How to find the PMS color of the logo?

Published on January 30, 2025 in August 2019

We all know the importance of color to marketing and branding business. We dare to bet. So far, anyone in the world can easily identify McDonald’s yellow and red from its logo. This is because color is very important, they can leave a brand in our brains, making them easy to identify!

Colors are vital to marketing and branding business:

• Color evoking emotions: Different colors can evoke different emotions of people. For example, red can represent passion and excitement, and blue can represent trust and reliability. By using the right color in the brand, the company can use these emotions and establish a deeper connection with the audience.
• Color makes your brand more unforgettable: As mentioned earlier, the color can be marked in our brain. By using the same color in the brand, you can make your brand more memorable and easier to identify.
• Color can make you distinguish with competitors: Using unique colors commonly used in the industry can help your brand stand out among competitors. This is particularly important in many companies with crowded markets similar to products or services.

The color of the correct logo on any custom display or marketing material is essential for any brand. Slight color differences can make any brand look like counterfeit or cheap brand representatives. This is why before sending anything to printed to verify the available color matching, please understand the PMS or Pantones of the emblem target. You must make sure your color is not only correct, but also consistent with your brand.
Brand consistency is importantEssence Use the correct PMS or Pantones to ensure the consistency of all marketing and brand materials. Whether it is a business card, a booklet or a promotional product. This consistency helps to establish brand recognition and trust in your audience. Understand the correct PM to improve color accuracy. When printing logo or brand materials, use the correct PM or Pantones to ensure accurate color copying. This is especially important when printing with materials with a variety of colors or printing on different substrates.

So, what is PMS (Pantone matching system), how do you find the PMS color in the logo? Well, a long time ago, Pantone’s color god decided to create a common color language by determining each color in each color in the Pantone Book. Each color is mainly produced by 18 basic colors, and now there are about 1,867 solid PANTONE colors.
The most likely is that when you let the designer create a logo, they will choose a logo for you according to your color. Your designer should be able to use this information at any time for you to use. However, if you don’t have this information, please don’t panic, we can help you!

Here are some great skills that can help you use the Pantone system or use Adobe Illustrator to find the correct logo PMS color.

Pantone color in Adobe Illustrator

If you have an ADOBE program, you can use Illustrator to find the PMS color in the logo. Just follow the steps below:
1. Open the file and use the direct selection tool, then click your logo
2. Click the color panel on the right side of the window.
3. Your PMS color will be displayed on the window.
For a visual guide for how to find the Pantone color in the logo, please see this video:

https://www.youtube.com/watch?v=ybbwxFRG3-A

This tool will not show you how to find exact colors on the logo. However, when the color matches the color in the logo, this tool will come in handy. You can use it to find the color that is very matched with the colors you currently use in the logo. According to the hue or color you now, there are many colors that need to be selected. If you are changing the color process, it is also a good tool to help you choose the color.

This is the other two other ways to find the logo PMS color:

1. Use online tools: There are many available online tools to help you find the PMS color of the logo. Just upload your logo, the tool will identify the color and provide the corresponding PMS code. Try to get the Pantone color at the following location: https: //www.colorabout.com/tools/pantone-color-from-image/
2. Contact your designer: If you cooperate with the designer to create the logo, you should provide PMS or Pantone information at any time. Contact them and ask for a specific color used in the logo.

Designers can save the color or find the recent second -hand color!

Professional designers use PMS colors to print the logo and brand

• Color matching: Professional designers have experience in color matching, which can ensure that your brand materials are printed with accurate color.
• File preparation: Designers can prepare your files to print to ensure that they meet the requirements of the printing company and optimize with the best print quality.
• Design expertise: Professional designers can help you carry out logo design, layout and layout to ensure that your brand materials are visually attractive and effectively conveyed.

The reasons for cooperating with professional designers include:

1. Save time: Cooperation with professional designers can save your time and let you focus on other aspects of business.
2. Improve brand recognition: Professional designers can help create a consistent appearance and feeling among all brand materials, thereby increasing brand awareness and popularity.
3. Improve quality: Professional designers have knowledge and professional knowledge to ensure that your brand materials have the highest quality and obtain the ideal results.
4. Proof of the future: Using the correct logo file, you can printers the brand and style consistency through future logo printers.

We have a talented graphics designer team to help your future projects. They will ensure that we have all your colors, or we can match them before sending anything. We can provide logo entertainment for your next print display, and we can help. We will even show you 3D introduce your product before sending printing.