Corote is the brand of Missiato industry and trade LTDA,

Corote Sabores, Cachaça61 Sixone and Corote Vodka will be exported to two U.S. states: Florida and Texas

Missiato Indústria e Comércioltda in Santa Rita do passa Quatro (SP) in Brazil. And the benchmark for the alcoholic beverage industry is taking a new step in its international expansion strategy by exporting to the U.S. brands, the first product from North American countries. Brands introduced to the U.S. market include Corote Sabores (one of the company’s most iconic products) Cachaça61SixtyOne and Corote Vodka. The internationalization program will begin in March this year, with first freight to Florida and Texas, two of the country’s major drinking centers. The initiative further strengthens that Missiato has established operations in several countries including Panama, Costa Rica, Haiti, Portugal, Belgium, Paraguay, Chile, Bolivia, Bolivia, Singapore, Equatorial Guinea, Guinea-Peso and Angola.

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Entering the U.S. market represents a strategic move to diversify distribution channels, create new business opportunities and improve the competitiveness of the beverage industry. To meet market demand, Paulo Sérgio Rosolem, export sales manager at Missiato, explained that the products have been packaged and labeled and have been fully adapted to English translations in accordance with US regulations. “This adaptability strengthens Missiato’s commitment to delivering high-quality products and strengthening its business in the global market.”

According to a Mordor Intelligence report, the U.S. spirits market is worth approximately $78.94 billion and is expected to reach $100.85 billion by 2029, reflecting a CAGR of 5.02% over the period. Globally, the alcoholic beverage market is worth US$417.84 billion in 2023 and is expected to reach US$529.31 billion by 2031, a 3% increase per year.

Paulo Sérgio Rosolem stressed that this growth in the United States provides an important opportunity for Missiato’s exports. “We are confident and committed to gaining market share. Through a structured approach and strong partnership, our goal is to build a consistent and expanding business in the U.S. spirits industry, attracting Brazilian consumers who are familiar with our brand and new customers,” he explained.

To meet demand and ensure product quality, Missiato improves production capacity by obtaining new equipment, machinery and industrial processes automation. Paulo Sérgio Rosolem added: “As we expand in this market, innovation (an integral part of our company’s DNA) will help us identify opportunities and develop products that align with local consumer preferences.”

With 66 years of experience, Missiato Indústria ecomércioltda. Has become the main producer and distributor of alcoholic beverages in Brazil and international markets. Despite its global expansion, the Brazilian market remains the fundamental pillar of Missiato’s business. The export sales manager concluded: “The company continues to invest in strengthening its brand in Brazil and expanding its product line to cater to a wide range of consumer profiles.”