CHICAGO – Global Exhibitor, a leader in trade show training, consulting and international business strategy, announces the launch of Trade Show Basics – a live training series for those new to or interested in the trade show industry.
This course provides an introduction to the trade show industry ecosystem and is curated for professionals on the supplier side, but is open to anyone who wants to get involved. Trade Show Basics will teach participants the basics of trade show production, the various roles and companies in the industry, and on-site logistics.
Jeff Hannah, founder and president of Global Exhibitor, will teach the course, incorporating decades of experience in various roles around the world into the roles and educational content.
Who should come?
The course is geared towards the supplier side of the events ecosystem but is open to anyone with less than five years of industry experience, regardless of role or company.
“I feel like there’s a growing gap between[suppliers and]brands because they are big companies and big companies usually have bigger training budgets. They want people to complete personal development plans and get training on a regular basis, which One of them is the CTSM program,” Hannah said. “But that’s not the case on the supplier side. We’re working on a plan to create a Certified Trade Show Professional designation program for people on the supplier side, instead of CTSM.”
When/where?
The first training series will take place in Atlanta on November 14-15, and will then tour major U.S. cities so attendees can participate locally. It consists of two half-day courses, and those who complete the course will receive a certificate of completion.
“I think people get more out of a face-to-face meeting than they typically get out of a webinar,” Hannah said. “We’re running around making it more accessible to a variety of employees from carpenters to shop people or detailers to any role in the company. If there’s a tour group coming to their town, it’ll be easier for them to join And get to know some other people who are new to the industry at the same time.”
Please stay tuned to global exhibitors for announcements about future dates and locations.
related. ESCA launches new Emerging Leaders Council for young and early-career professionals
What are the benefits?
The Trade Show Fundamentals course is accredited by the Federation for Exhibition and Event Workforce Development and as part of the pre-apprenticeship program, participants will earn competency credits towards the Federation’s Department of Labor Registered Apprenticeship Program.
“We (EE-WDF) have been working with the Department of Labor to develop the Department of Labor Registered Apprenticeship Program,” Laura Palk, CEO of Trade Show Solutions Center LLC and Founder/President of the Exhibition and Event Workforce Development Federation (Laura Palker) said. EE-WDF). “We were officially accepted as a group sponsor for the program… We were really pleased to learn that we could actually get funding to run these roadshow programs to attract people who might be interested in the events industry and to be able to take advantage of these training programs to not only To build a stronger foundation for our industry but also to be able to get people involved in apprenticeship programs and build awareness.”
Participation fee
The Trade Show Basics course costs $499 per person and includes a competency test, online access to supplemental resources and a certificate of completion, and 7 hours of on-site training and interaction.
Discounts are available for select trade associations and for students, veterans and the unemployed.
Why now?
“I’ve heard from some clients on the brand side that they’re having a hard time finding experienced trade show peers to help them get to the level they need to be,” Hannah said. “After COVID, when I was working at another company, I saw the gap, our employees had been working in the industry for a year, but they had only trained employees for a week. It was not a good situation.
“(The course) is technical, that’s how things work. Trade Show Fundamentals gives people a broader foundation so that they go into a role and they can learn the activities that have to go on around that particular job. But What’s more, if you have a broader understanding and foundation of how the industry as a whole works, you’ll not only have a more complete understanding of the career opportunities you might be able to enter, but you’ll have a better understanding of your own roles and responsibilities. Interact with every other aspect of what’s going on in the industry.”
Learn more about the course here.
Leave a Reply Cancel reply
You must be logged in to post a comment.