Having the right people manning your booth and event is crucial and an important first step to running a successful trade show or event. Training them in the right way to optimize attendee engagement is the real key to maximizing your potential!
The experts participating in the podcast discussion are Lee Ali – Managing Director and Founder of Expo Stars Interactive, a global exhibition partnership company based in Manchester, UK. Lee is also an international speaker, business coach, mentor, sales strategist, and qualified iMA practitioner. He is widely regarded as the go-to resource for attendee engagement and lead generation strategies at trade shows around the world.
We discuss:
- Why is it important to choose the right booth staff?
- What personal qualities do you look for?
- Why is it important to understand your target audience?
- What are the main positions in a booth and how do they differ?
- Why is this important when selecting talent?
- And much more!!
Lee’s top tips:
- Know your target audience
- Determine what key job roles and critical tasks your booth will require
- Have an employee selection process
- Set activities and expectations
- Motivate and reward your team
- People buy people, so before you begin the exhibition process, first choose your team
Special Offers from Expo Stars:
Get in touch with Lee Ali:
- LinkedIn – leeali5
- www.expostars.com
- lee@expostars.com
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