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Episode 148 – Simplifying the Pre-Event Experience – with Adam Jones

Trade shows can be a whirlwind of a million moving parts—and that’s just after the show starts! Pre-show preparations add a lot of extra stress and complexity. Our guest today—FFAIR’s Adam Jones—is here to help us streamline the process!

Adam is a well-respected and award-winning event professional who has been at the forefront of innovation in the field since 2003, delivering cutting-edge event technology through his company Showplans, as Digital Product Director at Freeman, and as CEO of operational technology leader FFAIR.

We discuss:

  • How to focus on simplifying the exhibitor’s pre-show experience
  • Create experiences that work with your event
  • How to ensure exhibitors have a good experience before attending a trade show
  • there are more

Adam’s key takeaways:

  • Experience the exhibition tour before the exhibition.
  • Prioritize simplifying the pre-show process for exhibitors.

Get in touch with Adam Jones!

About the author Jim

Jim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.

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