Exhibition reception and customer service and its persistence

Expo! Expo! The IAEE 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events, with six unique learning tracks delivered by thought leaders like Bob Pacanovsky, a professional speaker and chief hospitality officer at Black Tie Experience. Bob will chair the meeting, 5 Essential Rules of Exhibition Hospitality to Build Loyalty, Engagement, and Revenue.

How often is your brand talked about? When people talk about your brand, they become its storytellers. Will they become storytellers because of the customer service you provide? perhaps. But you need more.

Bob explains the “5 Basic Laws of Hospitality” for organizations and how they differ from customer service. While providing customer service is necessary to attract customers, hospitality can keep them coming back, increasing loyalty, retention, and revenue.

Bob also details how to create “brand ambassadors” (customers who become storytellers for your organization) through impactful hospitality. Brand ambassadors become marketers for the organization because they can’t wait to tell others about their experiences.

In the video below, Bob explains:

• How implementing the 5 Rules of Hospitality can provide you with the opportunity to stand out from your competitors and build relationships with your customers.
• Identify your business and effectively differentiate between providing customer service and providing hospitality.
• What inspired him to develop a three-step process for creating loyal customers by following the “Five Laws of Hospitality.”
• What fuels his passion is teaching others how to use hospitality to create lasting impressions and build long-term business relationships.

Expo! Expo! is the place to learn about the latest industry trends and technologies, and network with professional peers. Find more information here Includes how to take advantage of special promotions for IAEE members.