Complement your large exhibition with rentals

Complement your large exhibition with rentals

Once you’ve invested in a large exhibition stand space, it’s vital to make the most of it. This has led many exhibitors to adopt rental solutions to supplement their large exhibition stands. With the ability to tailor the design to each show, rentals offer unparalleled versatility and the opportunity to accommodate different venues, stand sizes and trade show requirements.

The advantages of using rentals extend beyond flexibility. Rentals allow you to explore a variety of looks, easily scale up your exhibit, or even test the waters at new shows without a long-term commitment. The economic benefits are undeniable, too. With rentals, you don’t have to worry about maintenance, storage, or hauling and prep expenses, leaving more budget for other marketing activities. But you still own your graphics.

So, how can we maximize the use of rental resources of large exhibition spaces?

Think hybrid.
Consider a hybrid strategy that combines rental and purchase elements. This allows you to customize features while supplementing your booth with rental elements based on your specific needs at each show. Alternatively, you can rent the majority of your booth and highlight it with a few impactful custom elements to leave a memorable impression.

We offer the same high quality structures for both leasing and purchasing, which sets us apart from the competition. Our unique approach ensures you receive the same exceptional service, whether you choose to lease or purchase.

Leasing also optimizes your budget and resources. Purchasing exhibits can be a significant upfront investment, especially for larger or more elaborate booths. Leasing exhibits alleviates this financial burden, allowing you to allocate more of your trade show budget to other initiatives. Leasing also gives you the flexibility to scale up for specific shows and scale down for others, maximizing your resources.

Think digitally.
But it’s not just about financial benefits. Leasing gives you the flexibility to test and tweak your booth design. Try different layouts, graphics, messaging, and digital activations to gather data and analysis. These valuable insights will inform future decisions, ensuring your exhibit program remains fresh, dynamic, and tailored to your audience.

Digital activation, in particular, offers significant advantages and pushes you to think beyond traditional rentals by providing strategic solutions. By incorporating immersive technology into your booth, you can create engaging digital experiences for attendees. Whether telling a complex story or transporting your audience to another reality, we can seamlessly design, develop and implement these digital experiences to enhance your brand impact.

Think green.
Sustainability is a top priority for our rental services. By choosing to rent, you can reduce your carbon footprint and minimize the need for extensive shipping. By renting exhibits, resources and hardware can be reused, greatly reducing waste and impact on the environment.

Strategic planning is key to maximizing the benefits of your rental. That’s why it’s critical to work with a trusted partner. We assess your specific needs, develop a customized plan, and handle the entire process to ensure you have a seamless, stress-free experience. We’re your turnkey solution, allowing you to focus on what matters most—engaging with attendees and building meaningful connections.

Supplementing large exhibition spaces with rentals is no longer just a way to save money; it means your approach to exhibiting is more flexible, more creative, and more data-driven. With rentals, you can optimize your budget, test new ideas, and adapt to changing market conditions.

By Roger Johnsen – April 23, 2024