Globus Events and Hannover Messe Milano (Shanghai) Co., Ltd., a joint venture between Deutsche Messe and Fiera Milano in China, announce the establishment of DACF Exhibitions Shanghai Ltd. The new company, owned by both parties, will continue to organize DOMOTEX asia/ChinaFLOOR, the largest flooring exhibition in the Asia-Pacific region. The agreement was signed on January 8 during the 20th China Exhibition and Convention International Cooperation Forum (CEFCO), which will be held in Tianjin from January 8 to 10, 2025.
Tang Zhaoqun, secretary-general of the China Forestry Products Industry Association, and Zhang Shujing, director of the Convention and Exhibition Management Department of the China Council for the Promotion of International Trade, attended the signing ceremony.
Part of the DOMOTEX product portfolio – Deutsche Messe Hannover’s world-renowned exhibition brand for the carpet and floor covering industry – DOMOTEX asia/ChinaFLOOR was launched in Shanghai 26 years ago and has jointly held an event every year since then. Starting from 2025, it will become the asset of DACF Exhibition Shanghai Co., Ltd. and will be fully responsible for the organization and management of the event. The new joint venture will also focus on expanding business opportunities in areas of mutual interest in China and the wider Asia-Pacific region. In today’s complex global landscape, this investment highlights the commitment of the two foreign-funded organizers to deepen their influence and influence in the Chinese market.
Edwin Chen, CEO of Globus Events, said: “We are extremely pleased to have achieved this milestone in our long-term partnership with Hannover Milan Fair and Deutsche Messe. Over the years, our partnership has hosted leading events for the Asia Pacific flooring industry. international trade show. The establishment of this joint venture represents a renewed commitment from both parties – not only to further invest in this important industry platform, but also to explore and develop new opportunities in the markets in which we operate.”
Arno Reich, Senior Vice President of Deutsche Messe Hannover, said: “The establishment of DACF Exhibition (Shanghai) Co., Ltd. marks an important step forward in our strategic partnership with Globus Events.” This joint venture not only strengthens our focus on Asia Commitment to the Flooring Industry – Pacific also reflects our dedication to innovation and growth. We believe that by pooling our resources and expertise we can enhance DOMOTEX asia/ChinaTaking floors to new heights and creating unparalleled value for our exhibitions and visitors. ” Reich also added: “The flooring industry is at the forefront of sustainability and technological advancement, and we are proud to be part of this exciting journey. Together we will continue to drive the industry forward and cultivate global connections and opportunities. “
No. 27th DOMOTEX Asian version/ChinaFLOOR will be held at the National Exhibition and Convention Center (NECC-Hongqiao) from May 26 to 28, 2025. The event is expected to welcome approximately 1,600 exhibitors from China and overseas, showcasing their latest products and innovations in seven dedicated exhibition halls with a total exhibition area of over 200,000 square meters. The show in May 2024 attracted more than 80,000 trade visitors and more than 18,000 overseas buyers, further solidifying its position as the region’s premier international B2B event for the flooring industry.
Against the backdrop of major changes in the global flooring industry, this collaboration will prioritize strengthening professional services and creating a more comprehensive platform based on industry trends and customer needs. Leveraging the resources and expertise of both parties, DACF Exhibition Shanghai Co., Ltd. aims to promote synergy between the upstream and downstream value chains of the flooring industry and support its multi-dimensional growth.
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