Event concept expanded to North America, click on the B2B market

London – London’s Creative Event Design and Production Company Event Concept (EC) is expanding its global footprint with the launch of its North American division. The new operations will focus on B2B events and experiences, aiming at the US Northeastern American market.

This expansion is a period of steady global and U.S. growth, as well as a successful brand repositioning in spring 2024. Leading North American divisions are Kate Connell, Global Program Director Kate Connell and Production Director James Connell, providing expertise in strategic activity execution and creative innovation.

“After the steady growth of global and U.S. markets, this expansion marks an important next step in our growth. We are excited to deepen our partnership with leading brands in the Northeast, providing activities with truly, measurable value and business impact. Our focus on strategy, bold creative mindset, perfect execution and collaboration will ensure we continue to set new benchmarks for excellence.

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Unique approach to trade shows and event experiences

EC specializes in B2B activities and experience in the technology, media and financial services industries. The agency’s work includes the design and production of trade show booths for one-time activation in larger exhibitions, as well as the end-to-end management of integrated trade show and conference projects. They also offer accompanying activations, including hotel suites, branded “home” hubs, and pop-up facilities in industry shows such as Art Basel, SXSW and possible.

Cornell said this year’s event concept will focus on the East Coast. “We are very excited to bring human-based experience design principles to the work of the United States because we firmly believe that they add another level to the activation we create and contribute greatly to the trade show market in terms of experiences in creation and experiences that drive behavior change, which is difficult to saturate and difficult to distinguish in the trade show market.”

Contact Kate Connell at kate.connell@eventconcept.com

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