First ever thriving in New York

New York City – Everyone’s eyes are on the luxury Americas of luxury goods, an international exhibition of decision makers in the luxury travel industry. The city was held at many venues from March 9 to 12 and in partnership with the New York Tourism+ Convention, becoming the city’s first ever luxury travel trade show.

More than 160 senior luxury travel professionals from 33 countries – travel agencies, concierge staff, destination wedding planners, motivational factories, and adventure and health experts – participated in 1,226 one-to-one meetings, with the organizer reporting an 88.6% increase in buyers and suppliers compared to the initial goal.

“We launched the show in March in November, which is such a short lead time,” said Greg Reeves, managing director of Jacobs Media Group International. “Early feedback is overwhelming: 100% of attendees are left with new business connections, and we predict that due to the meetings taking place, more than $300.3 million in business will be generated over the next 12 months. Satisfied results are equally strong, with 98% saying the event is a valuable use of their time and value for the experience, suppliers, and experienced buyers, and experienced experience.

The city presented luxury venues for attendees, starting with Harmonie Club, New York City’s second largest member club, and included at a reception at Bar 6tyfive at Rockefeller Center. The show ends with the premiere of watching the Metropolitan Opera Moby Dick.

Reeves said the luxury market continues to show resilience even in a period of economic uncertainty. “Wealthy travelers tend to prioritize experiences over other discretionary spending, and we see this reflected in demand and confidence across the industry. All signs suggest that this demand for high-end, meaningful travel will continue into this year and into the next year.”

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This is also suitable for the show’s supplier partners – boutiques and hotel chains, DMC, train and yacht rentals, cruises, spas and practitioners, as well as event service companies.

Unlike other appointment-based programs, Connections Luxury takes a unique approach to behavioral science-based appointments and designs each meeting slot, allowing participants to choose to share the experience together, “whether it’s a New York hotdog tasting, a stroll in Central Park or a meeting on Broadway,” Reeves said. “These activities act as natural icebreakers, helping build trust faster and turning standard business meetings into something more memorable and meaningful. It’s a more thoughtful way to network and it works.”

Contact Greg Reeves at greg@weareconnections.com

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