Thar gets off to a good start
Mahindra & Mahindra Ltd., one of India’s leading SUV manufacturers, announced that its newly launched Thar ROXX SUV received an unprecedented 176,218 bookings within the first 60 minutes of its launch. The overwhelming response highlights the huge popularity of the new model across the country.
Thar ROXX: family car and off-road vehicle
Mahindra Thar ROXX continues the legacy of the iconic Thar, known for its rugged off-road capabilities. The ROXX variant brings significant enhancements including unique design, improved driving dynamics and advanced technologies aimed at serious off-road enthusiasts. The vehicle combines Mahindra’s off-road heritage with modern SUV luxury, offering features such as high-performance engines, refined suspension for better handling and a suite of safety and driver assistance systems.
The Thar ROXX comes equipped with features such as advanced four-wheel drive, enhanced ground clearance and differential lock, making it one of the most capable off-road vehicles in its class. Its spacious interior and infotainment system meet the growing demand for comfort and technology in the adventure SUV segment.
Huge demand reflects broad appeal
Mahindra’s Thar ROXX has clearly struck a chord with customers across the country with its strong bookings. Its appeal lies not only in its off-road capabilities but also in its ability to double as an everyday vehicle with modern amenities. The Thar brand has long been synonymous with adventure and the ROXX variants build on this reputation with performance and design improvements.
Thar ROXX deliveries will begin on Dussehra, an important festival in India. Mahindra plans to inform customers of their delivery schedule over the next three weeks, ensuring a phased approach to manage high demand.
Thar ROXX: More than just an off-road vehicle
The Thar ROXX includes a host of customization features expected to appeal to adventurers. While maintaining its ruggedness, the vehicle also comes with features like skid plates, upgraded all-terrain tires, and rugged bumpers designed for off-road use. Additionally, the Thar ROXX retains the signature removable hardtop and is available in a variety of configurations for everyday use and adventure preparation.
Thar ROXX and competitors
With this launch, Mahindra aims to strengthen its leadership in the off-road SUV segment to compete with other popular models like the Force Gurkha and even models like the Creta and Taigun. With its competitive pricing and enhanced capabilities, it is expected to further cement Mahindra’s dominance in the segment.
The staggering bookings in just one hour demonstrate the strong demand for rugged, capable SUVs in the Indian market, making the Thar ROXX a major player in this ever-expanding segment.
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