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Bonus – Events worth knowing about – A tour of the invisible industry from

Learn all about the important event (or series of events) that underpins the survival and growth of the trade show industry and the millions of people involved!

“The Invisible Industry Tour” is produced by the National Trade Show Alliance and President Laura Parker. Laura joins host Jim Cermak to explain…

  • What is the Invisible Industry Tour
  • Where does the name come from?
  • Why the Tour is so important
  • How you can get involved
  • And much more!

For more information or to get involved:

About the author Jim

Jim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.

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