IAAPA EXPO hopes to grow through immersive

The IAAPA Expo produced by the Chicago-International Amusement Park and Attractions Association (IAAPA) was held at the Orange County Convention Center (OCCC) from November 18th to 22nd last year.

With the plan to grow into the OCCC Western Hall in 2026, the IAAPA Expo team has been introducing new product categories to generate motivation and provides immersive experience to provide successful strategies to attract more participants because the footprint of the show expands the expansion of the footprint of the show Maintain and increase investment return.

Show the growth of the industry’s prosperity

According to IAAPA data, it is expected that in the next three years, the annual 65 billion US dollars of attractions industry will increase by 6.5 % per year, and the expenditure will increase by 10 %. The success of IAAPA Expo reflects growth and opens the opportunity for exhibitions (especially F & B and Haunt) to expand the opportunity of insufficient representative categories.

“Grain and beverage sales are the second largest income driving force for theme parks, second only to ticket sales, and the annual sales of the haunted attractive industry have generated $ 30 billion in annual sales,” said Christy Spahn, vice president of sales and sales of IAAPA. Essence “By planting these categories in our exhibition hall, we aim to increase the scope of products and services that are vital to industry profit centers.”

The show also shows the digital sign of 2024.

Immersion activation stimulates participants

In the northern hall, IAAPA Expo shows three product categories: F & B, Habt and Digital signs.

The F & B activation is called the street market. The appearance and appearance of the traditional street market are combined with the exhibition booth to use GES’s creative assets. Participants can enter the street market and try catering products when understanding suppliers, so as to create an interactive booth experience.

The troubled place for IAAPA and Carro Creative provides participants with the opportunity to pass the haunted house in the performance. They can not only check the products, but also experience the troubles that visitors can enjoy for themselves.

Related. IAAPA Middle East Expo will be launched in 2026

IAAPA cooperates with the Digital Same Signing Federation of Digital Signing Innovation Laboratory. The laboratory creates an experience that highlights the entire buyer’s journey, from hardware and software to the implementation and monetization of digital signs.

“Through close cooperation, we can seamlessly integrate the opportunity we think is valuable, immersive opportunities, which have innovative design elements for participants and can attract and inspire all senses. We have formulated an environment together not only satisfy the audience, but we not only satisfy the audience, but also satisfy the audience. Demand, and in all aspects, it has triggered creativity and excitement. “Spahn said.

Slow and stable method

The IAAPA Fair decided to test the waters of new product categories with a smaller scale, rather than the first debut of the new product category, but to determine the waters of the new product category.

“Due to several key reasons, we decided to start a small scale and grow over time. First, it enables us to test the interest of suppliers and operators to ensure that there is real needs before expansion. Second At the beginning, we can build excitement and motivation, thereby generating a exclusive feeling and promoting interest. “This method lays the foundation for the expansion of success, so when we move to the West Hall, we will succeed to prove greater footprints and bring greater value to our participants.”

Another main consideration of the team is to ensure that the program maintains its proportion to the seller-the traffic density in the past few years is strong.

“As we want to expand the ground of the exhibition and increase the number of exhibitors, it is important that we must maintain the ratio of the buyer and the seller in order to bring a huge return on investment to our exhibitors. “” If we expand the exhibition layer, but only maintain the number of attendants we have seen in previous years, we may dilute the traffic of the two buildings. The decrease in their return on investment.

Intentional and diversified marketing

One of the biggest challenges of the three activists in the northern hall is to establish awareness to cause interest and eventually cause traffic in the region. In order to cope with these challenges, the IAAPA Expo marketing team shot a multi -faceted and comprehensive movement to attract audiences’ attention and ensure participation.

SPAHN said: “The activity integrates targeted digital exchanges, attracting eye -catching social media content and on -site promotion, all of which are designed to emphasize unique experience and opportunities in the northern halls.” “By using traditional and innovative marketing technology The mix of mix, we successfully caused buzzing, attracted the participants, and showed the value of this dynamic space, thus ensuring that this activity became the highlight of the event. “

Looking forward to 2025

In the next year, the IAAPA EXPO team hopes to be based on the success of all three activists in the next performance, and aims to improve and refresh the experience to have a greater impact.

SPAHN said: “The future challenge is to surpass the high-end bar we set-further innovation and create unique, unforgettable and unforgettable experience, which has resonated with our participants.” “Through the feedback of the participants, Exploring new creative directions and using cutting -edge technology, we are committed to making 2025 a more groundbreaking year. “

The IAAPA 2025 World Expo will be held at the Orangzhi County Conference Center. Education will be opened from November 17th to 20th, and will be opened from November 18th to 21st.

IAAPA Expo fast facts

• The exhibition in 2024 reported 574,025 net square feet; according to data from TSE Research, 1,169 exhibitors and 41,429 participants.
• The show has a history of more than 100 years.
• IAAPA EXPO ranks 16 times in TSE GOLD 100-This is each version of GOLD 100!
• IAAPA Expo in 2017 ranked 50th in TSE’s fastest 50.
• The show won the TSE GOLD 100 GRAND Award in 2023.

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