Create shareable content for events: Virus insights

Packed houses are the best compliments a New York City event planner can get. You’ve been breaking your hump to plan that great event that makes them fall over the door. But if you don’t have great content about the event and killer marketing campaigns that are as hot as the event, then it’s all in vain. Learn from the best, as we have compiled examples of sold-out campaigns and highlighted their best marketing strategies.

Event Marketing Master Class: Sephoria’s Middle East debut

Sephora has been making progress in the Middle East market since opening its first store in Bahrain in 2007. But with the debut of the Beauty Group’s signature event, SephoriaIn Dubai, Sephora has cemented its position in the region’s growing beauty industry. Sephoria showed Brand power of company activities. The sold-out campaign also demonstrates the power of viral marketing and event content.

1. Celebrating the identity of attendees

Part of what made Sephria successful is the brand’s commitment to celebrating Middle Eastern women. This commitment is further demonstrated through Sephora’s influencer choice. Dubai fashion influencer Urvi Bansal shares a powerful video that connects women of the past with the present while respecting the past while bringing Sephora’s authorized message into the future.

2. Comprehensive integration with influential marketing

As long as it makes sense to your brand, keep moving forward. As far as video perspective is concerned, beauty influencers dominate. Their popularity among their target audience makes beauty people clearly ambassadors for beauty brands. Sephora went all out in Sephora in Dubai, essentially using social media channels that flooded the event-related content.

When it comes to influencer marketing, your campaign marketing strategy may be enhanced from “Go Home or Go Home.” Spreading information to more influencers can be an effective way to spread information, especially if each influencer caters to a group of your target markets.

Best experience event: airbnb icon

Airbnb Icons proves that the best way to viruses is to have a good idea. If you haven’t heard of it, the Airbnb icon is an experience event inspired by popular culture. From spending the night in an actual Barbie doll house to sleeping in the Ferrari Museum, Airbnb Icons can capture the purpose of Airbnb, which, as CEO Brian Chesky puts it, allows “people enter other people’s world.”

Don’t mistake the Airbnb icon for a clever new source of income. Most icons are free, and none are over $100. Airbnb icons are experienced corporate events that use the power of in-person experience to rally around their brand on the brand.

3. Click to share experience

Buzz and Press around Airbnb’s Crazy Success icons are almost all organic and real. That’s because Airbnb is wonderfully integrated into a universally shared experience: pop culture. By relating their brand to iconic characters and places we all have experienced, Airbnb plugs like a worm into the area where the toddlers of our brains live. In other words, the nostalgia factor has suffered a heavy blow.

Sold out event: Ox Giant MMA 62

Oktagon MMA is already the most popular MMA battle host in the world, with a crowd of about 28,000 during the event. Oktagon MMA 62 blows up all previous events, with 60,000 fans huddled into the German Park Arena in Frankfurt, Germany. How is MMA battle packaged a stadium built for Europe’s most popular and popular sporting football?

Oktagon MMA set out to host the world’s largest MMA battle and achieved success. New York City event planners can learn from their marketing scripts.

4. Make your audience feel like they have become part of the event

Oktagon MMA brings their audience close. Social media was surprised by behind-the-scenes content, fighter interviews and interactive polls. In many ways, fans feel like they are part of the battle before the bell.

5. Share your activities with traditional media

Oktagon MMA’s focus goes beyond social media and enters traditional media, online and offline media. Sports publications such as Sports Illustrated and others feature stories about the event. Stories about combat activities appear on traditional news websites and trade publications. Having a strong presence throughout the digital landscape and the real world will make your event bigger and more important in the eyes of attendees.

Learn more about viral marketing and content in Event Planner 2025

Carry out marketing activities This leads to a sold-out event is a sign of great event planning. Pack your resume into a viral event that leads to a packed house. Researching viral event activities like the ones above will provide you with marketing insights to help you replicate their success. Learn more event marketing insights and other industry trends at the Event Planners Expo. Buy Tickets Now.