IMEX 2024 official DMC PRA performed well

Since 2012, PRA has been providing destination support for the industry’s largest trade shows.

Submitted by Michelle Kennedy, PRA

Chicago, IL – PRA, a leader in the business events industry, is pleased to announce that PRA is once again serving as the official DMC of IMEX America, the largest trade show in the industry. The show, held this month at Mandalay Bay in Las Vegas, welcomed more than 15,500 attendees, including more than 5,500 buyers, 4,300 of whom were invited buyers. Since 2012, PRA has partnered with IMEX to provide participants with excellent destination management services, including transportation shuttles and showroom activations. This year, PRA is also supporting the #IMEXrun, supporting registration management, route licensing, staffing and more to ensure an uninterrupted, smooth experience for all 250+ participants.

For buyer transportation hosted in 2024, PRA worked with the IMEX America team to coordinate complex shuttle schedules and provide emergency contingency planning for the event. During IMEX, more than 50 PRA staff helped transport more than 4,300 attendees between 15 hotels, making it PRA’s largest citywide program of the year. Drawing on the strength and expertise of PRA Las Vegas, the team also designed and produced eight events in conjunction with IMEX, including buyer events across the city for some of the most prominent hospitality luxury brands.

“Based on our successful track record over the past 12 years, we are honored to once again be selected as the official DMC for IMEX America 2024,” shared Patty Kindness, DMCP, regional sales director for PRA Las Vegas. “As local destination experts, IMEX has full confidence in our team’s ability to deliver an outstanding event management experience in Las Vegas combined with our strong supplier relationships to deliver best-in-class transportation services. We also It’s great to be powering #IMEXrun again this year, showcasing our excellent project operations to ensure the event exceeds expectations.”

PRA CEO Mike Fiber commented: “Participating in this important event for our industry, connecting peers around the world and gaining vital networking, education and insights, is a highlight for our team every year.” “We value Having had a long-standing partnership with IMEX over many years and working with some of the best leadership in the industry on the IMEX team since its inception, we have been honored to play a role in IMEX’s success as we know its impact and impact. It resonated with meeting planners around the world.”

“PRA has been IMEX America’s exclusive DMC partner since 2012 and will continue to work closely with us as our show grows,” shared Carina Bauer, CEO of IMEX America. “They have consistently delivered a high level of DMC service, managing the complex arrival, departure and hotel transport needs of our VIP hospitality buyers and supporting #IMEXrun. This service is a key part of a successful show and we rely on a team of great staff To deliver the highest service standards expected of our team and the industry, the PRA team once again delivered.”