The Abu Dhabi Investment Office (ADIO) and Hyve have announced a strategic partnership to launch Shoptalk Luxe, the first luxury-focused retail event in the Shoptalk series, for which Abu Dhabi is the host city partner. Shoptalk Luxe will be held in January 2026 at the Emirates Palace in Abu Dhabi and promises to be the world’s most senior gathering of decision-makers shaping the luxury and high-end retail industries.
The global Shoptalk event series is one of the retail industry’s most important and innovative events. Currently taking place in Las Vegas, Barcelona and Chicago, these events bring together leading experts and entrepreneurs from the dynamic retail and e-commerce sectors to discuss the trends, technologies and impacts shaping the industry.
Shoptalk Luxe is an important addition to Shoptalk’s event portfolio and reflects Abu Dhabi’s position as the premier destination for luxury retail. Building on the UAE’s status as a hub of culture, tourism and investment, the event will showcase a unique segment of the global retail industry, focusing on a new era of exceptional, immersive customer experiences.
ADIO is partnering with leading luxury retailers and technology companies to enhance the UAE’s retail landscape and capitalize on the vast growth potential of its luxury retail market, leveraging advanced technology to deliver innovative, curated consumer experiences.
Shoptalk Luxe will attract leading players in the $1.5 trillion global luxury goods market, which is expected to grow by more than 10% annually.
The Shoptalk team has confirmed Chalhoub Group, the Middle East’s leading luxury experience partner, as the launch partner for the event and will announce more global partners soon. The three-day event will feature more than 180 speakers from leading brands in luxury retail, premium customer experience and retail technology, attracting more than 2,500 attendees from around the world.
The event aims to attract global retail and consumer brand industry players who are defining the future of high-end retail. Attendees will hear from leading brands and retailers focused on delivering premium, personalized consumer experiences while showcasing the latest technologies and trends shaping the high-end retail industry. As consumer expectations for superior service, personalization and seamless experiences continue to evolve, the event will provide retailers across industries with insights and strategies to stay ahead of the curve.
Noura Alfoulathi, Head of Retail Sector in Abu Dhabi at the Abu Dhabi Investment Office said: “The retail industry is a key pillar of resilient, diversified economies locally and globally. As consumer habits and expectations continue to evolve, the industry is undergoing profound changes in business models, product offerings and consumer experiences, requiring retailers to adapt and innovate. By hosting this important event, Abu Dhabi is at the forefront of these developments and is poised to lead the conversation between global industry leaders, innovators and luxury brands.“
“Abu Dhabi is the Middle East’s leading destination for global luxury retail, so it was a clear destination for Shoptalk’s expansion. Our partnership with ADIO will allow us to maximize the launch event, creating a truly unmissable event.” – Mark Shashua, CEO
“Today’s consumers expect a more personalized experience across all touchpoints. As standards for customer service, personalization and seamless experiences continue to rise, Shoptalk Luxe is committed to helping retailers at all levels stay ahead of the curve. Shoptalk Luxe builds on Shoptalk’s reputation for bringing together the most innovative and influential voices in the retail industry. We are delighted to be working with the Abu Dhabi Investment Office as our host city partner to bring Shoptalk’s exciting new chapter to Abu Dhabi in 2026.” –Sophie Wawro, Global President of Shoptalk
Hosting the conference in Abu Dhabi is expected to foster dialogue between global industry leaders, innovators and leading brands to support the growth of the global luxury retail industry. The addition of Abu Dhabi as the fifth destination in Shoptalk’s calendar further cements Shoptalk’s position as the heart of the global retail and e-commerce community.
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