This year, CES Las Vegas used Pointr, the world’s most advanced mapping solution, to provide event attendees with the largest indoor positioning and blue dot wayfinding experience ever.
Pointr is natively integrated into the official CES mobile app powered by Eventbase, providing attendees with accurate, real-time navigation across a massive 2.5 million square feet of exhibit space with more than 4,500 exhibitors. Providing 1-3m accuracy, Pointr provides intelligent indoor-outdoor switching and unparalleled multi-layer detection to ensure attendees always know where they are and where they are going.
Whether attendees are searching for a specific booth, trying to find a breakout session or looking for the nearest facility, Pointr Map in the Eventbase-powered mobile app guides them easily, ensuring a seamless experience from start to finish.
“Eventbase is proud to partner with Pointr to launch a new standard for conference, trade show and event mapping,” said Jeff Sinclair, CEO of Eventbase. “These maps are far more accurate than what competitors are able to achieve, and Pointr is the foundation for deployment and management.” The facility’s software is light years ahead of anything else we’ve seen.”
Unlike competitors that require you to deploy their proprietary Bluetooth beacons at events and pay for beacons that are not returned, Pointr can use Bluetooth signals from devices already set up within the venue. This could be a WiFi access point or smart lighting, or an existing Bluetooth beacon installation.
Pointr also saves event organizers time. It uses the world’s first AI map engine to quickly digitize maps. What used to take days can now be reduced to minutes. With Pointr’s live content editor (CMS), customers can make changes to their maps in seconds. Pointr also provides valuable insights into attendee behavior and preferences. This helps event organizers optimize layout and traffic flow based on real-time data. Best of all, Pointr’s enterprise-grade mapping technology is backed by an experienced team dedicated to providing exceptional customer service.
“With AI mapping and next-generation navigation, CES 2025 sets a new benchmark for digital event experiences,” said Ege Akpinar, CEO of Pointr. “This is a great event for our partnership with Eventbase, and we look forward to working together to bring the Pointr Maps brings the world to more big events.”
At CES 2025, Pointr provided Blue Point Experience Maps for 14 venues at the Las Vegas Convention Center (LVCC) and The Venetian.
About pointers
Pointr is a global leader in digital mapping and indoor positioning technology, transforming the attendee experience at world-class events. Our AI mapping engine enables interactive 3D maps, wayfinding and location-based analytics for seamless navigation and enhanced engagement. Trusted at prestigious events around the world, such as the NRF Retail Show at the Javits Center, CES in Las Vegas and the World Economic Forum in Davos, Pointr sets the standard for indoor positioning accuracy and connected event experiences. For more information, please visit:
About Eventbase
For over a decade, Eventbase has set the gold standard in live event technology. Eventbase has received more awards than any other event app platform, having won “Best Event App” at the Event Technology Awards seven times and winning the honor at the 2024 Eventex Awards. Eventbase powers event apps for global brands including Salesforce, Nvidia and Salesforce Adobe. Eventbase is also known for creating official mobile apps for major events such as South by Southwest (SXSW), the Consumer Electronics Show (CES), and three Olympic Games. Eventbase’s mission is to bring people together to experience the power of live events. For more information, please visit www.eventbase.com.
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