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Episode 076 – How large event staff cope with the COVID-19 pandemic –

In this episode… Sheila Wong, co-founder of Canada’s largest event staffing company, shares how her company survived the pandemic! As an event staffing company, once live performances stopped, so did her company.

BBW International is a national event staffing company in Canada founded in 1991. Before the pandemic, BBW was a benchmark in the staffing industry, hosting over 1,200 events per year. Sheila has received awards from PCMA Canada East, MPI Toronto, and CAEM.

We have been the staffing agency of choice for the trade show and conference industry since 1991. We staff manufacturers and exhibitors with a reputation for providing professional, reliable and dedicated staff. From registered agents to brand ambassadors.

The biggest shift was the creation of their proprietary Covid Ambassadors program.

To learn more about BBW International, visit

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About the author Jim

Jim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.

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