Expanding your event business in New York City: When and how to expand

Planning an event in New York City involves countless tasks. Your event business responsibilities range from finding a florist to putting together wreaths for a Luau-themed corporate holiday party to figuring out how to convert an Excel budget spreadsheet into a simple and adorable pie chart for client presentations.

The problem is that your time isn’t as endless as your to-do list. You are considering expanding your New York event planning business team. But you have no idea where to start. Our event planners give you a complete guide to expanding your team. If you’ve been wondering, “Can I expand my business this year?”, this is the deep dive you need to see.

How Teams Can Help Your New York Events Business

Bringing on one or more people can benefit your New York event planning business in a variety of ways. Of course, this starts with having a pair of hands. But with the right hire, there are so many more benefits.

Increase your productivity

Obviously, you didn’t get as much work done as you wanted to. Otherwise, you wouldn’t be thinking about growing your event business’s team. So, obviously, more people can definitely get more work done. But in reality, achieving this important benefit requires planning and patience. Let’s introduce it in detail below.

Take on more events and clients

Translation: Make more money. There’s only so much work you can take on when you’re on your own. Hiring an employee or two or subcontracting part of the workload can give you the bandwidth to handle more activities and clients.

have a good life

Event planning is a creative endeavor. You can’t come up with great ideas when your well is empty. Delegating your workload gives you the mental space and wherewithal to put in your best work and design the best New York event possible.

When to Expand Your New York Event Planning Team

Expanding your New York City event planning team is not without risks. Hiring, even subcontracting, is expensive. The wrong hire can damage your reputation. And training and onboarding are time-consuming. So, when is it worth your time, effort, and investment to expand your New York City event planning team? Here are signs that it’s time to consider expanding your events business sooner rather than later.

Your customers are suffering

When you can’t provide the best work to your clients, it’s time to hire staff to plan your event. Your numbers are limited. When you find yourself cutting corners, missing deadlines, or receiving complaints, expand your event planning team.

you turned down the job

Granted, job refusal is a good problem to have. However, taking on more events and clients is one way to ensure you get paid over the next two, three and six months.

You’re running out of time to market your event business

Likewise, you must constantly Marketing your New York event planning business. You can close one sale from 50 potential customers. This means you’ll need to keep pounding the pavement (and keyboard) to Looking for a new event planning job. If your marketing efforts are suffering due to workload, extra help may be helpful.

You lack the basic skills needed to grow your event business

You can’t think of QuickBooks to save your life. But when Uncle Sam comes calling, you need to know your income and expenses. Save you the headache and hassle of subcontracting your skills directly – just like bookkeeping.

You can delegate tasks at a lower price than yourself

If you’re not already tracking hourly rates (including administrative and backend work), start now. Then, figure out how much you will pay your employees or subcontractors. If you’re making more than you can afford, it might make sense to expand your event planning team so you can focus on your earning potential.

Administrative tasks are taking you away from your core tasks

Your core tasks are those that generate revenue, i.e. event planning tasks. Other things, like balancing the books, creating content, and organizing your calendar, while necessary, don’t generate revenue. Hiring someone to handle these day-to-day activities can save you time so you can focus on what makes you money: planning epic events.

You’re exhausted and there’s no end in sight

All work and no play, it’s all a horror show. Working around the clock is unsustainable. When you can’t dig yourself out of the scary abyss of event planning burnout, get help.

How to Grow Your Team as an Event Planner in New York City

After careful consideration, you are ready to expand your team. Good news! Your sister-in-law says you are lucky. Her cousin’s boyfriend’s best friend is looking for a job.

While it may be tempting to do it quickly, hiring an employee for your event planning team is a big step. It’s important to take your time and follow these steps.

Write a detailed job description

Start by understanding exactly what you want your new team member to do for your event planning business. Create a detailed job description. Include the skills your new employee will need to do their job.

Create a process for your event business

One of the benefits of being a solopreneur is that you know exactly when something is done. When you hire employees or subcontractors, you still need to know the work is being done. The best way to ensure that no one makes a mistake is to have processes in place.

Consider independent contractors

Today, you can find an independent contractor for almost any position. There are advantages to bringing in independent contractors rather than hiring employees for your New York City event planning business.

• Have the flexibility to scale up or down quickly.
• Avoid the additional cost of employee benefits.
• It’s easy to end a relationship if it doesn’t work out.
• Pay only for the work you need done.

It is important to understand the laws surrounding hiring independent contractors. The Department of Labor has clear rules defining the difference between independent contractors and employees.

You will also need to have a contract in place to protect yourself and your event planning business. In addition to expectations and compensation, include a clause that prevents contractors from “stealing” your clients.

Be aware of the disadvantages of choosing an independent contractor rather than hiring employees. Employees are more likely to interact directly with your brand. Employees will also be more loyal and enthusiastic.

Choose people who share your vision and values

your Brand reputation is your most important asset. You can protect it by hiring people who share the values ​​and vision of your event planning business.

Enter your event business network

you already know Your network is an invaluable resource. So reach out to people you trust to get recommendations for new hires. The applicants you find online are likely to share your vibe, vision, and values.

Interview multiple people

No matter how good you think your first applicant is, conduct multiple interviews. The right candidate’s special combination of traits includes personality, skills and experience. You can’t define the combination until you’ve done a few interviews.

looking for passion

Enthusiasm is the special sauce that makes a great employee. Motivation, engagement, and drive are innate traits that can transform an inexperienced newbie into a rockstar team member.

Avoid these pitfalls when scaling your team and event business

Expanding your event planning team is not without risk. Expanding an events business involves legal pitfalls, financial risks, and unforeseen obstacles.

Don’t expand if technology gets the job done

If technology can get the job done, it’s best to avoid the risks of hiring altogether. Looking for software to simplify event planning, project managementand bookkeeping. Solutions abound that let you track time or manage your social media accounts. Many of these offer free or low-cost options for individual entrepreneurs.

Don’t rush the selection process

We’re told you’re bringing someone on board because you don’t have time. But don’t let your schedule make your recruiting process feel rushed. Hiring the wrong person can make your life a thousand times more difficult.

Don’t underestimate the time it will take for new team members to join your events business

Even the right employee won’t be successful if you don’t take the time to show him the ropes. Plan for it to be three months or more before your new employee can work fully independently. Schedule training and answer questions.

Don’t wait until you’re overwhelmed

If you manage your calendar effectively, you can see your New York events business coming together. So, don’t wait until you’re buried before you start growing your team. If you’re not sure whether you need to hire someone long-term, choose an independent contractor or employment agency Get through your busy season.

Don’t be a micromanager in the events business

No one wants to work for a helicopter boss. You won’t become a more effective event planner if you micromanage your team members. Take advantage of the benefits of a larger event planning team by encouraging them to work independently.

Grow your event business at Event Planner Expo

Now that your team is in place, you can focus on more important things, like attending the Event Planner Expo. new york premiere meeting The event planning industry is just around the corner. Learn from event industry leaders, network with event planning professionals, and grow your list of potential clients. Don’t miss it! Register now!