Just adding one person to your booth staff can potentially double or maximize the number of leads you get at your next trade show! That one person is a well-trained brand ambassador.
Let’s get to know the brand ambassadors Al Schuster and Stephanie Crawford of Polaris Brand Promotionsa national promotional staffing agency. Al is the President of Polaris and Stephanie is the Client Relationship Manager. Together they bring decades of experience in the staffing industry.
Today, we discuss the benefits of utilizing brand ambassadors for trade show booth staffing.
We discuss:
– What do brand ambassadors bring to the table for trade show and conference exhibitors?
– What should exhibitors look for in brand ambassador talent (skills, experience, personality)?
– How can companies benefit from using brand ambassadors at trade show or conference booths?
– What questions should exhibitors ask to find the right brand ambassadors?
Al and Stephanie’s best advice:
– Hiring brand ambassador talent will save you time and money recruiting, interviewing, hiring, and training yourself.
– If you have long conversations instead of focusing on collecting leads, you will miss out on 90% of attendee leads.
– Create a brand experience for consumers that is, well…your brand! Don’t just give out business cards or use cheap branded promotional items.
– Appearance is important, but even more important is having a passionate salesperson who interacts with attendees.
The most important point!
– The money you invest in hiring an experienced brand ambassador will save you thousands of dollars in airfare, hotels, meals, rideshare expenses, and your employees’ time wasted away from their day jobs.
– Create a compelling experience to gather as many leads as possible at a trade show or conference.
Get in touch with Al and Stephanie:
Website: www.PolarisBrandPromotions.com
LinkedIn:
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