Nearly 30 years later, Jamie Vaughan has been working on event technology, from director of sales at Mentor Direct Marketing to vice president of European sales at software solutions giant Cvent.
In this quick, informative 35-minute episode, Jamie takes host James Dixon back in time to simulate the trials of registration, through the impact of the digitalization process and more.
James focuses on SaaS, making data work, applications, and good and bad technology.
An unabashed and eloquent proponent of AI, Jamie talks about tracking success, visitor analytics, how the physical manifestation of the technology augments rather than replaces events, before detailing the impact and lessons learned from the pandemic on Cvent . And how companies can focus on growing rather than “spin.”
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