Forester sales drop 14% in September, Crosstrek takes over

Thanks to strong sales over the past few months, the Subaru Crosstrek has overtaken the Forester as the brand’s best-selling model in the United States.

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Although Forester SUV sales fell 14% in September (13,111 units), year-to-date sales (130,098 units) are still up 22% from the same period last year, mainly due to its strong performance in the first half of the year. 2024.

More information: Ask us anything you want to know about the 2024 Subaru Crosstrek Sport

On the other hand, Subaru Crosstrek achieved record sales in September, with sales up 25% (16,633 units) and year-to-date sales up 15% (131,847 units). Sales of the Impreza-based crossover are still rising compared to August, when its popularity surged 46.5 percent (20,396 units).

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The Outback was Subaru’s second-best-selling model in September, with 13,991 units delivered, down 4%. The biggest decline was the Legacy, which is about to be discontinued, with sales of 1,739 units (-36%). Still, the sedan outperformed the BRZ coupe (292 units, +8%), WRX (1,329 units, -18%) and the all-electric Solterra (1,074 units, -4%).

Subaru Forester

Subaru Outback

Subaru delivered a total of 56,414 vehicles in September 2024, which was only 59 more vehicles (+0.1%) than the same month last year. Year to date, Subaru’s sales in the United States have reached 493,612 vehicles, an increase of 5.6%.

Troy Poston, senior vice president of sales for Subaru of America, commented: “With the Crosstrek’s steadily growing popularity and the Outback’s continued success, both models delivered strong results this month, raising eyebrows. Resonance among first-time and returning Subaru owners.”

Below are Subaru’s sales figures for September 2024 and year-to-date sales figures for each model.

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Subaru USA sales