Episode 120 – Using games to guide your audience through your message –

Building a brand for your business is one thing, but if you want to be effective, you have to make sure your audience is ready for your message and brand. One effective way to prepare your audience is through Play.

No one knows more about play than the duo behind Energizing Events – nationally touring comedy juggler Paul Miller and award-winning author and educator Dawn Daria, who promote purposeful play. Whether the goal is mindfulness and wellness, an energized audience or a spirited sales presentation, their Flop Balls and Floposophy are the perfect tools to engage and enrich people.

Topics we discuss in this episode include:

• Create an interesting experience for your audience so they are prepared for your pitch/message
• Why are games so important?
• Is it suitable for all audiences?
• How can you use games and contests to draw people back to your booth?

Top tips from Paul and Dalia:

1. Set an example and create space – if you’re not willing to be vulnerable, authentic, and present – ​​your participants won’t
2. Tie the experience to a key selling point/call to action – otherwise you’ll create a good vibe and buzz around your booth that they may remember but won’t result in sales
3. Stay energetic so you can do all of the above – get enough sleep, eat well, stay hydrated

The most important conclusions:

1. Play reduces barriers and enables people to build real emotional connections.

2. We learn by doing, not just listening; how do you get people involved in your booth experience?

How to contact Dawn and Paul:

www.EnergizingEvents.com

dawn@energizingevents.com

dawn:

Paul: