Email marketing tips to keep your eye on the potential

mad Men People in the past could only dream of a marketing strategy as effective as email marketing. For every dollar you invest in email marketing, event planners in New York City can expect to earn approximately $36. But that doesn’t mean it’s easy to make money with email marketing.

Rather, it’s a skill with a long list of best practices that can make your email marketing campaigns successful. When potential event clients are teetering on the edge of your sales funnel, you need a clever email marketing campaign to motivate them to take the step. In this article we have Email Marketing Insights Maintain close contact with potential New York event clients.

Segment your email list

Segmenting an event email list is dividing a large email list into smaller lists grouped by recipient attributes and sending content customized for each segment. For example, you can segment email recipients based on their geographic location within the borough, their age, and the type of event they are likely to book (such as a corporate event or a social event). With big data, email lists can be easily segmented based on any number of characteristics.

according to live pagethe average open rate for segmented email lists is 46% higher. A high open rate is a strong indicator that prospects are engaging and moving through your sales funnel.

Personalize your email marketing

Personalizing your email marketing is the art of making recipients feel seen, understood, and valued based on their unique identity. Personalization is a powerful email marketing tool with a 122% ROI.

Segmentation is just one way to personalize your email marketing. Other ways include:

• Use the person’s name in your email greeting
• Celebrate important dates, such as the recipient’s birthday.
• Make your content less boring by being more casual and friendly

Mobile friendly

Your event marketing emails may be opened on mobile devices. This is especially true for clients who are at the beginning of their sales funnel, casually looking for event planners in New York City while killing time on the train. If your email marketing campaigns and website are not mobile-friendly, you will immediately alienate these potential customers.

Provide value with engaging email content

Give your prospects a reason to keep opening your emails by sending them engaging content that delivers value. Your potential customers may not be ready to buy yet, but they’re always ready to learn more about how to throw the ultimate dinner party or choose the most flattering dress for an event evening.

Entertain your potential clients with your expertise in all things event-related and you’ll be the first choice when they need to host a party of their own.

Use incremental steps to move customers through the funnel

Often, prospects are afraid of commitment. So don’t ask for millions of dollars in every email. Instead, develop a series of incremental steps that will allow them to get closer to your brand and ultimately book your event planning services. Some examples of calls to action that carefully move them along the sales funnel include:

• Download free materialssuch as a wedding planning checklist.
• Click to learn morethen drive them to more content and keep them on your site.
• Follow me on Instagram Check out more party planning ideas.

Use A/B testing, rinse, then repeat

A/B testing is a strategy of sending out different versions of the same campaign and then tracking the results. By using A/B testing, you can hone the email marketing strategies that are most likely to produce results. Use these tips to run A/B tests like a real scientist:

Identify your goals, such as increasing your click-through rate.

• Come up with a hypothesis, such as “I think my marketing emails will get more clicks if I include more images.”
• Create an email to test your hypothesis.
• Send the new email to a small group of potential customers, and send a version of the old email to another similar group of the same size.
• Put on your favorite pair of smart and sexy glasses and comb through the results. White lab coat optional.

Mining data

Whether you use A/B testing or not, you should measure the results of your email marketing campaigns and make adjustments as needed. according to continuous contactAmong them, the opening rate of marketing emails in the entertainment industry was 36%, and the click-through rate was 1.21%. Depending on the type of event you plan, your rates may be higher (or lower).

Get the latest marketing strategies for event planners at Event Planner Expo

Email marketing may have the highest ROI in the history of advertising, and it’s a source of helping you attract more customers. The key is to create email marketing campaigns that meet your customers’ needs. For those who are just learning about your brand, you want to create email content that gently nudges them through the sales funnel.

However, the key to marketing is to utilize all marketing tools available to you. You can learn more about the most effective marketing strategies for event planners when you attend the Event Planner Expo. Get on the waitlist for 2025 Now!