I was watching a speech by Tony Robbins (the world’s most successful life coach and motivational speaker) and even though he wasn’t speaking directly to the trade show and events industry, it certainly seemed like it to me!
Among his many points, he offers three powerful lessons that I want to share with you in this episode—and show you how to incorporate them into your upcoming virtual and in-person events!
1. You act differently depending on where you think you are in a relationship
What would you do for someone in the early stages of a relationship? Anything!!
But over time, we lost that
Think about cell phone and cable companies. They lure us in with huge promotions and then seem to forget about us.
What are you doing to build long-term relationships with sponsors, exhibitors, visitors and customers?
· Successful marriage counselors work to get couples to remember the original things and start doing them again!
2. Why can kids beat us in video games? Because they have foresight!
Have you ever let your kids play a video game that you’ve never played before? Why can they play it for 45 minutes, but we can’t even last 45 seconds?
They have already played the game
They know the road ahead
They have expectations
Winners predict, losers react
· Roger’s 20 Most Common Questions – Episodes 9 and 10
Check out my interview with Roger Miller:
Can increase efficiency and effectiveness, and draw people away from your booth
3. Engagement is the key to business breakthroughs
Think about it – being first or having the most resources is not enough
MySpace and Facebook
Comparison between Vimeo and YT
Yahoo and Google
These companies succeed because they are better at engaging
The higher the engagement, the greater the satisfaction
Think about it – we like to be around people who are interested in us
Business imitates life because people buy from people
Take these three things away…
1. Always act like you are in the beginning of a relationship
2. Predict what will happen next. Brainstorm these 20 most important questions with your team
3. Get involved and stay involved
Become a Virtual Event Expert! Get certified from the Virtual Event Academy!
Using the Code VP02 for 10% discount!!
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