Best-selling electric cars of 2024: Cybertruck overtakes Mach-E to enter

Analysts often tell us that the high price of electric vehicles is one of the main reasons why sales fall short of automakers’ expectations. But that thinking doesn’t apply to the Tesla Cybertruck, whose sales are soaring despite a six-figure price tag. It seems that for a certain type of buyer, the Cybertruck’s brutal, sci-fi appeal will be worth the price.

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Cybertrucks added 16,692 new owners in the United States in the third quarter, making it the third most popular electric vehicle in the country, according to Kelley Blue Book. Sales of the Ford Mustang Mach-E dropped nearly 10% to 13,392 units, moving it into third place. The Honda Prologue ranked fifth with 12,644 units sold, while the sixth-ranked Hyundai Ioniq 5 was purchased by 11,590 Americans.

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As if you haven’t guessed yet, Cybertruck’s performance in the third quarter also completed Tesla’s lock in the top three positions in the electric vehicle sales list. But the angular truck still has a long way to go before it can crack the No. 1 or No. 2 spot. Between July and September, the second-placed model was the newly facelifted Model 3, whose sales increased by 9.7% to 58,423 units. Although Model 3 deliveries fell by 9.1% to 86,801 units, it still ranked first.

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Other third-quarter EV winners include the Cadillac Lyriq (up 139.4% to 7,224 units), the Ford F-150 Lightning (up 104.5%, but still behind the Cybertruck’s 7,162 units), and the Nissan Leaf (up 187.5% , to 4,514 units) and Lexus RZ (up 187.5% to 4,514 units) and Lexus RZ (up 187.5% to 4,514 units) and 96.7% to 2,742 units). Sales of the Toyota bZ4X also rose 45.3% to 4,109 units, while sales of its twin, the Subaru Solterra, edged up 34.4% to 3,752 units.

But not everyone can be a winner. Volkswagen ID.4 sales fell 57.8% to 4,518 units, Tesla Model S plunged 46.7% to 1,669 units, Hyundai Ioniq 6 sales dropped 56.9% to 2,158 units, and the Audi A8 e-tron found only 1,745 buyers (down 51.5%)), BMW i7 fell 47% to only 573 units. The least popular electric car in America is the Genesis G80. Only 155 people purchased one of these, a 67.1% decrease from Q3 2023.

Looking at brand sales, it’s no surprise that Tesla tops the list with 166,923 units sold. Ford was a distant second with 23,509 units sold (up 12%), while Chevrolet rounded out the top three with 19,993 units sold, up 25.6%.

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U.S. electric vehicle sales in third quarter

Year-to-date U.S. electric vehicle sales (Q1-Q3)