Exploring the forefront of new maternal and child trends, CBME 2024 Maternity, Infant and Child Expo was held in Shanghai.

Exploring the forefront of new maternal and child trends, CBME Maternity, Infant and Child Expo 2024 was held in Shanghai in 1963. Source: Quzhan.com 2024-07-18 17:00:46 Shanghai International Maternity, Infant and Child Expo 2024.

2024-07-17 ~ 2024-07-19 Started View details

From July 17 to 19, 2024, the CBME Shanghai Maternity, Baby and Children Expo 2024, created by Informa Markets, opened with great fanfare at the National Convention and Exhibition Center. With the theme of “New Mother and New Baby, More Than Mother and Baby”, this exhibition promotes industrial innovation, improves new productivity, expands the boundaries of products and services, provides consumers with richer and more comprehensive one-stop family services, and leads the way. during pregnancy Baby and children brands explore new trends in family life and encourage the entire industry to develop in a more diversified and refined direction.

The scale of CBME 2024 has been further enhanced, with an exhibition area of ​​320,000 square meters, attracting more than 3,500 exhibitors from all over the world and more than 4,500 high-quality brands participating in the exhibition, covering maternal and infant products, maternal and infant food, nutritional products and snacks, toys and education, as well as baby clothing and accessories, car seats and stroller furniture, maternity, infant and child supply chain and other comprehensive categories and the entire industry chain. Many domestic and foreign brands such as Pigeon, Babycare, Dawang, Guangming, Beingmate, Yipin, Yiying, Coolqi, Wilton, Frog Prince, Bunny Head Mama, Turtle Papa, Morning Light, Kexinrou, Philips, Kangaroo Mama etc., to create an annual event for the maternity, infant and child industry. More than 100,000 professional audiences came to the site to witness the annual event of the maternity, infant and child industry.

1. Overall selection, gathering of exhibition groups

This year’s event attracted more than 750 overseas brands of maternity, infant and children’s products from more than 30 countries and regions around the world, featuring a full range of products including high-end children’s clothing, oral care, sleep management, diet, nutrition and health, educational toys, etc. high-quality products, with many categories showing significant growth momentum. International pavilions from North America, Norway, Japan, the United Kingdom, Singapore, France, South Korea, Australia, New Zealand and other countries, as well as the Chinese pavilion from Hong Kong, appeared on the scene, jointly creating a diversified international product feast, which greatly promoted cross-cultural exchanges and cooperation within the industry.

2. Explore the cutting edge of product trends

In 2024, CBME will again plan a new pavilion, carefully planning an innovative venue integrating new product discovery, trend interpretation, interactive experience and social development. This space intelligently connects new product promotion, trend display and conference activities, with the aim of building a bridge for exhibitors and visitors to the future trends of the infant and child industry, allowing everyone to experience new maternal and child products in an immersive way.

The new museum has a special themed conference area. The conferences held include: the overseas cross-border development conference, the new marketing innovation conference, the exquisite mothers forum and the maternity exchange conference, as well as the Snacks New Fashion themed fair to help industry participants better understand the latest concepts, methods and successful cases of maternity, infant and child marketing to help brands overcome bottlenecks and achieve market breakthroughs.

The new store has also become a precise connection space between brands and major online platforms, institutions and celebrities. There are also “official product selection agents” composed of celebrities from Douyin, Xiaohongshu and Kuaishou to select new brands and discover good products for parents and children at a good price and safety.

3. CBME supply chain exposure helps improve quality

It brings together more than 800 high-quality supply chain enterprises in the fields of packaging materials, OEM/ODM/OBM, raw materials, production and processing equipment and supporting services, design and service, etc. to jointly create an innovative and characteristic manufacturing exhibition space. Connect the new productivity of maternal and child products, and help optimize and improve the industry supply chain through new quality manufacturing exhibition areas, supply chain matchmaking meetings, ingenuity awards and other activities, helping brands and supply chain enterprises to effectively connect and realize “manufacturing” “to” quality “The transformation of the “manufacturing sector” promotes the high-quality economic development of the parent industry and improves both quantity and quality.

4. Explore diverse educational paths

The CBME Children’s Education Conference has two main themes: “Traveling with Future Children” and “Exploring New Growth with Brand Power”. It includes 7 special thematic conferences and gathers experts in related fields at home and abroad to explore diversified educational development. paths. At the same time as the conference, the “CBME Children’s Education Brand New Power Press Conference” was held to help many brands launch new products. There is also a CBME omnichannel matchmaking meeting to share CBME exhibition resources on maternity, infants and children, build an omnichannel maternal and child ecology, and explore new channels for children’s education. The “Children’s Education Brand 100 Plan” provides educational enterprises with comprehensive support in academic, business and media resources to help them develop rapidly.

5. Lead the new direction of the maternal, infant and child industry

2024CBME covers 1 main venue, 7 sub-venues, more than 40 parallel conferences and more than 150 thematic conferences, bringing together hundreds of industry leaders and experts to discuss the future of the maternal, infant and child industry. The main venue, the 2024 CBME Maternity, Infant and Child Industry Summit, was held before the exhibition on July 16, focusing on the trends and strategic directions of the maternal, infant and child industry in the context of the fourth consumption era, and providing cutting-edge information for practitioners.

The thematic conference held during the exhibition continued the themes of the main summit and deeply explored hot topics such as cross-border, family nutrition, age-specific nutrition, marketing innovation, exquisite mothers, new trends in children’s clothing, children’s clothing accessories, packaging materials, new channels for toys, etc., aiming to fully Fangwei analyzes the current status of the maternity, infant and child industry, provides insights into new market trends, and provides a basis for brands and enterprises to formulate future development strategies.