Ep 052 – Moving from in-person to virtual events – Tips and
In an interview with host Jason Scott on the My Ag Life podcast, Trade Show U host Jim Cermak shared powerful tips and information on how to successfully pivot from an in-person event to a virtual one! So this is a slightly different episode – it’s my podcast, featuring other people’s podcasts! This episode will bring great value to show producers and organizers, exhibitors and sponsors. If you’re interested in agriculture, then be sure to check out the My Ag Life podcast! Get free audiobooks and a 30-day free trial of Audible! www.audibletrial.com/tradeshowu About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 053 – The virtual future from the Virtual Events Institute
RD Whitney is the co-founder of the Virtual Events Institute (VEI) and CEO of Media 365. RD has a long and successful track record in building, managing, and delivering business community solutions across a wide range of markets and industries. RD joins host Jim Cermak to discuss the future of virtual events, how to get better results from them, and what certification programs the Virtual Events Institute is working on. RD is a distinguished leader of global media companies Tarsus, Diversified Communications and several other media groups, and served on the board of directors of Onstream (a pioneer in webcasting and virtual broadcasting) for 6 years. He has also launched and managed 5 successful national certification programs and has 30 years of experience connecting buyers and sellers through professional training, events (in-person and virtual), education, peer learning and data. Key takeaways for RD: When moving to virtual events, look for transformation, not translation! A trade show can and should be…
Episode 054 – Understanding the current state of the live events industry with IAEE
In the current state of the live events and trade show industry, two leaders from the IAEE (global industry association) share their tremendous efforts to ensure that everyone can safely resume live, in-person events. Welcome to episode 54 of Trade Show University! David DuBois is the CEO of the International Association of Exhibitions & Events, the industry's global association. David has 45 years of hospitality, tourism, exhibitions and business events experience. With members in more than 50 countries, IAEE represents and supports the global exhibition industry. Scott Craighead is IAEE's Vice President of Exhibits and Events. He has worked in the industry for 18 years, producing exhibits and events in the United States and around the world. He is currently responsible for budgeting, exhibit development and design, technical solutions, staffing, contracts, and overall logistics for the IAEE Annual Conference and Exhibition, Expo! Expo!, as well as other IAEE-organized events. Here are links to events and organizations mentioned in this episode:…
Episode 055 – Join John Lee on his extraordinary road to success
Joining us today on the podcast is one of the most successful podcasters of all time, the one and only John Lee Dumas, host of the Entrepreneur’s Fire Podcast! With nearly 3,000 recorded episodes and over 1 million downloads per month, John Lee Dumas shares a wealth of secrets and values for success, including his secret weapon for keeping your energy high! The path to extraordinary success is a common path. That common path is to follow a system that has worked. Most people don't do what is necessary. Do everything with purpose Put in the reps! The best way to get better at something is to keep doing it! Remember, no matter what you are going through - this too shall pass. This is true in good times and bad. Always be prepared. To keep your energy high – you have to learn how to batch. No matter what industry you are in, if you want to grow, you…
Episode 056 – 3 lessons from Tony Robbins to help your campaign soar
I was watching a speech by Tony Robbins (the world’s most successful life coach and motivational speaker) and even though he wasn’t speaking directly to the trade show and events industry, it certainly seemed like it to me! Among his many points, he offers three powerful lessons that I want to share with you in this episode—and show you how to incorporate them into your upcoming virtual and in-person events! 1. You act differently depending on where you think you are in a relationship What would you do for someone in the early stages of a relationship? Anything!! But over time, we lost that Think about cell phone and cable companies. They lure us in with huge promotions and then seem to forget about us. What are you doing to build long-term relationships with sponsors, exhibitors, visitors and customers? · Successful marriage counselors work to get couples to remember the original things and start doing them again! 2. Why can…
Episode 057 – Key lessons learned from the first virtual run
Jason Scott, owner of JCS Marketing, has hosted dozens of in-person regional events over the years. But in 2020, he had to pivot to hosting a virtual trade show for the first time in order to continue serving his sponsors, exhibitors, and clients. Jason shares with us all of the lessons he learned and the challenges he faced when first entering this new field. Practice, practice! Pre-record as much material as possible Do a full walkthrough ahead of time Ask your supplier to let you try out one of their products so you can understand how they work Take good notes and study for future things! Have more employees than you think you need More points… Contact Jason: Email: jason@jcsmarketinginc.com Website: jcsmarketinginc.com *** 10% off Virtual Event Certification *** access virtualeventsinstitute.com Use a promotional code VP02 About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies…
Ep 058 – Tips and Trends #1 – Get People to Show Up
Tips & Trends #1 – Short episodes with tips you need and trends to watch! How can we attract more people to our webinars and virtual events? I give 2 effective tips to reduce no-shows! In addition, I talk about GBAC – what it is and why it is important for returning to live events! Tip #1 – Send a physical program to registered virtual event attendees! Don’t simply send out email reminders for your virtual event – these reminders get lost in the millions of emails we receive every day! When people sign up, ask for their physical address (remember - this is probably their home address) Then send them a physical agenda or event program via email! This will help them remember your event and make you stand out among the crowd of virtual events! Tip 2 – Give your virtual event multiple opportunities! If people can’t attend the event you’re hosting, then they 100% won’t show up!…
Ep 059 – Use wisdom to deal with the epidemic, maintain a balanced mentality and patience –
Tom Corcoran is the founder and president of Corcoran Expositions, Inc. He has been producing successful trade shows for over 40 years and is a recognized leader in the industry. As president, Tom is involved in all aspects of the company and uses his experience and expertise to develop solutions for his clients' exhibits. Prior to founding Corcoran in 1990, Tom served as the National Restaurant Association's Conference Director for 12 years. Tom has received the International Association of Exhibitions and Events' IAEE Pinnacle Award for Excellence in Exhibition and Event Management and was inducted into the University of Illinois Chicago Area Entrepreneur Hall of Fame. www.corcexpo.com About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
European sanctions: European definition of criminal offences
On April 12, 2024, the European Council adopted the directive, which sets out minimum rules for EU-wide prosecution of member states for violations or circumvention of EU sanctions. The directive was passed in the first reading by the European Parliament on March 12. The bill was published in the Official Journal of the European Union on 29 April and May 19Its provisions still need to be implemented by member states no later than May 20, 2025. The following deliberate violations of Union restrictive measures or national regulations will constitute a criminal offence: directly or indirectly providing funds or economic resources to persons, entities or designated institutions that violate the prohibitions that constitute Union restrictive measures... etc. In addition, Gross negligence If the violation of restrictions is permitted, it must constitute a criminal offence. Member States must ensure that these criminal offences are Effective, proportional and Dissuasive Criminal penalties. In addition, the Sanctions Directive also applies to natural persons. For certain…
Episode 060 – Tips and Trends #2 – Retaining Virtual Audiences
Keeping your virtual event audience engaged is difficult given all the distractions they face. Here are two powerful tips and current trends you can use to keep your audience engaged and wanting to learn more! Tip 1 – Shorten your segments and increase rest time · Thanks to Jason Scott of JCS Marketing – who provided this and other tips in Trade Show U Episode #057 Think about how we watch videos on Youtube · Our attention span is extremely short and is only getting shorter! Break down your speech or topic into key points, then make each point its own speech! Keep your audience engaged and focused by varying speakers, tone, format, and subject matter Tip 2: Use your downtime to do market research in a fun way Ask questions about your products and services Conduct opinion polls · investigation · game Trending – New entertainment options for virtual events! Many of the ideas used in live events can…
Episode 061 – Live and Virtual Public Relations Masterclass
Josh Weiss is president of 10 to 1 Public Relations, which provides strategic communications planning, media relations, crisis communications management and other public relations services. Josh Weiss believes that 10 good reviews for a company equals one bad review, and building a goodwill bank is essential to growing and protecting your business, hence his company's name. ——————– Get lifetime access to the new, powerful website and funnel building platform – GrooveFunnels – for FREE! Save $100 per month compared to our competitors! See all the information you get
Episode 062 – Tips and Trends #3 – Thanksgiving Edition!
Tips and Trends #3 – Thanksgiving Edition! Because giving thanks is always appropriate – even for virtual and live event professionals! Tip 1 - Start every day and every thing with a grateful attitude! Say thank you first thing when you wake up! Several times in fact. Remember things you are thankful for. Thank you for waking me up. Thank you for getting me out of bed. Thank you for my family. Thank you for giving me a place to stay. If you can't think of anything to thank me for, just say thank you over and over again. Let it sink into your mind. Your whole day is guaranteed to be better! When planning an event (whether it’s virtual or in-person), start by saying thank you for the opportunity to plan it! Thank the attendees who will be there and express gratitude throughout the process. Do this and I bet you’ll get the best feedback and results! Give it…
Episode 062 – Tips and Trends #3 – Thanksgiving Edition!
Tips and Trends #3 – Thanksgiving Edition! Because giving thanks is always appropriate – even for virtual and live event professionals! Tip 1 - Start every day and every thing with a grateful attitude! Say thank you first thing when you wake up! Several times in fact. Remember things you are thankful for. Thank you for waking me up. Thank you for getting me out of bed. Thank you for my family. Thank you for giving me a place to stay. If you can't think of anything to thank me for, just say thank you over and over again. Let it sink into your mind. Your whole day is guaranteed to be better! When planning an event (whether it’s virtual or in-person), start by saying thank you for the opportunity to plan it! Thank the attendees who will be there and express gratitude throughout the process. Do this and I bet you’ll get the best feedback and results! Give it…
Episode 063 – 12 Tips for a Healthy and Engaging Virtual Event –
With virtual events taking place all over the world, people are sitting in front of their computer screens. Now more than ever, we need solid advice to help everyone stay healthy and active! My guest is Brittany Liberatore, a registered dietitian in Cleveland, Ohio, CEO and founder of Your Life Nutrition, and professor of nutrition at Case Western Reserve University. Episode 005: Brittany – Brittany’s tips for virtual events: 1—Keep your eyes healthy! Sitting in front of a screen for long periods of time can cause eye strain, so be sure to see an eye doctor to ensure your eyes are healthy. 2 – Make a plan for your day. If you don’t have any plans for the day and suddenly you’re distracted by doing laundry or doing something that wasn’t necessarily on your to-do list for the day, it’s easy for time to fly by. So try to plan out your responsibilities for the day. I try to do…
Ep 064 – Tips and Trends #4 – The Power of Virtual Networks &
Tips and Trends #4 is brought to you by our sponsor – Groove Funnels!! Get your free lifetime account to build pages and funnels, and it comes with an affiliate program - so you can make money too! go: Get my free lifetime account! Will give you some powerful tips to make your current and future virtual events even better! Tip #1 – Harness the power of networking. Remember, the best thing about being at a live event is building relationships and making new connections. So if you’re hosting an event, make time for networking. Whether it’s through a Zoom room, or a virtual after-get off work meetup, get your attendees talking to each other! A lot of times this doesn’t come naturally in a virtual environment, so you need to be the one who makes it happen. For attendees, look for networking opportunities. If you see another attendee make a great comment, you can even reach out to them…
Episode 065 – Shiloh Schlauderaff on Future Leaders
Episode 065 – Profiles of Future Event Industry Leaders – Interview with Shiloh Schlauderaff Shiloh Schlauderaff is the recipient of the 2020 IAEE Helen Brett Scholarship, awarded to an outstanding individual pursuing a degree and career in the exhibitions and events industry. Shiloh, a senior at Iowa State University majoring in event management with a minor in hospitality management, has also taken Spanish courses over the past three years to improve her Spanish in hopes of working in events abroad. ** This episode is sponsored by Audible** Listeners get a free audiobook and a 30-day risk-free trial! Get your free audiobook now www.audibletrial.com/tradeshowu About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 066 – Introduction to Ferdinando Castro, the future leader
Episode 066 - Profiles of Future Event Industry Leaders - Interview with Ferdinando Castro Gonzalez Ferdinando Castro Gonzalez is the 2020 recipient of the IAEE Helen Brett Scholarship, awarded to outstanding individuals pursuing degrees and careers in the exhibitions and events industry. Ferdinando is an international student from Venezuela, majoring in Hospitality, Exhibition and Event Management at Dallas College. His passion for the industry began at the 2018 IAEE Expo, where many professionals told him how these events can be a huge benefit to our community. Ferdinando has received many international and national awards for his volunteer work. ** This episode is sponsored by the Virtual Events Institute ** Become a Virtual Event Expert! Special Offer Only for Trade Show University Listeners – $140 off the Virtual Events Association Certification Program! go: virtualeventsinstitute.com And enter the discount code VP02 About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer,…
Episode 067 – Amber tells the story of the future leaders of the events industry
Episode 067 – Profiles of Future Event Industry Leaders – Interview with Amber Pankey Amber Pankey is the 2020 recipient of the IAEE Helen Brett Scholarship, awarded to an outstanding individual pursuing a degree and career in the exhibitions and events industry. Amber is currently pursuing a Master's degree in Meeting and Event Management at San Diego State University. She is passionate about event planning and has worked in all aspects of the industry including weddings, college events, church worship productions, and now trade shows/conferences. She currently works for the event planning company Your Meeting Pro (yourmeetingpro.com). Amber's LinkedIn profile: Sign up for the Trade Show University email newsletter and get a free gift! Just go to About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 068 – Sarah Gurney’s Future Leaders Profile
Episode 068 – Profiles of Future Event Industry Leaders – Interview with Sarah Gurney Sarah Gurney is the 2020 recipient of the IAEE Helen Brett Scholarship, awarded to outstanding individuals pursuing degrees and careers in the exhibitions and events industry. Sarah Gurney is a senior at Johnson & Wales University majoring in Event Management. On campus, she is the IAEE President, LEA Membership Director, and IAVM Secretary. Sarah's LinkedIn profile: Sign up for the Trade Show University email newsletter and get a free gift! Just go to About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 069 – Danielle talks about the future of event industry leaders
Episode 069 - Profiles of Future Event Industry Leaders - Interview with Danielle Bellettiere Danielle Bellettiere is the 2020 recipient of the IAEE Helen Brett Scholarship, awarded to outstanding individuals pursuing degrees and careers in the exhibitions and events industry. Danielle is a junior at the University of Central Florida's Rosen College of Hospitality Management. She is pursuing a dual degree in Hospitality Management and Event Management. Originally from New York, Danielle has been able to gain industry-related work experience as she continues to build connections in Orlando. Danielle's LinkedIn profile: Sign up for the Trade Show University email newsletter and get our FREE Ultimate Goal Setting Workbook! Just go to About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 070 – Linda talks about the future leaders of the event industry
Episode 070 – Profiles of Future Event Industry Leaders – Interview with Linda Tong Linda Tong is the recipient of the 2020 IAEE Helen Brett Scholarship, awarded to an outstanding individual pursuing a degree and career in the exhibitions and events industry. Linda Tong is a recent graduate of Iowa State University, where she majored in Event Management and Music. While in college, she was involved in many organizations and events, including Iowa State's top choir, served as a special events director, and worked on other events such as fashion shows and PCMA. While in school, she also started a business that quickly grew and she plans to make it her career after graduation. Linda's LinkedIn profile: Linda Tong Planner Website: Subscribe to the Trade Show University email newsletter and get our FREE Ultimate Goal Setting Workbook! Just go to ** This episode is sponsored by the Virtual Events Institute ** Become a Virtual Event Expert! Special Offer Only for…
Episode 072 – Trade Show and Event Tips from the Pros
Episode 072 – Trade Show and Event Tips from the Pros! This week I’m sharing with you a collection of tips I learned from exhibitors at the recent IAEE’s Expo! Virtual Trade Show and Conference. These 6 seasoned industry experts each share their top tips to help plan and run the best trade show, event, or conference possible! —————— Pro #1 – Craig Thompson from the Huntington Convention Center in Cleveland Tip #1 – For Event Managers – When creating your floor plan, consult with your venue! They can help you run a better, smoother event by helping you understand the unknowns and intangibles of your venue space. For more information, visit www.clevelandconventions.com —————— Pros #2 – Jenny Ward of Exhibit Concepts Tip #2 – Attend these events and help support each other there through these tough times in the industry! For more information, visit www.exhibitconcepts.com/mycheck —————— Pro #3 – Lauren Johnson of Louisville Tourism Tip #3 – Work with…
Episode 074 – Tips and Trends for Overwhelming Virtual Event Results #5
You’ve found the right podcast that can provide you with solid advice for better engagement, smoother and better-run digital and virtual events, trade shows and webinars! Episode 074 — Tips and Trends #5! I hope you have the best year yet in 2021… and that you can win awesome prizes too! Go tradeshowu.biz/Challenge Sign up and get all the details! ———————– Tip #1 – Use short clips We used to have 40, 60 or even 90 minute meetings. Your virtual audience can’t handle this much! There are too many distractions at home and attention spans are shorter 15 minutes + short Q&A, or multiple speakers giving 10-minute talks on a topic, followed by a panel Q&A session End the session with a creative break – quizzes, trivia, giveaways, musicians, exercise or yoga, etc.! Get creative – there are so many options. This session can even be sponsored to cover some of the costs. Tip #2 – Complete your agenda on…
Episode 075 – Find the gap, get the success! with Marcelo
In this episode… Marcelo Zolessi, a pioneer in the trade show industry and CEO and co-founder of CNTV (formerly Convention News Television), shares with us his amazing story, how he found success by identifying a gap in the industry and filling it, and some amazing lessons he learned! Marcelo’s goal is to continue to grow CNTV while finding work-life balance and providing unique opportunities for talent to make a positive impact on the world through educational videos produced by CNTV’s partners. Marcelo is also responsible for the business development and implementation of CNTV’s services, including but not limited to helping associations generate revenue, enhance attendee experience, and disseminate association messages year-round. To learn more about CNTV, visit www.cntvnow.com ———————– Have the best year ever and win big! Head to tradeshowu.biz/challenge now! About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade…
Episode 076 – How large event staff cope with the COVID-19 pandemic –
In this episode… Sheila Wong, co-founder of Canada’s largest event staffing company, shares how her company survived the pandemic! As an event staffing company, once live performances stopped, so did her company. BBW International is a national event staffing company in Canada founded in 1991. Before the pandemic, BBW was a benchmark in the staffing industry, hosting over 1,200 events per year. Sheila has received awards from PCMA Canada East, MPI Toronto, and CAEM. We have been the staffing agency of choice for the trade show and conference industry since 1991. We staff manufacturers and exhibitors with a reputation for providing professional, reliable and dedicated staff. From registered agents to brand ambassadors. The biggest shift was the creation of their proprietary Covid Ambassadors program. To learn more about BBW International, visit ———————– Have the best year ever and win big! Head to tradeshowu.biz/challenge now! About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade…
Episode 077 – The Art (and Techniques) of Storytelling from the Experts –
Dave Bricker has sailed thousands of miles in search of stories. Today, as a speaker, presentation coach, and business storytelling expert, he teaches leaders, speakers, professionals, and visionaries the art of business transformation through storytelling. Dave shared answers and insights with the Trade Show University audience on these popular questions: What are the most common mistakes event organizers make when hiring speakers for their events? Professional speakers are expensive. What are the benefits? How do event organizers find and secure speakers? He also offers his top tips for show and event organizers… Don't confuse industry expertise or professional achievements with speaking ability. Hire speakers who can provide more than the value of their fees. Provide added value to attract better speakers for less money. The quality of your event depends on the quality of your speakers. Build and maintain a good relationship with a professional speaker and you will always shine. For more information or to contact Dave Bricker, visit:…
Episode 077 – The Art (and Techniques) of Storytelling from the Experts –
Dave Bricker has sailed thousands of miles in search of stories. Today, as a speaker, presentation coach, and business storytelling expert, he teaches leaders, speakers, professionals, and visionaries the art of business transformation through storytelling. Dave shared answers and insights with the Trade Show University audience on these popular questions: What are the most common mistakes event organizers make when hiring speakers for their events? Professional speakers are expensive. What are the benefits? How do event organizers find and secure speakers? He also offers his top tips for show and event organizers… Don't confuse industry expertise or professional achievements with speaking ability. Hire speakers who can provide more than the value of their fees. Provide added value to attract better speakers for less money. The quality of your event depends on the quality of your speakers. Build and maintain a good relationship with a professional speaker and you will always shine. For more information or to contact Dave Bricker, visit:…
Episode 078 – Creative short break ideas to energize attendees
In this episode, 3 amazing guests join the conversation to share how they fill the gap and inspire and engage attendees during this short break from virtual and online events! Guest 1 – Paul Miller and Dawn Daria from Flow Circus! Paul, a nationally touring comedy juggler, and Dawn, an award-winning educator and author, provide audiences with meaningful, interactive experiences grounded in positive psychology, mindfulness, and play. Flow Circus provides organizations with the fun tools and training they need to promote well-being, strengthen teams, and practice strategies to thrive in the chaos of learning, growth, and change. For more information, visit www.FlowCircus.com ———————- Guest 2 – Adam Pate from Speed Sketchers! Adam Pate is the fastest cartoonist in the world. He can draw one drawing in about a minute each and has completed about 200 virtual shows since March. Adam also draws complex ideas for people in meetings, helps explain and memorialize discussions, and teaches basic cartooning techniques for team…
Ep 079 – Career Development and Educational Options in Events
For those looking to break into the events industry or advance in the industry, you’ve come to the right place! Our guest on today’s podcast is Kristin Malek, PhD, CMP, CED, DES, CHE!! Kristin is an Event Management Extension Specialist and Assistant Professor in the Hospitality, Restaurant and Tourism Management program at the University of Nebraska. Prior to entering academia, she worked in the hospitality industry for over 10 years and remains active in industry groups and consulting. She teaches and conducts research in the meetings and events space, with a focus on engagement, co-creation, and ROI. Kristin was named a Top 20 Trendsetter in the Meetings Industry by Meetings Today magazine and was named an Emerging Leader of the Year by PCMA. In this episode, Kristen explains each designation she has earned during her career and provides guidance on which designations to pursue for those who are researching and doing their homework. Certified Meeting Professional (CMP) Certified Event Designer…
Episode 080 – Free Bonus! Extraordinary Success Book Launch
Pre-order John Lee Dumas' new book, The Common Path to Extraordinary Success www.UncommonSuccessBook.com And win 5 amazing prizes worth over $1,100!! A special replay of my exclusive interview with the one and only JLD aka John Lee Dumas! Get the latest news from JLD EOFire.com Bonus book launch website: UncommonSuccessBook.com About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 080 – Free Bonus! Extraordinary Success Book Launch
Pre-order John Lee Dumas' new book, The Common Path to Extraordinary Success www.UncommonSuccessBook.com And win 5 amazing prizes worth over $1,100!! A special replay of my exclusive interview with the one and only JLD aka John Lee Dumas! Get the latest news from JLD EOFire.com Bonus book launch website: UncommonSuccessBook.com About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 081 – Jess Adanich on the Elements of a Great Brand
Branding expert Jess Adanich, CEO and founder of DesignPod Studio, discusses the many aspects of branding and why it’s so important for your event, booth, and company! She answers the following questions: What makes the best brand? Why is brand so important? What makes a successful brand? What does it take to have a strong brand? Invest time and money in building a solid, consistent brand. It will pay off in the end. Be consistent in your marketing, messaging, and visuals. Get a free 1-hour consultation to discuss your brand! e-mail Hello @designpod.studio Write “Trade Show University” In the subject line For more information, visit their website designpod.studio About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 082 – Tips for choosing the right virtual event
You want to plan a professional virtual trade show, conference, expo, or event that requires technology and capabilities far beyond the typical Zoom or other basic digital conferencing platforms. With hundreds of platforms to choose from, how do you make the right choice? Here, virtual platform and data experts Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners share tips for choosing the right platform. They also discuss questions to ask and things to consider for your next event. Learn more about their TechMatch service! Email Brian – brianscott@cleartoneconsulting.com Email Heather – heather@h2kpartners.com Visit their website: cleartoneconsulting.com h2kpartners.co Become a Certified Virtual Event Professional and Save 10%! Take the Virtual Events Academy’s Virtual Events Certification Course Use a promotional code VP02 Get 10% off any course! virtualeventsinstitute.com About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions,…
Episode 083 – 6 Virtual Event Myths and the Facts They Debunk
I keep hearing and reading 6 common misconceptions about virtual and digital events that need to be busted! I’m giving you the facts so you can know the truth! These 6 myths are... 1. Live events will never come back 2. Virtual events will fade away 3. Virtual events don’t provide good opportunities for connection and engagement 4. Virtual event attendance is far less than in-person event attendance 5. Virtual events are cheap to produce 6. I can’t charge people to attend Get the facts so you can host a stronger virtual event!! —————- Ready to take your company branding to the next level? Free one-hour brand consultation with a brand expertJess Adanich of DesignPod Studio! Send us an email at hello@designpod.studio and put Trade Show University in the subject line! —————– Join our newsletter and receive a free gift! www.tradeshowu.biz About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a…
March 15, 2021 Industry Update – Wait… Is this live?
March 15, 2021 Trade Show and Event Industry Updates Today I'm going to do something a little different and provide you with an industry update. I constantly scour TSNN Trade Show News Network, Trade Show Executive and other publications and bring you updates on a regular basis so you can plan accordingly for these events that mean so much to your business' bottom line. There is a lot going on across the industry and around the world. Let’s talk about the good news! Considering everything the industry has been through over the past year, almost any news is good news – but all of this really can be considered good news! Report content: Latest Initiative – Together for Progress Listen to Go Live Together episodes Hospitality and Business Jobs Recovery Act of 2021 Letter to the Industry from CEIR CEO Cathy Breden IMEX America promises to be officially launched in November 2021 World of Concrete to go online in June…
Episode 085 – The Importance of GMID Previews and Live Meetings
Michael Massari, Chief Sales Officer at Caesar Entertainment and Co-Chair of Meetings Mean Business, joined Trade Show University to talk about the importance of live meetings and events, ongoing advocacy, and the upcoming Global Meetings Industry Day on April 8, 2021. Find out how to get involved! Visit the following website: Meetings mean business – Travel safely – Caesars Means Business – caesarsmeansbusiness.com —————– Also, subscribe to Trade Show University and stay tuned for exclusive coverage of our upcoming Global Meetings Industry Day (GMID) event and panel discussions with Michael Massari and other industry leaders! About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 086 – Industry Update 3/25/21 – There is good news and there is bad news
March 25, 2021 Trade Show and Event Industry Updates We had some good news and some bad news this week. Here’s a quick recap… Report content: Fashion industry trade shows are back live! Audiences more likely to return to shows after vaccination Heartbreaking numbers from 2020 Las Vegas is back!! Have you heard the interview with Caesar Entertainment's Michael Massari? He talks about Meetings Mean Business and Global Meetings Industry Day (GMID)'s efforts to bring back live events! Click here to listen Are you ready to return to live events? Then you need to get back to basics!! If you would like to be notified about the new TRADE SHOW MASTERY program, please email jim@tradeshowu.biz About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 086 – Industry Update 3/25/21 – There is good news and there is bad news
March 25, 2021 Trade Show and Event Industry Updates We had some good news and some bad news this week. Here’s a quick recap… Report content: Fashion industry trade shows are back live! Audiences more likely to return to shows after vaccination Heartbreaking numbers from 2020 Las Vegas is back!! Have you heard the interview with Caesar Entertainment's Michael Massari? He talks about Meetings Mean Business and Global Meetings Industry Day (GMID)'s efforts to bring back live events! Click here to listen Are you ready to return to live events? Then you need to get back to basics!! If you would like to be notified about the new TRADE SHOW MASTERY program, please email jim@tradeshowu.biz About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 087 – Experiencing live events during the pandemic –
Are you wondering what it’s like to attend a live event during a pandemic? Well, you’ve come to the right place! My guest has attended several live events and interviewed exhibitors and attendees – and she’s sharing her experiences! Danica Tormohlen is an award-winning journalist who has been covering the trade show industry for more than 25 years. She is currently writing case studies for SISO and UFI on holding trade shows during the pandemic. Danica is a regular contributor to PCMA and wrote the cover story on virtual trade shows for the February issue of Convene magazine. Follow her on LinkedIn and Twitter for curated industry news and information. Contact Danica and read her work here: LinkedIn: Twitter: North American Exhibition Women: PCMA’s Convene Magazine: Hisoka: International Exhibition Union: ————————————- Global Meetings Industry Day (GMID) will be held on April 8! For more information, please visit Meetings Mean Business: Be sure to watch our special episode of GMID!! About…
Episode 088 – Live Event Success Stories! with Forrest Reed
You're about to hear a success story from a recent live event! Joining the podcast today is Forrest Reed of USA Insulation, who will share his experience at a recent live trade show. Live events are back and they are safe. I recently had the pleasure of interviewing some guests on the Trade Show University podcast and we heard from them about how safe these events are and how engaging these events are. To give you a case study of how these events work for exhibitors, I invited Forrest Reed, Trade Show and Events Manager for American Insulation, to the show. Forrest just attended a live event and shared his success story with us! I don’t want to give anything away, but his company’s results at the show exceeded their pre-pandemic results!! Not only did he tell us about his experience at the show, he also shared some of the tips and techniques he used to achieve success! Contact Forrest…
Global Meetings Industry Day 2021 – Las Vegas Panel
Global Meetings Industry DayGMID) was held on April 8is an international awareness day that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. Dozens of regional events are being held around the world to celebrate the day. This episode replays a panel discussion that took place in the brand new expansion of the Las Vegas Convention Center. The panel was moderated by Rich Luna of Meeting Professionals International, with 5 industry leaders in Las Vegas. Panelists included Chandra Allison, Senior Vice President, Venetian Resorts Stephanie Glanzer, Chief Sales Officer, MGM Resorts International Chris Flatt, executive vice president, Wynn Las Vegas Steve Hill, CEO and President of the Las Vegas Convention and Visitors Authority · Michael Massari, Chief Sales Officer, Caesars Entertainment –> Link to exclusive interview with Michael Massari: Episode 085: The Importance of Live Meetings with Michael Massari GMID was developed by Meetings Means Business, an industry…
Global Meetings Industry Day 2021 – Las Vegas Panel
Global Meetings Industry DayGMID) was held on April 8is an international awareness day that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. It is celebrated at dozens of regional events around the world. This episode replays a panel discussion that took place in the brand new expansion of the Las Vegas Convention Center. The panel was moderated by Rich Luna of Meeting Professionals International, with 5 industry leaders in Las Vegas. Panelists included Chandra Allison, Senior Vice President, Venetian Resorts Stephanie Glanzer, Chief Sales Officer, MGM Resorts International Chris Flatt, executive vice president, Wynn Las Vegas Steve Hill, CEO and President of the Las Vegas Convention and Visitors Authority · Michael Massari, Chief Sales Officer, Caesars Entertainment –> Link to exclusive interview with Michael Massari: Episode 085: The Importance of Live Meetings with Michael Massari GMID was developed by Meetings Means Business, an industry alliance that aims…
Episode 090 – The power of business community building –
Every business can benefit from building a group, community or tribe (also known as a rabid fan base). It’s one of the biggest trends right now. Don Brown is the Community Manager for OnlineCommunity365, a new social platform dedicated to helping organizations build and grow communities. Don is also an accomplished author, publisher, marketing leader and business development expert who has launched new business in the hospitality, trade events, associations, politics, technology and community publishing sectors. With over 20 years of experience across multiple industries, he is committed to building a more connected business community through his unique writing and communications management skills. OnlineCommunity365 is by invitation only! Contact Don Browne: Email: don@365media.com Cell: 414-750-5902. Join and send Don a message on the OC365 app About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 091 – Magic in the Post-Pandemic Era – with Magicians
What will trade shows, conferences and live events look like as the pandemic passes, especially for magicians, exhibitors and others who rely on close proximity and one-on-one interactions? Scott Tokar, one of the world’s top trade show magicians and owner of Corporate Fx, joins me to discuss this and more! Free tools mentioned in the interview: Check out Scott Tokar's Trade Show University debut! Connect with Scott Tokar and experience his magic! Obtain top 52 trade show tips – Trade Show University Exclusive! And it’s free! About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Episode 092 – 5 Things You Must Do After Every Trade Show and Event
There are 5 things every business must do at the end of every trade show, conference, expo or event – whether virtual or in-person. Skip any of these and you’ll be missing out on revenue for this or future events! 1. Follow up This may seem like a no-brainer, but the key is to follow up the right way. You should determine your follow-up plan before the show so that after the show you can focus on execution! So be prepared to follow up with emails and phone calls. But make sure not to start following up too early. I have been to many trade shows over the years where I started getting follow up emails while the show was still going on! That’s too fast and more annoying than helpful. Give your contacts time to get back to their office or home office before you start communicating with them. o Another thing to do with follow-up is to divide…
Episode 092 – 5 Things You Must Do After Every Trade Show and Event
There are 5 things every business must do at the end of every trade show, conference, expo or event – whether virtual or in-person. Skip any of these and you’ll be missing out on revenue for this or future events! 1. Follow up This may seem like a no-brainer, but the key is to follow up the right way. You should determine your follow-up plan before the show so that after the show you can focus on execution! So be prepared to follow up with emails and phone calls. But make sure not to start following up too early. I have been to many trade shows over the years where I started getting follow up emails while the show was still going on! That’s too fast and more annoying than helpful. Give your contacts time to get back to their office or home office before you start communicating with them. o Another thing to do with follow-up is to divide…
Episode 093 – Creating a Black Tie Experience – with Bob
When you think of the Black Tie Experience, what comes to mind? High quality? Luxury? Top of the line? Are your customers getting the Black Tie Experience from your business? In this episode, keynote speaker and trainer Bob Pacanovsky shares his best tips and advice for creating a Black Tie Experience at trade shows, events, and across your business. Hear all about... What are impact points? Why are they important? Would you like to do business with yourself? Great advice and tips for any business! Connect with Bob Pacanovsky! e-mail– Bob@BobPacanovsky.com Telephone– (330) 352-6084 website– BobPacanovsky.com LinkedIn– Get 52 of the best trade show tips absolutely for FREE! go Trade Show Network And subscribe to our email newsletter – 52 tips will be sent to you instantly! About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and…
Episode 094 – Behind the scenes of a large event
Today’s guest takes you behind the scenes of large events, both virtual and in-person. His name is Maciej Kautz, and he is an international presenter and TV and radio journalist who not only speaks 4 languages, but also offers great advice on using presenters and what to expect from them. He has some great insights that every business needs to hear! watch == Spark of Change Conference Highlights Video: Click here Behind the scenes of Poland's largest video studio: Click here Contact Maciej Kautz: Other episodes mentioned: About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
