ESCA Winter Celebration Goes to Hollywood » Exhibit City News

(The iconic Hollywood sign sets the stage for the ESCA Winter Celebration and Awards, where the exhibition community will come together for an evening of 1950s glamor and Hollywood-style celebration.)

ESCA’s annual awards night invites attendees to channel Old Hollywood icons and celebrate a year of industry excellence

Author: Exhibition City News Staff

Los Angeles, CA – Mark your calendars and polish your dancing shoes because the ESCA Winter Celebration & Awards brings glitz, glamor and old Hollywood magic to the world. Majestic City Center on December 15! For one night only, the best in the exhibition world will take to the red carpet in 1950s-inspired attire, ready to celebrate a year’s worth of achievements in true Hollywood fashion.

Regarding the inspiration behind the “Old Hollywood” theme, ESCA Director of Education and Events Rachel Rodean shared:

When asked about the inspiration behind the “Old Hollywood” theme, ESCA Director of Education and Events Rachel Rodean explained that the goal was to create a truly unforgettable experience. “We both work in the experiential events industry, so we wanted to create something truly memorable for this year’s Winter Celebrations and Awards Ceremony, something different from the usual social reception. When we started looking for a venue, The Majestic caught our attention . It’s a venue with incredible history, dating back to 1924, and the details are stunning – crystal chandeliers and painted ceilings – perfect for the Old Hollywood theme. We also think Old Hollywood ties in with our awards show. Our location and theme that excites attendees are a great match. ”

Rodin added that she was particularly excited about the opening red carpet and the chance to see how attendees embraced the theme. “We encourage attendees to dress in the spirit of Old Hollywood glamor, and the response we’re hearing is fantastic! To encourage more participation in the theme, we’ve added a “Best Dressed” award where attendees can vote throughout the night for their best Love the outfit. I thought it would be a fun way to engage everyone and add another layer of excitement. ”

This year, the Exhibition Services and Contractors Association (ESCA) is pulling out all the stops. Following themes from the silver screen, attendees will emulate icons of the past in their best red carpet looks and dazzling looks. It’ll be an evening of high style, lively toasts and maybe a little friendly competition – the kind only Hollywood can inspire. One lucky attendee will even win the coveted Best Dressed Attendee Award, designed to capture the essence of Old Hollywood glamour.

A night fit for the stars

The Majestic’s gates are open from 6:00 pminviting guests into a world of cinematic wonder. At 6:30 p.m., the spotlight will shine on the star of the night – the winners! The ESCA will present six prestigious awards, including the Diversity and Inclusion Award, the Innovation Award and the Lifetime Achievement Award, which recognizes individuals who have made a lasting contribution to the industry. A highlight of the evening was a tribute to this year’s Lifetime Achievement Award recipient, Chuck Grouzard, in recognition of his pioneering work and dedication to the field.

At 7:15 p.m., the reception began, giving attendees the opportunity to mingle, sip cocktails, and revel in the evening’s theme amid the majestic architecture and historic charm of the majestic downtown. With every detail in place, the ESCA celebration promises to be a blockbuster event, the kind that would have graced the silver screen during Hollywood’s Golden Age.

So put on your gown, dust off your tuxedo, and get ready for a night at Majestic that feels like a classic movie scene with ESCA. December 15th is “Lights, Lens, Action” in the exhibition industry!

ESCA Hollywood slang for a glitzy night

as we step into the charm of old hollywood ESCA Winter Celebration and Awards Ceremonywhy not brush up on the 1950s lingo to really get into character? From “Daddy-O” to “Classy Chassis,” these classic terms will help you speak your mind while walking the red carpet with the best in the exhibition industry. Whether you’re complimenting a stylish booth or rushing to the awards hall, these phrases will add a touch of vintage flair to the evening’s festivities. Here’s your guide to sounding as stylish as a Hollywood star!

• Daddy-O – A cool or admirable character. “Event planners are awesome, Dad!”
• Made in the shade – when things are going well. “With this year’s setup, everything at ESCA is done in the shadows.”
• Kim Kister – Give high praise to something impressive. “The decor for this event was the fanciest – can’t wait to see our guests’ reactions!”
• Burnt rubber – Hurry up or act quickly. “Before the show starts, let’s go to the awards hall together!”
• Upholstered – Your home base or venue. “The Majestic is the ultimate place to stay at ESCA tonight.”
• ankle biter – Affectionately refers to younger attendees or newbies. “There are several enthusiastic people helping to decorate the booth this year!”
• wig cutter – Get a quick haircut before a big event. “All the sales reps are wearing wigs for tonight’s big event!”
• Back seat bingo – Reserved for after-get off work conversations. “Let’s keep backseat bingo out of the showroom!”
• spanking – Leave or move quickly. “Going to the vendor lobby is a must before a big presentation!”
• Cruising for scrapes – If someone is causing trouble. “Anyone messing with the AV settings will get hurt!”
• grease – Smooth back, polished look. “Some exhibitors went all in with the Old Hollywood theme!”
• cut off gas – Tell someone to be quiet. “Hey, turn off the gas for a minute; they’re announcing the winners!”
• passion pit – A place where attendees can relax. “The lounge is an exciting place for action and a place for total relaxation.”
• big itch – some very interesting things. “Network Mixer was a big thrill for everyone there!”
• elegant chassis – An exhibition or display that celebrates fashion. “Now it’s an elegant chassis for a display stall!”
• bird words – To assure someone that it is true. “I hear the new technology is very popular – that’s bird news!”
• wet rag – The frustrating person at the event. “No wet rags allowed tonight; we’re here to celebrate!”
• knuckle sandwich – A playful warning. “Anyone who messes with our monitors might get a knuckle sandwich!”
• cat – Refers to someone who is cool or admirable. “The top names in the industry are all here tonight!”