Trade shows and events are an important part of many companies’ marketing mix. Marketing plays a vital role in the success of a show! So in this episode, we cover many of the marketing basics you need to consider.
Joining me on the podcast is Bryan Lefelhoc, Director of Sales for Spire Marketing, a marketing firm with three offices in Northern Ohio, in Ashland, Tiffin, and Medina. Bryan also hosts the “Dash of Grit” podcast. He was previously the Sales Manager for Radio at iHeart/ClearChannel Communications.
Some of the topics we cover:
- What mistakes do people make at trade shows?
- What seems to happen at every “successful” trade show?
- How do you create a trade show video that people will want to stop and watch?
Bryan’s top tips:
- Let your existing customers know where you’ll be going
- Invite potential customers to the show and give them free drink coupons or other items
- Automate follow-ups to optimize your lead potential
- Don’t Make Your Trade Show Video About You, Make It About Your Customers
- Create a follow-up plan that lasts as long as your buying cycle.
- When following up, educate…don’t sell.
- Make a video that shows how your product solves your customers’ problems…not about your company.
Get in touch with Bryan Lefelhoc:
Direct line: 419-496-3525
Email: bryan@spiread.com
Website: www.spiread.com
LinkedIn:
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