Honda records 50K sales milestones for ADAS cars in India

Honda Motor India Ltd (HCIL) has reached a major milestone, with 50,000 Hondas exploring ADAS-equipped cars on Indian roads. This achievement underscores Honda’s commitment to safety and advanced driver assistance technology (ADAS), bringing the brand closer to its global vision of zero traffic collision deaths by 2050.

Expand ADAS technology in Honda lineup

Honda first introduced India’s Honda Sensing ADA in May 2022, the country’s first mainstream powerful hybrid electric vehicle. Since then, ADAS technology has expanded to:

1 – Honda City (March 2023)
2 – Honda Raising (September 2023)
3 – Honda Amaze (December 2024) – The Most Affordable ADAS Car in India

Honda Motor India has been a pioneer in making ADAS technology accessible across multiple market segments, ensuring security for a wider audience. The company is also the first company in India to start offering ADA in 2023 with Honda City.

Consumers’ preference for ADAS technology continues to increase

Demand for Honda’s ADA-equipped model has been growing steadily. According to sales data:

– 95% of Honda buyers have chosen ADA-equipped variants.
– 60% of overhead buyers choose ADA-enabled models.
– 30% of Amaze buyers choose ADAS technology.
– 1 out of 2 ADA customers uses premium security as the main reason for purchasing.

This trend underscores the rising consumer preference for active safety technology, which makes Honda perceive a key difference in the market.

Honda Sensing – The Future of Active Safety

Honda Sensing uses a high-performance front wide viewing camera with advanced detection systems to identify roads, objects, and other vehicles. It provides the following features:

– Crash mitigation braking system (CMB)
– Adaptive cruise control (ACC)
– Mitigation path (RDM)
– Lane Keeping Assistance System (LKAS)
– Lead Car Departure Notice (LCDN)
– Automatic high beam (AHB)

Talking about this achievement Mr. Kunal Behl, Vice President of Marketing and Sales, Honda Automobile Co., Ltd.. Said on Honda, India: “Safety is at the heart of everything we do. The milestones achieved in 50,000 ADAS-based vehicles were achieved on Indian roads, reflecting our unwavering commitment to improving safety for all. This achievement not only aligns with our global safety vision, but also demonstrates the preference and acceptance of advanced driving assistance technologies in Indian consumers. Every day, we strive to make our vehicles safer by constantly improving active and passive safety features to ensure we provide a safe driving experience for all.”

With ADA available in Honda’s lineup, the brand is pushing its safer mobility mission, ensuring that India’s roads become safer through cutting-edge driver assistance technology.