Ferrari’s price rose 10% due to Trump’s tariffs, but

Ferrari responded promptly to President Donald Trump’s 25% tariff on vehicles imported to the United States. The Italian brand announced that it will increase the price of some models by up to 10%, although it will fully absorb other models.

Ferrari was not completely sweating when President Donald Trump charged 25% tariffs on all vehicles imported into the United States. Instead, the Italian automaker announced it would raise prices for some models by up to 10%, although it also absorbs tariff charges on other models.

Since all Ferrari vehicles are made at the Maranello factory in Italy, they inevitably receive a 25% tariff when they land on U.S. soil. However, Ferrari has decided to avoid some of its models from any price increase in Rome, 296 and SF90 lines. In these cases, the increased cost is not passed on to the customer.

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For the rest of Ferrari’s lineup (think Purosangue, 12cilindri and F80), the price will rise by 10%. The company will absorb the remaining costs. It’s no surprise that Ferrari’s flagship supercar, the F80, will be hit the hardest, as its base price is already incredible $3.5 million (another $350,000 for those who keep track of it).

Ferrari clarified that these price changes will only affect vehicles imported into the United States starting April 2, 2025. So if you plan to pick up a Ferrari before that, you are still immune to the price tag caused by the tariffs.

Earlier today, Ferrari confirmed its financial targets for 2025, but the company also warned investors of “potential risks of 50 basis points in profit margins.” However, despite such caution, Ferrari’s stock rose by 4.6% at the time of writing.

Will Ferrari customers even notice the price increase?

In 2024, Ferrari sold 13,752 units worldwide, and landed in the United States with just 3,452 cars, which is the largest market. From a simpler point of view, a quarter of Ferrari sold around the world will end up on American soil.

According to analysts at Bernstein, a private wealth management firm including Stephen Reitman, U.S. Ferrari customers will not be discouraged by the price increase:

Analysts in private wealth management, including Stephen Reitman, believe that price increases will hardly register with our Ferrari owners: “When we estimate that most Ferrari sold in the U.S. are already selling to owners who already have more than one Ferrari owner, any new price will increase, so in some way, their values ​​can be buffered by some knowledge of the values ​​of customers’ other goods, their values ​​have already risen.

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But Ferrari CEO Benedetto Vigna said in an interview with CNBC earlier this month that they must be cautious about its additional costs.

“When we look at customers, we think these people are going to buy Ferraris, they have to work. We have to respect them. Because for us, the most important thing is the customers. So we need to make sure we treat them the right way.”