The age of the fan is upon us—and brands are relying on live experiences to transform passive audiences into passionate fans.
Executives from FX, HI-CHEW and Cartwheel take you inside their fan strategies at festivals and exclusive events for the first time, explaining:
- Key steps to convert your audience into fans of your brand
- How FX and HI-CHEW transform audiences from customers to evangelists to fans
- How to use “deep listening” to turn listeners into passionate advocates
- The difference between maintaining a fan base and creating a new one
- How to build emotional connections to inspire and grow a fan community
- There’s more!
This is one of the most exciting trends in experiential marketing for both B2C and B2B brands. Get your fan intelligence now – it’ll make you think differently about your customers and audiences.
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