Exhibitors and buyers go both ways! The 117th Shanghai Department Store Expo is in full swing

On July 18, the 117th China Daily Commodities Fair opened with great fanfare at the Shanghai New International Expo Center. The new Shanghai department store exhibition kicked off with a larger scale, more new products and updated models. It gained popularity from the first day, attracting a large number of buyers one after another, and jointly launched a summer department. in-store shopping frenzy.

The exhibition site was crowded with people and very lively. In the 180,000 square meter exhibition area, more than 5,000 world-renowned brands are all exhibited to demonstrate their excellent quality. More than 100,000 latest masterpieces and best-selling products are on display, and the new products are full of attractions. . Hundreds of thousands of professional buyers came to the site to select and purchase products, and thousands of Internet celebrities launched live broadcasts to offer products online and offline, supply and demand worked hard at the same time to enhance the brand effect. In addition, many industry luminaries and elites gathered on site to hold close conversations and discuss development trends in depth. The summit was greeted with thunderous applause, a series of product matching and commercial purchasing activities were in full swing. and the event area was packed with people.

Quality exhibitors and professional buyersRunning both ways

On the first day of the exhibition, more than 5,000 exhibitors such as Qingqingmei, Camellia, Shibazi, Shunxiang, Wanxiang, Fuguang, Hals, Weijia, Lilac, Green Apple, Kangbach, and Orake were all dressed up to show their best performance in the Attitude encounters. in the eyes of buyers. As the audience flocked one after another, the ten major themed exhibition areas including the “Household Boutique” hall, “Modern Kitchen” and “Celebrity Hot Products” quickly became crowded and crowded. The latest masterpieces and best-selling products of the brands are endless in each exhibition area, and there is a dazzling array of cutting-edge designs and practical items, covering all daily necessities such as kitchenware, plastic products, ceramic products, glass products. , cups and pots, bamboo and wood products.

Professional buyers such as dealers, agents, supermarkets, e-commerce companies, professional purchasing groups and foreign purchasing groups from more than 30 provinces and cities across the country are full of enthusiasm and eager to start the “rush purchasing mode”. They shuttle between the booths, the procurement targets have been precisely targeted, business cooperation has been immediately realized, and purchase orders have been coming one after another.

Live broadcast to bring goods, promoting brand traffic growth

Under the wave of the digital age, online and offline integration has become a new trend. When live streaming meets department store exhibitions, what kind of sparks will collide? The N3 Celebrity Explosive Hall was filled with people and bright lights. Thousands of Internet celebrities from MCN organizations, shopping community groups, and cross-border e-commerce platforms, including Lijie Lifestyle Home, Qingzi Good Life, and Machijiayi Quality Life, live broadcast, select and purchase products, launch new products, share hot products, and share every item. The exhibits come to life under their interpretation. Thousands of spectators on the other side of the screen walked through the live broadcast hall, as if they were at the exhibition site. Information about product inquiries, purchases, and orders flowed like a tide, echoing the fiery atmosphere on the scene.

Discuss industry trends and accurately match supply and demand.

On the morning of the opening day, the product selection and matching meeting between the Kuaishou platform and the flagship purchasing and sales team was launched first, focusing on the major procurement needs. The Kuaishou platform joined its pillars to communicate face-to-face. face with exhibitors to accurately match supply and demand. The subsequent “Red Sea Cross-border E-commerce Market Special Exhibition” brought together industry experts and elites to share how to find new growth points in the Red Sea cross-border market. In addition, under the organization of the organizers of the Reed Exhibitions Huabai Department Store Association, commercial purchasing matching activities for major buyers such as Ginza Group, Shanxi Meitehao Supermarket, Jiajiayue, Xiaoxiang Supermarket, and China Resources Vanguard were carried out one after another. to promote efficient buyers. Share your ideas, showcase the hottest products, discuss future trends of daily necessities, and enjoy more cooperation opportunities at the 117th Shanghai Department Store Expo.