing music legend Lots of insights. Now, it really doesn't matter whether you know one of her songs (I'm only familiar with a few myself). We'll break down the strategies she uses to attract raving fans who can't wait for her next album to debut, and how to apply them to trade show marketing. Lesson 1: Know your buyer personas and speak their language. She figured out people's desires or dreams and made them happen. She gave them a sense of belonging and made everyone feel like she was speaking directly to them in their own language. This doesn’t mean speaking down to them—in fact, quite the opposite. That's why you'll find countless "Is it Taylor Swift or Shakespeare?" quizzes online. Do you know the specifics of who you’re marketing to? Do you…
Sponsorship Beyond Banners – Trade Show Insights
You know that feeling…you enter the convention center and there are sponsor banners everywhere! Banners on the floor…banners wrapped around the pillars…banners hanging from the ceiling… But do these sponsor banners really connect with attendees? I guess not! That’s why it’s important to look beyond banners and ads to create meaningful sponsorship opportunities. If you're wondering how to do this, here are some previous posts that may help! Want one-on-one advice for your show? Contact me. We can have brainstorming sessions.
Your Summer Exhibition Marketing Playlist
In my last post, I shared a list of recommended books, but if you’re more of a listener than a reader, this is the book for you! Missed a few episodes of the podcast? If so, you might want to check these out or listen to episodes related to your most pressing topics. Feel free to binge listen! Creating a Captivating Experience (Interview with Wendy Porter) Trade Show Blind Spots: What Are You Missing? (Interview with Rich Vallaster) Reimagining trade show sponsorship (Interview with MK Granados) Creating events that care about people and the planet (Interview with David Stevens) Upskilling booth staff
5 Ways to Make Meaningful Connections – Trade Show Insights
When you attend a trade show, it’s easy to focus on collecting leads or generating sales—short-term results. But beyond that, are you making meaningful connections that will lead to future business or open doors to other exciting opportunities? I know I've made some of my best customers and friends at trade shows. Maybe this is the first time I meet you! In order to meaningfully connect with someone, whether it's a client, neighbor, co-worker, or anyone else, you need to focus on a few basic things. Together, these actions ensure more effective communication and demonstrate your interest in the other person. So when you want to connect with someone in a way that benefits both of you, do these five things: 1 – Ask for their opinion People like to express their opinions. Just ask them what they think. Bring up a hot topic or current situation in your industry. (Be sure to avoid religion and politics, and exercise caution…
Enhance your exhibition strategy with AI tools – Trade Shows
When you hear AI, you probably think of ChatGPT, right? But there are many other tools! Or maybe you're a little overwhelmed (or doubtful) about what these tools can (or should) do, and don't even know where to start. So if you haven’t gotten into AI yet…I’ve got the resources for you! Recently, the team at A2Z Events approached me with an idea. So together we created a 20-page guide: “Actionable AI for Exhibitors”. You can download it for free here! Inside, you'll follow a fictional exhibitor—Tasty Beverage Co.—through their entire exhibition marketing strategy with the help of artificial intelligence tools. You'll find tools to streamline your pre-show planning, brainstorm in-booth activities, and make your post-show follow-up more impactful. If you need more help brainstorming your exhibition marketing strategy, please contact me. We'll work together to make your next trade show the best it can be!
Reframe your trade show sales conversations – Trade Shows
Ever been the unfortunate victim of a slimy sales pitch? (Aren’t we all?) Want to make sure you never find yourself in this situation? Then take careful notes as you listen to my conversation with sales expert Aleasha Bahr, who believes there are better strategies for in-booth sales conversations. (Hint: It’s not just sales!) She will guide you step by step on how to: Seamlessly integrate your pitch into the conversation Put everything in context for everyone Handle objections in a new way Create a more natural follow-up approach Related links: About Alyssa Barr Alyssa Barr Aleasha Bahr is an experienced sales strategist, speaker, author, and founder of the Black Sheep Sales Method™. With over 14 years of experience customizing sales strategies to match individual personalities, target audiences and services, she brings a fresh perspective to the sales world. She has personally sold over $50 million in services and now uses her proven methods to help clients convert up to…
Trade Show Insights Nominated for Awards! – Trade Shows
Trade Show Insights Nominated for Awards! August 2, 2024 I'm happy to announce Trade Show Insights Nominated for Women in Podcasting Awards! Since this is a People's Choice Style Award, I need your vote to win Marketing category! Please visit my nominators page between now and October 1st to vote – and please help spread the word: (notes: There is no fee to vote, but there is a double opt-in to prevent fake traffic or votes. You only have to vote once. I've added step-by-step instructions below. ) The podcast with the most votes will win the category. Thank you very much for your support! This is not only a vote for me, but a huge endorsement of the events industry and all the great women in our industry who have been my guests for the past 19 seasons. Plus, to celebrate this milestone...I'm running a contest for you to win an exhibit marketing brainstorming session with me! Even if…
Build Strong Supplier Relationships – Trade Show Insights
You may not spend a lot of time considering supplier options when it comes to your exhibition or event, but it can cost you. Having a trustworthy supplier partner will make your job easier. But on the other hand…working with a terrible person can be a complete disaster! Evan Babins knows how to find and build relationships with trustworthy suppliers, and in this episode he shares expert tips on: What to look for in potential suppliers (and what to avoid) How to leverage existing supplier relationships Why you should consider yourself the quarterback of an exhibition or event What to do when things go awry Where to find good suppliers Related links: About Evan Babins Evan Babins With over a decade of experience in the events industry, Evan Babins has become a global leader in corporate and private event management. He currently serves as an Event Manager at Intuit and was named one of the 50 Most Influential Event Technology…
Align Sales and Marketing Goals – Trade Show Insights
Many exhibitors face a disconnect - the marketing team works hard to design an engaging interactive exhibit to attract crowds, but the sales team feels it doesn't deliver the right type of leads. How to bridge this gap? Teresa Lopez has extensive experience in getting these two teams to work together. In this episode, she shares some of her favorite strategies: Let salespeople see you (the marketing or exhibition manager) as part of their team Find overlap to create the right in-booth talking points Design-related booth activation and experience Use lead collection methods to streamline follow-up efforts Related links: About Teresa Lopez Teresa Lopez Teresa Lopez is an events expert with a proven track record of delivering impactful events across a variety of industries. She is known for creating, managing and executing campaigns that are strategically aligned with sales and marketing objectives. She has worked at multinational corporations, B2B technology startups and recently launched her own event marketing and corporate…
Creative Seating Ideas for IMEX 2024 – Trade Show Insights
Just because you plan to have a seating area in your booth, doesn’t mean your only option is a high-top table or couch in the break room! Check out these clever examples found on the IMEX show floor in Las Vegas: california A group of Adirondack chairs surround a low coffee table, capturing the laid-back beach vibe. (A great tip from my friend Rama Beerfas of Lev Promotions: Add branded or custom mats (like the orange and black mats in the photo) to reinforce your messaging. ) Visit Baltimore With a more urban community feel and picnic tables on the green lawn, they provide space for small gatherings in front of the street scene that leads to the reception area. Ireland Their booth had a more playful vibe, with a table on a green bike and a gold bathtub transformed into a sofa. (There were several other weird snippets of conversation around the booth - you can see them in…
Highlights from my first IMEX experience – Trade Show
I've been hearing all the rumors about IMEX for years, but never had the chance to experience it myself until this year. IMEX is often referred to as the events and incentives industry’s major conference and trade show. For newcomers, this can definitely be overwhelming. I was out of breath for the first few days...trying not to miss any must-see sessions or in-booth events that I bookmarked that sounded creative and fun. I'm primarily there to capture and record your thoughts - to be the eyes and ears for all my podcast listeners, followers, and clients. Maybe this adds to my feeling of being overwhelmed...I don't want you to miss anything. Honestly, until my last day in the showroom, I felt like I had failed in my mission. As with many shows, the pace was much slower that day (although foot traffic was still steady at many booths). But it gave me a chance to discover things I missed the…
Winning Strategies for Booth Staff Success – Trade Shows
I've been having a lot of conversations lately about booth staffing. Exhibit managers told me they were frustrated with the team's performance at the booth or even whether they showed up at the right time. Attendees were annoyed when staff jumped on them or shoved items at them as they passed the booth. Now, these are not new challenges by any means. Poor booth staff may be an ongoing problem for many exhibit team leaders (or even you), but it's not insurmountable. Over the years I have worked with many exhibition teams to improve the behavior of their booth staff. I’ve also published a few blog posts and podcast episodes before that included booth staffing tips. So in this episode, we're going to dive into Trade Show Insights Archives of some booth staffing strategies. You'll hear the following excerpt (click to listen to the full episode or read the blog post): For a more in-depth look at what exhibitor education…
“Building a Better Trade Show Image” Wins 2024 Best Indie Book Award
It's official - Create a better exhibition image Winner of the 2024 Best Independent Book Award™ (BIBA®) in the Marketing Category! Thank you to everyone who participated in this massive project—whether you shared a story to be included in the book, helped out as one of my beta readers, or purchased a copy for yourself, your team, or your client. This is a win to celebrate our entire industry! The Best Indie Book Awards™ is an international competition that recognizes and celebrates the outstanding work of independent authors. and Winning an award in a highly competitive marketing category certainly feels special. For more information about the book and the award, visit the Best Independent Book Awards™. To purchase an autographed copy, please visit the Exhibit Marketers Café website. [embed]https://www.youtube.com/watch?v=BStekkdEpRQ[/embed] Looking for ways to maximize your exhibition results? Get this book, thousands of exhibitors have used it to improve everything from show presentations to booth staffing to post-show follow-up and more!
How to Create Unforgettable Moments – Trade Show Insights
As attendees move through the trade show floor, they are bombarded with sights, sounds and activities that capture their attention. So, in this whirlwind of excitement, how can your exhibition rise above the clutter and leave a lasting impression? Experience design expert Mat Duerden teaches college students and corporate marketers how to create memorable, meaningful and transformative experiences. (He did co-write the book Design experience! ) In this episode, he shares some strategies for transforming your trade show into an experience that resonates long after the event is over: Recognize the intersection between storytelling and experience design Attract and engage trade show attendees (like a boy with a hummingbird) Start with the desired reaction and work backwards Shape experiences through planning Understand the importance of micro experiences Related links: Want more ideas for creating unforgettable experiences? Check out previous TSI episodes: About Matt Durden with Durden Mat Duerden is chair of the Department of Experience Design and Management at Brigham…
Top 10 Posts and Episodes of 2024
It’s time to celebrate our most popular posts and podcast episodes from the past year! Be sure to catch up on any great content you may have missed, especially our interviews with a host of industry experts. Top 10 Blog Posts Trade Show Blind Spots: What Are You Overlooking? (Podcast Interview with Rich Vallaster) Reimagining Trade Show Sponsorship (Podcast Interview with MK Granados) Creating Engaging Experiences (Podcast Interview with Wendy Porter) Is Your Marketing Strategy Internal or External? (Quote Image) Why every show needs an exhibitor advisory committee to create events that care about people and the planet (Podcast Interview
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