Indian Ad Fair: Investments in Indian advertising market to reach US$ 12.5 billion in 2016

The annual Indian Advertising Exhibition will be held from late September to early October. This international exhibition is organized by.FrankfurtIndiaHosted by, the exhibition venue is located atMactan Exhibition Centre, New DelhiThe three-day exhibition will attract more than 20,000 visitors and over 200 exhibitors.

India’s current population is about 1.3 billion. In terms of population structure, India has the advantage of being young and ensuring its consumption power and economic development. India’s 12th Five-Year Plan is expected to maintain a growth rate of 8.5%. Against the backdrop of a weak global economy, such a growth rate is astonishing, and India’s economic growth is mainly driven by domestic demand, and will be greatly reduced by the interference of external risks. In terms of talent training, India draws more on the advanced concepts of Western education, and its talents have strong innovation capabilities. In addition, India is a diversified democratic country with an open mechanism. These have become favorable factors for India’s future development.

currentIndian advertising exhibitionThe exhibition field mainly includes eight exhibition areas:Advertising production technology equipment exhibition area,Raw materials and advertising inksexhibition area,Equipment and advertising materialexhibition area,Indoor and outdoor advertising mediaexhibition area,Identification system exhibition space,Big screen and outdoor mediaexhibition area,Printer Seriesexhibition space andPrint and electronic mediaexhibition area.

From 2010 to 2011, the growth of the Indian advertising market was relatively moderate, but it is expected to accelerate in the coming year. This judgment comes from a report jointly published by FICCI India and global consulting agency KPMG. The revenue of the Indian advertising market in 2011 was US$6.4 billion and will reach US$12.5 billion by 2016, with a compound annual growth rate of 14%. India has become the third largest advertising market in Asia after Japan and China, and the Indian advertising market is growing rapidly.

Exposure recommendations:German Advertising Fair