Axar Patel joins Greaves Electric Mobility as Brand Director

Fresh off winning the 2024 T20 World Cup, Indian cricket all-rounder Axar Patel has partnered with Greaves Electric Mobility Private Limited (GEMPL), the electric vehicle subsidiary of Greaves Cotton Limited, to drive the future of smart and sustainable mobility in India. The partnership aims to elevate GEMPL’s brand image and align it with the values ​​of innovation, sustainability and accessibility that Axar Patel embodies on and off the cricket field.

Successful collaboration

Known for his versatility and outstanding performances, Axar Patel played a key role in India’s recent World Cup win, contributing a match-winning knock of 47 runs and taking nine crucial wickets. His career has been marked by consistent excellence, with honours such as the BCCI U-19 Cricketer of the Year and IPL 2014 Rookie Player of the Tournament. Axar’s tenacity, ambition and perseverance are a perfect match for the vision of Greaves Electric Mobility.

Greaves Electric Mobility Vision

By joining forces with Axar Patel, Greaves Mobility hopes to build on its 165-year heritage and continue its mission to make electric vehicle solutions desirable and accessible to all.

With a strong presence across India and over 2.5 million followers on Instagram, Axar Patel is a fitting representative for Greaves Electric Mobility. His warm personality and wide reach will help GEMPL achieve its goal of providing high-quality, Made in India electric vehicles to meet the evolving needs of Indian consumers and families.

Driving sustainable change

This cooperation marks Greaves Electric Vehicle Because it continues to lead Sustainable mobilityWith the growing demand for environment-friendly transportation solutions, GEMPL’s partnership with Axar Patel aims to drive wider acceptance of electric vehicles across the country, making them accessible and acceptable to a wider audience.