ECN Announces 2025 Quarter Print Edition » Exhibition City

(Image from Oscar & Associates)

I am pleased to announce that the exhibition City News’ Q2 Q2 has been officially broadcasted. You can access this version through our homepage or through the link here. For those who will receive our physical prints, look forward to it in the coming weeks.

woneEntering a trade show is like stepping into the Wizard of Oz, a magical wonderland filled with stalls that are bigger than lifespan and often new products that people have never seen or used. Some trade shows are meant to sell products that look as dull as Kansas, while others showcase the latest innovations in household appliances, cars and technology, as dazzling as Emerald City. Don’t worry – most of the time, there are no flying monkeys.

You can get the badge, go through the door, and suddenly, you are no longer in Kansas. You walk along the digitally marked aisles above and below, along our path Exhibition City News (ECN) Like to think of it as a yellow brick road. Just like Dorothy, you welcome you into a world of wonders, colors and endless possibilities.

But what is needed to make a stall? As a designer, how do you ensure that the company’s brand and values ​​are represented in its booth? How did the booth succeed? What keeps people in the booth, talk and interact with what they show? As creatives, how do we make “myth happen?”

When we are mythologists, who turn stories from drawings on the page into real-life stalls that we can interact with, how do we create stalls that work and remember? Don’t forget, we engage in experiences worth remembering.

Then what?

This question aims to study this question. Our cover story (page 16) focuses on making an effective booth, from concept to execution of what you need. We ask what the brand means (page 24), which type of design is new and innovative (page 26). We studied effective ways to attract audiences in the past (p. 40) and were present. What is the theory of effective marketing in the booth (Page 42)? What is the activation that makes people involved (p. 44)?

We asked how flooring affects audiences (p. 62), and how sustainability affects audience experiences (p. 80). Additionally, we looked at some stories from people working on the show (p. 56) and asked the question of “why” (p. 28).

In this issue, we emphasize effective booth design by introducing the Best Exhibition Booth (Boss) Award (Page 34).

Everything in this issue focuses on storytelling. From a spark of ideas to the moment the curtains lifted up in the showroom, we explore the magic behind the stalls and the people who brought them to life. We are myth makers; we make myth happen.