San Francisco-After nearly fifty years of history, the Professional Food Association (SFA) is closing its chapters at the winter luxury food exhibition held in Las Vegas, and introduced a new concept: Winter Fancy Grand*. The first event will debut in San Diego in 2026, followed by San Francisco in 2027.
SFA President CEM CEM Bill Lynch said: “We decided to exhibition based on the feedback of the community and tell us that part of their participation at the Trade Exhibition is to have the opportunity to explore different cities as part of their complete experience.”
Both San Diego and San Francisco provide cutting -edge facilities, vibrant food scenes, and many professional food manufacturers and buyers.
Lin Qi said: “In order to provide participants with a more dynamic and customized experience, we eagerly explore the partnerships of local catering service stores, retailers and other attractions.” Trade exhibitions will continue to develop to meet and exceed their expectations for work activities.
The new format also opened the door for various exhibitors of various sizes. “For our exhibitors, the expansion opportunity means that the budget cannot cover the booth space or even start the desktop brand that can still find a connection with the purchase community to show their ideas and products and get valuable feedback. This will pass through the passing. Introduce the participants to emerging manufacturers and new products, so as to further enhance the experience of the participants. “
Related. The idea of cooking on SFA during the closure period
Although the summer fancy food exhibition will stay at the Javits Center in New York City. From June 29th to July 1st this year, the new winter fancy event*marks the strategic transformation. The recently ended winter fancy food performance held in Las Vegas ended on January 21.
The SFA, which represents a 207 billion US dollar professional food industry, plans to use the famous food culture of San Diego and San Francisco by creating the activation and experience of the conference center wall.
The person in charge of the New San Francisco Travel Association is responsible
In September last year, the San Francisco Travel Association was the official destination marketing organization of the city and county. It was named Anna Marie Presutti as its president and CEO. This was the first woman to lead the organization.
Under the leadership of Presutti, the city has made great progress in the mission of attracting large -scale activities and trade exhibitions. Winter fancy event*is an example. It will be held in Mosin, San Francisco in January 2027. Since 2020, SFA has returned to San Francisco for the first time.
Presutti said in a statement: “It is confirmed that SFA’s new highly noticeable trade exhibition in 2027 proves the positive momentum of our establishment and the efforts to attract group business.” “San Francisco is the ideal host of the winter fancy event* People cities provide opportunities for participants to experience different creativity, vitality and flavor as our destination. The ideal place for exciting activities.
Contact Bill Lynch through Blynch@specialtyfood.com
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(Tagstotranslate) Javits Center (T) MoscoNe Center (T) San Francisco Travel Association (T) Professional Food Association (T) Winter Fancy Food Exhibition (T)
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