CHIC2025 (Spring) | High-quality brands recommended in the “Most Beautiful Clothes” exhibition area

As China’s women’s clothing market is huge and continues to grow, foreign brands have entered the Chinese market one after another. At the same time, local brands are constantly improving their brand value and product quality and deploying omnichannel sales models. meet the purchasing needs of consumers in different scenarios.March 11-13, 2025,CHIC2025 (Spring) “The most beautiful dress”The exhibition space will be located atHall 1.1 of the National Exhibition and Convention Center (Shanghai)from multiple dimensions such as brand layout, product display, on-site atmosphere, exhibition space activities, etc., create a scene around women’s clothing and highlight “his power” of women.Garden of life aesthetics.

High quality brand/company recommendation

Zhifan

Company Name: Zhengya Fashion Group

Stand number: 1.1F156

Zhengya Fashion Group was founded in 1988 and has focused on high-quality wool and cashmere women’s clothing for nearly 40 years. It is well known in the industry for its excellent quality. It is a modern and diversified enterprise integrating design, R&D, production and production. processing, brand management and channel building. Zhengya Fashion Group accurately positions the market with diverse styles such as minimalism, old silver style, casual, Chinese, etc., and is committed to providing customers with excellent quality and exceptional value for money. With its integrity-oriented corporate culture, strong R&D capabilities, first-class craftsmanship and excellent product quality, Zhengya Fashion Group has become a highly appreciated knitwear supplier in the market.

In winter, we mainly use high-end raw material yarns such as pure wool and cashmere. We maintain in-depth cooperation with premium yarn suppliers at home and abroad and directly purchase pure super merino wool over 80 years old from the source in Australia. to effectively control the quality of raw materials. In summer, we mainly use high-end raw materials such as cotton and linen, mulberry silk, Tencel, triacetic acid and Japanese paper. We have stable and mature suppliers of yarn, dyeing and spinning mills, and the quick response of them. payment and restocking are fast.

The company has a strong design and R&D team and invests a large amount of R&D and design funds every season to lead the knitting fashion trend. It has more than a hundred German Stoll fully automatic production equipment, Swiss Steiger intarsia machines and other international leading knitting production and testing equipment, as well as a large number of craftsmen pure and experienced people who have been in the industry for more than 30 years. , adhering to the goal of precision work. To achieve perfect quality control, there is little reliance on external processing, from model creation to shipping. In terms of management, advanced ERP is used for office, warehousing, sales and production management, comprehensive quality management and on-site management are implemented and production management system quality is established to strictly control the quality.

This layer of forest

Stand number: 1.1F385

“NACL” women’s clothing always takes people’s physical and spiritual needs at the center, combining fashion trends and individual expression. With soft natural colors as the main tone and selected natural fibers such as cotton, linen, silk and wool, through a deep understanding of consumers’ lifestyle, emotional appeals and functional needs, the Natural literature and art are integrated into the clothing environment to create both beautiful and practical products can improve the quality of life and satisfy individual expression. The design of this forest is divided into three series: Feng, Ya and Song. Wind is a dynamic expression of nature and freedom, representing vigor and enthusiasm; elegance is the embodiment of elegance, taste, refinement and cultural connotation; the song is respect and inheritance of traditional culture, combining classics with modern aesthetics. A form of design expression.

Nasulin emphasizes individuality and freedom, advocates a natural, comfortable and artistic lifestyle and conveys a life attitude of freedom, independence and confidence. Encourage women to pursue freedom, independence and self-confidence, and have the courage to show their unique charm. Nasulin hopes that through their efforts, every woman can find her own calm and elegance. This layer of forest, like the quiet forest, provides women with a spiritual habitat.

Yu Zhuo

Stand number: 1.1F618

JADE FREELY is an original fashion design brand focused on innovative traditional craftsmanship, textile development and quality craftsmanship. The brand has a deep love and understanding of embroidery and beading. The designer combines embroidery with the brand’s natural minimalist concept, integrating natural simplicity and modern sophistication, and is committed to creating a new fashionable Nordic minimalist style.

Meet the sky

Stand number: 1.1F618

The Yuetian brand inherits the extraordinary beauty of Eastern women, presents the free and easy nature of contemporary people, and at the same time reveals the great beauty of Western women! Free and easy, simple and meditative, oriental and refined, this is where her soul resides. Using traditional embroidery, beading, hand painting and other techniques, and combining Eastern and Western tailoring, we interpret Eastern aesthetics and reconstruct the beauty of Chinese clothing.

Introduction to new fabrics, craftsmanship and other highlights of the 25S/S collection: This season’s fabrics use Song brocade, a traditional Chinese weave, and Xiangyun yarn, an intangible cultural heritage fabric. Song brocade has gorgeous colors, exquisite patterns and soft texture. He was awarded the “Brocade Crown” of China. Its materials are precious and the manufacturing process is very complex. It was included in the first batch of national intangible cultural heritage lists. Xiangyun yarn is a silk fabric dyed with the plant dye Dioscorea oleifera and is known as “soft gold” in the textile industry. It is the only silk fabric dyed with pure vegetable dyes among the world’s textiles. The yarn production process is unique, the production time is long, the quantity is rare, it is rich in body and bone, and it is skin-friendly and nourishing. .

Manhualin

Stand number: 1.1F618

Manhualin takes “nature” as the theme, from pastoral streets to bustling streets, from nature to the pursuit of a beautiful life, it uses the natural landscape as the source of creation, integrates natural spirituality and the concept of beauty into the design and represents unique images. Some poetic and picturesque female images combine modern aesthetics and traditional craftsmanship to achieve the integration of people and objects to show the long history of natural culture and deep and strong emotions. It conveys a design attitude that balances life and simple beauty. It is a kind of literary and artistic feeling rendered under the sea of ​​poetry and flowers. It presents women’s elegant and exquisite taste and temperament, poetry and distant feelings through clothing. just like walking in the flower forest, the flowers are scattered in the mist. Hearing the birdsong and smelling the scent of flowers is like the smell of the forest in the morning. Playing in the flower forest, the flowers are scattered on the body, which is beautiful and mysterious.

From March 11 to 13, 2025, National Convention and Exhibition Center (Shanghai), Hall 1.1,CHIC2025 (Spring) Exhibition space “The most beautiful clothes”Waiting for the flowers to bloom and waiting for a joyful gathering.

References:

Shanghai International Apparel & Accessories Exhibition Autumn

CHIC

Accommodation area: Shanghai

Exhibition date: September 2, 2025 – September 4, 2025

Opening and closing hours: 9:00 a.m. – 6:00 p.m.

Accommodation address: No. 333 Songze Avenue, Xujing Town, Qingpu District, Shanghai

Exhibition area: 117,200

Number of viewers: 103722

Holding period: twice a year

Organizers: China National Garment Association, China International Trade Center Co., Ltd.